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Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008

Categories: Politics, Social Media Measurement, Social NetworkingPosted on November 3rd, 2008

Tomorrow is the big day, so let’s take a snapshot of the social media campaign results, it took me a few minutes to dive into their profiles and grab numbers. Here’s what I found:

Internet Usage in United States
United States Population: 303,824,646
Internet Usage: 220,141,969
Penetration rate: 72.5%
Growth from 2000-2008: 130.9%
Stats from Internet WorldStats (Census, Nielson)

Facebook
Obama: 2,379,102 supporters
McCain: 620,359 supporters

Obama has 380% more supporters than McCain

MySpace
Obama: Friends: 833,161
McCain: Friends: 217,811

Obama has 380% more supporters than McCain

YouTube
Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993

Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain

Twitter
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers

Obama has 240 times more followers in Twitter than McCain

Community Platforms/Branded Social Networks
MyBarackObama: I was unable to find total number of registered members (anyone have data?)
McCain Space: I was unable to find total number of registered members (anyone have data?)

Interesting that the ratios between MySpace and Facebook are the same, Youtube nearly the same. I was not able to find data on LinkedIn, they don’t make it easy to find ‘connections’ numbers.

It’s clear that Obama is dominating the social media activity, this could because of two reasons: 1) Obama campaign moved quicker to social networking and soical media, McCain only recently launched his own social network with KickApps. 2) The Social Technographics (behaviors to adopt social media) skew heavier towards demographics, yet these percentages are far greater than the margins shown in technographics.

I’ll link to any other social media campaign analysis, leave a link below –later, if I get time, I’ll try to do a summary.

Related Resources:

  • Forrester’s Josh Bernoff: The social profile of political candidates
  • Pew has some very interesting data about social networks and their influence, many charts
  • Pew Research: The Internet and the 2008 Election, stats and data about usage.
  • Obama campaign bullies MySpace fan out of his namesake as the MySpace Obama page wasn’t started by official Obama campaign
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    This entry was posted on Monday, November 3rd, 2008 at 5:12 am and is filed under Politics, Social Media Measurement, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    98 Responses to “Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008”

    « Older Comments

    1. Really interesting stuff - not so surprising



      2. Posted by Richard Okun on November 3rd, 2008 at 5:21 am

    2. No doubt, I am a McCain supporter and blogger, but very accurate that Obama and Obama supporters have been much more social and online. May not matter as much this time, but for sure in the future social media is going to be huge for elections.



      3. Posted by Daltonsbriefs on November 3rd, 2008 at 5:31 am

    3. good observation!. Got a chance to test ROI for social media campaign. Lets check the end results!



      4. Posted by rajamanohar on November 3rd, 2008 at 5:33 am

    4. These stats are amazing. When I was on the social media vendor side, many evaluators and decision makers were slow to make commitments due to the lack of metrics. This is a great use case for early adoption.



      5. Posted by Mark Wallace on November 3rd, 2008 at 5:40 am

    5. I am a McCain Support, but follow both him (if it is him…) and Obama on twitter. I did this to better understand how this tool can be used and the different styles of usage each individual has.



      6. Posted by Rob Jellesed on November 3rd, 2008 at 6:14 am

    6. At least for Obama, cell phone text messaging was also extremely robust. I recognize it’s not “social networking” in its strictest definition, but I’d say it adds to his long list of campaign strategies that were unconventional and successful.



      7. Posted by Lisa on November 3rd, 2008 at 6:28 am

    7. [...] Aha, ini ada hasil penelitian yang cukup mencengangkan dari Jeremiah Owyang. Usut punya usut, ternyata Obama memang calon terkuat presiden amerika serikat berikutnya ketimbang [...]



      8. Posted by Obama vs McCain di ranah Social Media « Wim Permana on November 3rd, 2008 at 6:30 am

    8. Obama also advertised via ChaCha text messages here in Indiana (if not everywhere); again not social media but certainly a break from traditional campaign advertising.



      9. Posted by Geoff Wood on November 3rd, 2008 at 6:36 am

    9. Jeremiah,

      Fascinating. I was fully involved in the Obama side of it (as a volunteer)…and was impressed at all points of intersection with his brand.



      10. Posted by S. Neil Vineberg on November 3rd, 2008 at 6:38 am

    10. Some stats off the top of my head is that both Facebook and MySpace have more than 100 million users, so this is still a small amount.

      LinkedIn has 30mm? (can’t recall accurately)



      11. Posted by jeremiah_owyang on November 3rd, 2008 at 6:46 am

    11. What this doesn’t account for is duplication. You could EASILY be counting all the same people (or a high percentage) in all the groups, because people tend to be on both myspace and facebook, or facebook and twitter, or all three. More telling would be UNIQUE users, but much harder to capture.



      12. Posted by kim on November 3rd, 2008 at 7:06 am

    12. Personally, I think Obama’s social media campaign is amazing - it’s tightly woven together, the branding is consistent, and offers many opportunities for personalization. mybackackobama.com is a great site, and an example of how any campaign (corporate or political) should strive to be. The campaign really did its research and came out strong. Will be interesting to compare after tomorrow as well. Thanks for the data Jeremiah!



      13. Posted by Larissa Fair on November 3rd, 2008 at 7:20 am

    13. I read that there was a youtube video that was pro mccain that had over 12 Million views… I wonder what the top video viewed for Obama was? Thanks for putting up the stats! much appreciated as always!



      14. Posted by Dan P on November 3rd, 2008 at 7:32 am

    14. It’s not too surprising, honestely. The McCain camp has always been a “me-to” player online. We’ve been poking fun at the whole social media approach from both campaigns at http://www.yooRyoo.com…it makes for an interesting commentary on the presidential elections this year.



      15. Posted by zenboy on November 3rd, 2008 at 7:55 am

    15. [...] verfügt, die viermal so groß ist wie die seines Konkurrenten McCain. Dazu hat der Webstratege Jeremiah Owyang hat folgende Statistik [...]



      16. Posted by Obama sammelt Wähler im Netz | schwarzdesign blog on November 3rd, 2008 at 8:06 am

    16. I wonder how the numbers look if you can account for party “base” demographics– for example, I would guess that typical Democratic base is younger an more online than typical GOP base. If you weight the numbers accordingly, do they look much different (probably)? Is Obama still ahead (I’m guessing yes, but curious)?



      17. Posted by Doug Haslam on November 3rd, 2008 at 9:32 am

    17. We did a similar analysis a year ago, and found that the rankings actually predicted the primary outcome.



      18. Posted by Katie Delahaye Paine on November 3rd, 2008 at 9:40 am

    18. We did an ongoing study of YouTube starting a year ago. What we found was that there was some correlation between social media rankings and primary outcome.



      19. Posted by KDPaine on November 3rd, 2008 at 9:41 am

    19. Fantastic post, Jeremiah. The generation gap when it comes to non-traditional media tools is definitely evident in this election.

      It also serves to prove that Twitter is a haven for terrorists, communists and… even… (h the horror) vegetarians. ;D

      Definitely keep the stats coming.



      20. Posted by olivier Blanchard on November 3rd, 2008 at 9:50 am

    20. great analysis Jeremiah. I have been impressed by the number of micro-communications I have received from the Obama campaign. Even with great frequency of contact, I have not felt interrupted or overwhelmed by them. Their social media strategy was/is brilliant. I hope that it carries into the Presidency, regardless of the winner. I think people want to hear from our Leadership more often and more directly.
      @mwalsh



      21. Posted by Mike Walsh on November 3rd, 2008 at 9:54 am

    21. Obama is currently winning the Facebook Causes vote, where members donate their status to remind people to vote (selecting a candidate is optional).

      Facebook members donating status to ..

      Obama: 382,155 (69%)
      McCain: 88,615 (16%)

      Total votes: 553,848

      @NickMendoza



      22. Posted by Nick Mendoza on November 3rd, 2008 at 11:22 am

    22. At Watercooler, we developed versions of our “Addicted to” apps for a variety of politicians during the primaries. Not surprisingly, the only ones that are active now are the ones for Obama and McCain. The results: Obama - 74K users and McCain - 29K users. The McCain app showed a higher percentage growth in Oct with 26% to Obama’s 22%, but Obama had higher raw number growth with 14K to 6K.



      23. Posted by Bryan Bennett on November 3rd, 2008 at 11:28 am

    23. [...] the time of writing, Jeremiah Owyang compares Obama’s social media presence with John McCain. The numbers make interesting [...]



      24. Posted by The Network of Hope » The Web Pitch - A blog looking at how small businesses are using Web 2.0 technologies on November 3rd, 2008 at 12:50 pm

    24. Thanks for posting this! I’m wondering to what extent will these numbers be translated into real votes? Are there already machinations in place to measure this?



      25. Posted by Devin on November 3rd, 2008 at 1:33 pm

    25. Fantastic. And, will be even more telling after tomorrow’s results i.e. depending on who wins, how close it is, if it is a landslide, red states turn blue, etc.



      26. Posted by Angela N on November 3rd, 2008 at 2:56 pm

    26. jeremiah, awesome data. The WSJ and NYT should do this story. thanks



      27. Posted by jennifer jones on November 3rd, 2008 at 3:30 pm

    27. Jeremiah
      I love the insight you’ve shared… It’ll be interesting to see how the actual results play out, in relation to the figures you’ve found through the online social networking presence of these guys! I did some similar statistical analysis on my own blog, but based it on presence online. Interestingly, most statistics placed Obama in the clear first place, except for Live.com, which appeared to report the number of articles with the word McCain as showing a few million times more than articles with the word Obama in them. All the others such as alexa rankings, and google blogs, all showed Obama as clearly the presidential favourite.

      It will be interesting to see how the social networking ratios of McCain and Obama relate to the final results :) We can slowly start building our predictive data models, with all these analyses in years to come!



      28. Posted by Farhan Rehman on November 3rd, 2008 at 4:26 pm

    28. this data is awesome, thanks for collecting it. Too bad we wont be able to get data on how many of these people/connections/subscribers/friends actually vote



      29. Posted by Michael Galpert on November 3rd, 2008 at 4:39 pm

    29. These are some really interesting stats especially because I was just wondering about them prior to checking my reader and seeing this post :)

      I think part of the difference in subscriber numbers is the demographic of people to which each candidate tends to appeal to.

      Thanks for the interesting post!



      30. Posted by Justin Levy on November 3rd, 2008 at 4:39 pm

    30. What would also be interesting is to know what % of those online users actually walk into a courthouse/city hall/school and cast a vote.



      31. Posted by Kim Cooper on November 3rd, 2008 at 4:45 pm

    31. [...] Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008 Otros arti­culos recomendados:Uso del Agua en Productos de Uso DiarioHotel “Bilingüe”…. lost in translation…University of Oxford top 1 en iTunes U Las profundas diferencias de Obama y McCain sobre Politicas TecnologicasVenta de Motos Clasicas y Antiguas [...]



      32. Posted by Si fuera por el arrastre en Internet, Obama debería ganar por paliza on November 3rd, 2008 at 5:23 pm

    32. [...] Among some of the online social media tools that will likely be in high use tomorrow night as listed on the TV blog Lost Remote: Msnbc.com’s election results widget, CNN.com’s Your Races tool, The New York Times’ text service for mobile updates which will provide congressional results based on zip code and an election night party co-hosted by Digg and Twitter. And that’s just to name a few. For a glimpse of the social media campaign results of our two Presidential candidates, check out Jeremiah Owyang’s detailed post. [...]



      33. Posted by Virtual election night in the social media space « Online Community Strategist on November 3rd, 2008 at 7:04 pm

    33. [...] stats on Obama and McCain and their rank on social networks [...]



      34. Posted by Damien Mulley » Blog Archive » Fluffy Links - Tuesday November 4th 2008 on November 3rd, 2008 at 8:49 pm

    34. [...] what, Jeremiah Owyang put together these stats on Social Media and the 2008 Presidential Election in Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008 Internet Usage in United States United States Population: 303,824,646 Internet Usage: 220,141,969 [...]



      35. Posted by WebMetricsGuru » Social Media and the Presidential Election - Obama 4 times more visible than McCain on November 3rd, 2008 at 8:53 pm

    35. [...] candidate Barack Obama has pretty familiar with the technology: he has an awesome web presence; a bunch of social networking accounts; offering donations online; using BlackBerry; and so [...]



      36. Posted by Obama: Technology empowers people  |  BudiPutra.com on November 3rd, 2008 at 9:47 pm

    36. Yes WE can - Wir uns auch…

      Was für ein Typ sind Sie? Ich meine so als Mensch. Ist Ihr Fernseher 20 Jahre alt? Fahren Sie bewusst ein Auto mit der Technologie der 70iger? Sind sie gerne unter Menschen? Oder lieber so ein län……



      37. Posted by Marketing Welten on November 3rd, 2008 at 10:15 pm

    37. Great data. I think the people running Obama’s campaign are simply better at figuring out how to market online through social networks, because they’re the people who use social networks. Obama’s fans seem to skew younger and more tech-savvy than McCain’s.



      38. Posted by Jess Lee on November 3rd, 2008 at 10:49 pm

    38. [...] morning Jerimiah Owyang tallied social networking stats for the candidates showing a huge advantage to Obama. Now Gene Koo writes that Congress, not Obama, needs a Geek [...]



      39. Posted by Dale Larson » Blog Archive » Geek Corps for Congress on November 3rd, 2008 at 10:50 pm

    39. Google Trends show bo.com beats jm.com by 3X.
      http://www.google.com/trends?q=barackobama.com%2C+johnmccain.com&ctab=0&geo=US&date=ytd&sort=0

      Alexa Traffic Ranking yesterday:
      bo.com - 415
      jm.com - 2054

      Google Search reults:
      bo name - 71 MN
      bo website - 68 MN
      jm name - 61 MN
      jm website - no info

      Don’t forget the bo iphone app that targets your address book by swing state!



      40. Posted by Jay Zaveri on November 3rd, 2008 at 11:24 pm

    40. As much as the Obama campaign has done a great job of using social media to spread messages, politics and government still have much further to go in using social media to actually listen and to carry on conversations.

      @Lessig pointed out this great article that touches on the subject: Congress, not Obama, needs a Geek Corps



      41. Posted by Dale Larson on November 3rd, 2008 at 11:31 pm

    41. [...] aquí la diferencia sí resulta abrumadora con respecto a su oponente. Según leí ayer  en el blog de Jeremiah Owyang (muy recomendable, por cierto), el candidato demócrata le ha dado una severa paliza al republicano [...]



      42. Posted by Unience Blog · El primer ‘candidato 2.0′ en llegar a la Casa Blanca on November 4th, 2008 at 12:38 am

    42. Great summary, really thanks for the post!



      43. Posted by Dario Salvelli on November 4th, 2008 at 2:46 am

    43. Interesting numbers. I wonder what percentage from each stat is actually American.



      44. Posted by Rannie Turingan on November 4th, 2008 at 3:12 am

    44. Wow. The Republicans really got wiped off the floor this time around. Expect them to go all out in the next election with Facebook groups etc.



      45. Posted by Hellbrain on November 4th, 2008 at 3:59 am

    45. [...] Owyang did some quick election day social networking number crunching as well.  He found that in nearly all instances Barack Obama has far outpaced John McCain in the use of [...]



      46. Posted by Social Media and the 2008 Election | next2friendsblog.com on November 4th, 2008 at 8:21 am

    46. [...] ricerca del blog Web Strategy che analizza i risultati ottenuti dalla campagna elettorale dei due pretendenti alla carica [...]



      47. Posted by Barak Obama e John McCain: in social media we trust | 0.2 on November 4th, 2008 at 8:36 am

    47. Interesting (but not surprising) stats. Will definitely be using them for a postmortem case study on Nov. 5-6!

      Thanks for visiting Spiral16’s blog!



      48. Posted by Whitney Mathews on November 4th, 2008 at 8:39 am

    48. [...] 　　通过Jeremiah提供的数据（英文），傻瓜都看得出来奥巴马赢定了！深谙SNS之道的Obama带推出了自己的社区服务“我的奥巴马”。虽然业界一直认为SNS网站用户基本是不可控的，但聪明的Obama先生还是告诉我们，SNS可以用来控制选名。 [...]



      49. Posted by 奥巴马的胜利，线下SNS | 晓江:网络游蛇 on November 4th, 2008 at 8:46 am

    49. Much larger article that did this a week or so ago for Network World…we attempted to figure out if it matched polls…there is a clear Web 2.0 bias

      http://www.networkworld.com/news/2008/102708-election.html

      The graphs match but Web 2.0 metric skew the differences.



      50. Posted by Thomas Powell on November 4th, 2008 at 8:51 am

    50. The statistics are not surprising, I definitely agree that there is more talk going on about Obama. What I wonder is how much of what was calculated was really positive?



      51. Posted by Jolicka on November 4th, 2008 at 9:25 am

    51. [...] Jeremiah Owiang hat gestern eine Bestandsaufnahme zu den Resultaten der beiden Kandidaten auf den Social Media Plattformen (Facebook, MySpace, [...]



      52. Posted by US Präsidentschaftswahlen: Social Media macht den Unterschied « c/o operative on November 4th, 2008 at 9:27 am

    52. [...] straight from Jeremiah Owyang’s blog from last evening, I thought the statistics would be interesting to share today.  It shows how the [...]



      53. Posted by What’s Working in Marketing » Stats on McCain vs. Obama Online on November 4th, 2008 at 10:44 am

    53. Hi Jeremiah:

      Here is our entry:

      http://brandadvocacy08.com

      And some follow-up commentary from a conversation with Josh Bernoff:

      http://tinyurl.com/5thw3n

      Enjoy - TO’B



      54. Posted by Tom O'Brien on November 4th, 2008 at 11:42 am

    54. [...] blog di Jeremiah Owyang (analista di Forrester) sono evidenziate le enormi differenze fra il candidato democratico e quello repubblicano per quanto [...]



      55. Posted by Innovazioni & Mercati » Obama e McCain sui Social Media on November 4th, 2008 at 12:48 pm

    55. [...] and YouTube. That is if you believe that the man with the most “friends” wins.   Check out the stats collected by a senior analyst at Forrester. SHARETHIS.addEntry({ title: “Obama wins major social [...]



      56. Posted by Deb Markham Perpetual Typewriter » Obama wins major social networks on November 4th, 2008 at 2:06 pm

    56. [...] 2) Tap into social networks. [...]



      57. Posted by The Communicators’ Election Break Down » The Buzz Bin on November 4th, 2008 at 5:46 pm

    57. [...] http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-s... [...]



      58. Posted by Community Don’ts - and “two do’s” « Digital and channel-based marketing information and inspiration on November 4th, 2008 at 6:37 pm

    58. [...] political campaigns, I realize that today is election day, but I don’t want to talk about it. The statistics say it all. (I know it’s irrelevant now, but future politicians and campaign managers would [...]



      59. Posted by Five Gems - I’m It! « Silver Shoes on November 4th, 2008 at 7:15 pm

    59. [...] review of the Obama vs McCain Social Networking stats. © 2008 Catch & Release Media, LLC. ALL RIGHTS [...]



      60. Posted by Obama vs McCain Social Networking | Catch & Release Media, LLC. on November 4th, 2008 at 9:38 pm

    60. [...] service accounts like Facebook or YouTube, too). Obama has taken the liberty of becoming among the most involved politicians with social [...]



      61. Posted by Twitter: Witnessing Obama in 140 characters |  BudiPutra.com on November 5th, 2008 at 1:13 am

    61. We had the chance to profile 5,000 registered voters as to where they might have social networks. Penetration, ie simply having a profile, was much closer than activity stats suggest - 30% democrats; 23% republicans.



      62. Posted by Anthony Power on November 5th, 2008 at 3:23 am

    62. Excellent analysis Jeremiah!

      However, as some commented, not surprising. But it will serve as a good reference for SM adoption, and the benefits consumer/business can get.



      63. Posted by Dvir Reznik on November 5th, 2008 at 4:24 am

    63. [...] was reading Jeremiah Owyang’s blog on Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008 and deeply impressed by the stats. Below is an abstraction from his blog post. Internet Usage in [...]



      64. Posted by The most socially networked election | Synergise IT on November 5th, 2008 at 6:13 am

    64. [...] Owyang posted “Snapshot of Presidential Candidate Social Networking Stats” on the 3rd November which showed the following stats [...]



      65. Posted by The increasing impact of social media on the political landscape « Carl’s Notepad on November 5th, 2008 at 6:38 am

    65. [...] Forrester’s Jeremiah Owyang showed Obama’s social media success in comparative stats.  [...]



      66. Posted by Obama’s Victory: the REAL foundation of success « OnRamp101 on November 5th, 2008 at 9:15 am

    66. Kiva Team Obama formed Sep 4, 2008 1372 members, 3563 loans, $100,950.00 loaned

      Kiva Team McCain formed Sep 3, 2008 118 members, 316 loans, $10,125.00 loaned

      Kiva Obama Team is #1 and Kiva McCain team is #32 (out of 2,419 total teams)



      67. Posted by Mark Grimes on November 5th, 2008 at 9:31 am

    67. [...] Via: Web-Strategist [...]



      68. Posted by Las redes sociales, claves en el triunfo de Obama | Alberto Novoa on November 5th, 2008 at 11:04 am

    68. [...] laatste stukje voordat we over 4 of 8 jaar er weer eens aandacht aan gaan besteden ;-). Ik las een stuk van Jeremiah Owyang die eens de lat heeft gelegd langs wat sociale [...]



      69. Posted by Social networking statistieken Amerikaanse verkiezingen on November 5th, 2008 at 11:42 am

    69. [...] already, peruse his website’s statement on technology, and take into account these several statistics from the campaign. These statistics do not present that large a portion of the 50-60 million voters [...]



      70. Posted by digital ecologist » Blog Archive » A Digital Ecology: Yes we can! on November 5th, 2008 at 12:16 pm

    70. Hi thanks for posting the statistics on social media traffic and engagement. I don’t think the stats are really all that surprising. Most social media users are young. Most young people (18-24, 25-29) voted for Obama 60%-30%.

      Of course, those demographics vote Democratic anyway, usually. One could say the whole social media effort was a waste of money as they campaigned for voters that they already could count on.

      (I think I read in the NYTimes that the youth vote was up a mere 1% over 2004)

      The true value of social media to the campaign was probably fundraising and organizing volunteers, so that they could be used to target older demographic groups.

      My two cents…

      J



      71. Posted by Jeff Majka on November 5th, 2008 at 1:54 pm

    71. [...] Snapshot of presidential candidate social networking stats [...]



      72. Posted by The Twitter Pitch at Relevant Chews on November 5th, 2008 at 2:26 pm

    72. [...] pobede Baraka Obame na predsedničkim izborima u SAD. Mnogi pominju da je Obama svoje protivnike potpuno deklasirao putem Interneta, ali je istina malo drugačija i veoma poučna: “Nije Obamin tim genijalan, [...]



      73. Posted by Modeli političke i kompanijske promocije: Barack 2.0 ili Obamarketing | Dragan Varagic Weblog on November 6th, 2008 at 1:44 am

    73. [...] strategist Jeremaih Owyang shares some stats and a good interpretation of the results in his blog. He found that Obama had 380% more supporters on both Facebook and MySpace than McCain. On YouTube, [...]



      74. Posted by Social Media: Yes, it can. | claremunn.com on November 6th, 2008 at 11:27 am

    74. [...] Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008 - Some convincing numbers on how much stronger Obama is on social media [...]



      75. Posted by Links for November 3rd through November 6th | Editor, revised on November 6th, 2008 at 12:35 pm

    75. [...] Jeremiah Owyang shows us, the social networking prowess of the Obama campaign dwarfs anything done by the McCain [...]



      76. Posted by Being an e-Community Organizer pays off « on November 6th, 2008 at 2:33 pm

    76. [...] For a good analysis of the two candidates social networking power, check out this post by Jeremiah Owyang, Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008. [...]



      77. Posted by » Community Organizer+Grasp of Web 2.0/Social Media=President Elect Obama on November 6th, 2008 at 10:16 pm

    77. [...] to see this article by ABC News just a few heartbeats before the election, an un-named reporter riffs off my blog post cataloging Obama vs McCain social networking stats: A social network researcher says you can expect Barack Obama to win the election. Analyzing [...]



      78. Posted by Inaccuracy in Reporting at ABC News on November 7th, 2008 at 1:57 am

    78. Hi Jeremiah, interesting post. Do you think the Obama result has vindicated the role of twitter, mobile marketing and other social media as a mainstream medium in influencing young consumers? Whilst it’s useful to talk of Social Media having played a key role in his success does that also make trad media defunct? What of Ron Paul? Despite his huge groundswell of Social Media, it was very much traditional media (eg Fox & O’Reilly) that put pay to his efforts, dont you think?



      79. Posted by Graham Brown Mobile Youth Consumers on November 7th, 2008 at 7:54 am

    79. Great post. One of the reasons for this large discrepancy is the fact that with social media you’re primarily measuring the participation of the younger audience.
      Here’s an example: the state of North Carolina was pretty much a 50%-50% split, with a slight lead towards Obama. But by looking at the age groups, 74% of those aged 18-29 voted Obama, while only 43% of those aged 65 and older did the same. The news organizations reported similar trends by age groups across other states. Based on the age breakdown alone, the numbers make sense.



      80. Posted by Ali Behnam on November 9th, 2008 at 10:47 pm

    80. [...] his campaign Barack Obama used social media tools to engage with and energise supporters. Through my.barackobama.com and sites like Facebook, [...]



      81. Posted by It's Open » Blog Archive » Obama launches new social media site on November 10th, 2008 at 2:39 am

    81. Not even a week after the president election the blond topblogger from Sweden, Linda Ekholm speaks out loud about Obama!
      And I really believe this is truly written by heart. Scary!

      http://www.finest.se/userBlog/?uid=30701&beid=1040511



      82. Posted by ThereseJDanielsson on November 10th, 2008 at 7:01 pm

    82. The New York Times reports on the source of the widely-distributed Palin comments that “Africa is a country” — and guess what? It’s an elaborate hoax.

      http://www.nytimes.com/2008/11/13/arts/television/13hoax.html

      The story illustrates the failure of news media, whether bloggers or MSM, to do basic factchecking. The political reality is that innocent questions — such as whether McCain ‘knows how’ to use a computer or whether ‘anyone’ in Silicon Valley supports McCain - became wildfires as reporters began accepting anything that came over Twitter with the same veracity as an AP story.

      I don’t have a problem with President-elect Obama — but I do have a problem with shoddy journalistic practices.

      Will any editor who wrote about this as if it were gospel publish a retraction, will they emulate the NYTimes and bury it in the lede, or will they just ignore it and pray it goes away?

      As more and more young people get a majority of their breaking news from social networking sites, examples like this suggest that the medium is not yet ready to police itself.



      83. Posted by Brian Hayashi on November 12th, 2008 at 4:31 pm

    83. [...] more from Jeremiah Owyang on Social Networking: click here Possibly related posts: (automatically generated)Obama vs. McCain: How Social Media started to [...]



      84. Posted by Can Women Find You on the Internet? « She-conomy on November 13th, 2008 at 12:25 pm

    84. [...] http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-c…; [...]



      85. Posted by craigbellamy.net » Obama by the Social Networking Numbers on November 14th, 2008 at 8:58 am

    85. [...] Owyang, an analyst for Forrester Research, found some pretty important stats about the uses of various Web 2.0 portals by the two major presidential campaigns. The study looked at Twitter followers, Facebook supporters, number of videos uploaded and watched, [...]



      86. Posted by Principled Profit » Social Network Penetration: Obama Trumps McCain on November 14th, 2008 at 9:02 pm

    86. [...] i w popularnych serwisach kojarzonych z ideą Web 2.0. W serwisie Facebook Obama zebrał ponad 2.3 miliona zwolenników, McCain zaledwie 620 tys. Na MySpace do grona znajomych profil Obamy dodało ponad 800 tys. osób, [...]



      87. Posted by Strategie marketingowe - marketing szeptany i wirusowy - newsletter marketing - e-pr - Think-a-head.org | Prezydent z internetu on November 19th, 2008 at 8:50 am

    87. [...] posted a Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008 (Election [...]



      88. Posted by Resource Roundup: 33 Links to Wrap Up Election Season | Step By Step Fundraising on November 21st, 2008 at 2:17 pm

    88. [...] more about Obama’s marketing successes here, here [...]



      89. Posted by Internet. « Media Mix on November 24th, 2008 at 5:53 pm

    89. [...] Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008 - Interesting profile of the different leadership approaches of the presidential candidates and what can be derived from their Web2.0 stats. [...]



      90. Posted by Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008 | Ted Eytan, MD on November 30th, 2008 at 8:40 am

    90. [...] >> Zahlen via Forrester:Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008 [...]



      91. Posted by Yes WE can - Wir uns auch | Marketing Welten on December 2nd, 2008 at 5:38 am

    91. [...] prélevés chez Jeremiah Owyang de [...]



      92. Posted by Obama sur internet c’est ça ! | pitchclic on February 5th, 2009 at 11:45 am

    92. David Plouffe the campaign manager for Obama for America is speaking at a change management conference in Washington, DC on April 30th. I’m going to check it out and see what he has to say. THe website quotes Obama as saying that Plouffe is the unsung hero of his campaign who may have built the best political campaign in the history of the united states.

      http://www.afei.org/brochure/9a06/index.cfm

      A few things it says he will cover…

      How to harness the power of social networking to connect a dispersed group of people and engage them to perform outstanding feats

      Innovative ways the campaign built brand loyalty and how these same tactics can be used by your organization

      Why consistent leadership sets a tone that can inspire creativity and passion to achieve surprising results

      I’m pretty psyched about it. I was following how each candidate was using their sites and social media. Looked like McCain was trying hard to keep up to Plouffe’s moves but just didn’t get it.



      93. Posted by scott on February 25th, 2009 at 11:31 am

    93. great post! i am using a reference to the data in a business presentation to companies to show the VALUE behind social networking for business strategy purposes. thanks for the post!
      twitterhlic jusitnrfrench



      94. Posted by social netowkring san diego on March 12th, 2009 at 11:30 pm

    94. [...] Amazing review of the Obama vs McCain Social Networking stats. [...]



      95. Posted by Obama vs McCain Social Networking | Catch and Release Media on March 18th, 2009 at 10:24 pm

    95. [...] of last year, the videos uploaded to the Obama campaign’s YouTube channel had received more than 18 million views (Owyang, 2008).  Allowed to spread and thrive with little regard for territories and borders, [...]



      96. Posted by “Barack Obama Left a Comment on Your Blog”: A National Election in the Age of New Media « PSY327 Essay on April 1st, 2009 at 6:44 pm

    96. [...] Facts and figures on Obama’s social media campaign: Web-Strategist.com - Jeremiah Owyang [...]



      97. Posted by Obama did it! And so can you! « The Pifworld Blog on April 2nd, 2009 at 2:52 am

    97. [...] how did the candidates stack up in their use of Social Media? Thanks to Jeremiah Owyang, Sr. Analyst at Forrester Research, for providing these [...]



      98. Posted by Brand Obama vs. Brand McCain: Special election-day rantathon « Versation on June 4th, 2009 at 2:11 pm

    98. [...] to Jeremiah Owyang for the stats he dug up. You can check out his blog here, which he updates at least twice a day.  November 5th, 2008  Jonathan Litwack   [...]



      99. Posted by The power of the groundswell… Literally. | Physics By Momentum on July 16th, 2009 at 8:34 am
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