Change.Gov

Respected colleague Josh Bernoff asks Barack Obama, will you tap the groundswell?

I just learned that Obama and Biden have launched this website called change.gov that transparently puts forth agenda items, a blog introducing latest videos, as well as a web form to submit your American ideas. The site is more one way in communication –there’s not a lot of places to leave your own comments– but based upon the promises he’s made for collaborative technology, we could expect a “Digg” like feature to emerge at some point, the challenge will be managing logins, detractors, and identity issues. Of course, any website of this caliber that offers an online dialog is going to be overloaded with comments, perhaps some type of way to login with a unique ID will appear.

The ideas that are submitted (citizen visions) will likely enter a database, filtering out patterns will be quite the task for the web management team. So there are still quite a few challenges this site is going to have, it may not be two way communication in a way that we’re used to for some time but it’s a start, and a dang good one. David Plouffe, Obama’s campaign manager (as I learned from Eric) apparently is one that is spearheading some of these efforts.

I certainly hope the Obama administration applies for next year’s Groundswell awards , they’d be a fantastic case study of how institutions are embracing social technologies to connect with people. It’s really hard for anyone to be a nay-sayers about the adoption of these tools now, if the big ol’ government can start to connect with people, corporations can too.