Comments on: Event notes: Future of the Social Web Roundtable http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Thu, 18 Mar 2010 21:49:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Measurement, A Priority for Online Communities. Lithium Offers Community Intelligence with ‘Insight’ http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/comment-page-1/#comment-910162 Measurement, A Priority for Online Communities. Lithium Offers Community Intelligence with ‘Insight’ Thu, 26 Feb 2009 15:38:42 +0000 http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/#comment-910162 [...] To be successful, Lithium must continue to partner with the ecosystem around them, customer communities span the enterprise, that’s why I held this roundtable [...]

[...] To be successful, Lithium must continue to partner with the ecosystem around them, customer communities span the enterprise, that’s why I held this roundtable [...]

]]> By: Recent Links on Ma.gnolia at Fast Wonder Blog: Consulting, Online Communities, and Social Media http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/comment-page-1/#comment-711551 Recent Links on Ma.gnolia at Fast Wonder Blog: Consulting, Online Communities, and Social Media Sat, 25 Oct 2008 05:31:55 +0000 http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/#comment-711551 [...] Event notes: Future of the Social Web Roundtable [...]

[...] Event notes: Future of the Social Web Roundtable [...]

]]> By: Moment of Truth: We are all Marketers Now « Opposable Planets http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/comment-page-1/#comment-709739 Moment of Truth: We are all Marketers Now « Opposable Planets Thu, 23 Oct 2008 20:11:43 +0000 http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/#comment-709739 [...] of Truth: We are all Marketers Now Jump to Comments Attending the recent Forrestor Roundtable on the future of the Social Web I made an offhand comment that we are all in the business of [...]

[...] of Truth: We are all Marketers Now Jump to Comments Attending the recent Forrestor Roundtable on the future of the Social Web I made an offhand comment that we are all in the business of [...]

]]> By: Roger http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/comment-page-1/#comment-708382 Roger Wed, 22 Oct 2008 15:19:10 +0000 http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/#comment-708382 Jeremiah, Regarding point 4, the social media space is evolving so fast, it's impossible to predict where the next big app will take hold. But as Charlene Li pointed out, and as I have blogged on this space is aching for consolidation. You mention that the market isn't ready and the technology isn't there. But the pressure is so great that the tipping point will arrive very quickly once the right forces intersect. Some technologies are already offering aggregation, such as ping.fm which will post updates to a variety of apps. And it's very popular. Witness the outcry when it went down yesterday! Likewise, a number of vendors are developing apps that provide one-stop shopping for integrated social experiences, but these generally want to remain closed since their business models rely on the propietary technology (such as zLoops). Jeremiah,

Regarding point 4, the social media space is evolving so fast, it’s impossible to predict where the next big app will take hold. But as Charlene Li pointed out, and as I have blogged on this space is aching for consolidation.

You mention that the market isn’t ready and the technology isn’t there. But the pressure is so great that the tipping point will arrive very quickly once the right forces intersect.

Some technologies are already offering aggregation, such as ping.fm which will post updates to a variety of apps. And it’s very popular. Witness the outcry when it went down yesterday!

Likewise, a number of vendors are developing apps that provide one-stop shopping for integrated social experiences, but these generally want to remain closed since their business models rely on the propietary technology (such as zLoops).

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/comment-page-1/#comment-707551 jeremiah_owyang Tue, 21 Oct 2008 19:35:38 +0000 http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/#comment-707551 CH, in this case, some of the blue oceans may be more cooperative than bypassing competition all together. Linda, thanks for the reinforcement--we're hearing this from multiple sources, it's change management issue. CH, in this case, some of the blue oceans may be more cooperative than bypassing competition all together.

Linda, thanks for the reinforcement–we’re hearing this from multiple sources, it’s change management issue.

]]> By: Social Media is About Communities Not Technology http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/comment-page-1/#comment-707234 Social Media is About Communities Not Technology Tue, 21 Oct 2008 13:29:16 +0000 http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/#comment-707234 [...] Owyang shared an excellent summary of his recent Future of Social Web RoundTable, Event Notes:  Future of the Social Web RoundTable that need to be expanded on and understood by anyone attempting to use social media or the social [...]

[...] Owyang shared an excellent summary of his recent Future of Social Web RoundTable, Event Notes:  Future of the Social Web RoundTable that need to be expanded on and understood by anyone attempting to use social media or the social [...]

]]> By: Linda Zimmer http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/comment-page-1/#comment-706058 Linda Zimmer Mon, 20 Oct 2008 15:48:48 +0000 http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/#comment-706058 No surprise that culture and change management emerged as the more central issue. I would venture to say those of us who have been advising larger enterprises on social media strategies for a while run into this more than any other issue surrounding social media. Change management rears its head immediately - even as the social media sales process begins. No company (or consultant, for that matter) can institute it without addressing the change inside the organization - even slight shifts into social media often requires more than slight internal shifts. Thanks for highlighting the need for more education, case studies, and more ROI. The absolutely #1 question I get is "how to convince the bosses." Those three things are essential to answering the question. But, I believe bosses don't need to be as convinced as we might think - they can see the shift to social business is occurring; they need to be convinced of the business value for that specific enterprise. Anyone hoping to bring social media into the organization needs to be equipped to address the cultural changes needed - and that needs to be part of the ROI equation as well! Thanks for making your session "available" to the rest of us by summarizing it here. Great reality check! No surprise that culture and change management emerged as the more central issue. I would venture to say those of us who have been advising larger enterprises on social media strategies for a while run into this more than any other issue surrounding social media. Change management rears its head immediately – even as the social media sales process begins. No company (or consultant, for that matter) can institute it without addressing the change inside the organization – even slight shifts into social media often requires more than slight internal shifts.

Thanks for highlighting the need for more education, case studies, and more ROI. The absolutely #1 question I get is “how to convince the bosses.” Those three things are essential to answering the question. But, I believe bosses don’t need to be as convinced as we might think – they can see the shift to social business is occurring; they need to be convinced of the business value for that specific enterprise. Anyone hoping to bring social media into the organization needs to be equipped to address the cultural changes needed – and that needs to be part of the ROI equation as well!

Thanks for making your session “available” to the rest of us by summarizing it here. Great reality check!

]]> By: C.H. low http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/comment-page-1/#comment-705822 C.H. low Mon, 20 Oct 2008 10:50:15 +0000 http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/#comment-705822 Sounds like a great session. Thanks for the distillation of the discussion. Clear indication that this field has lots more growing up to do and hence enormous opportunities. How would you turn these into some possible Blue Ocean strategies you suggested to social tool vendors on your Twitter post? C.H. Low, CEO, Orbius Sounds like a great session. Thanks for the distillation of the discussion.

Clear indication that this field has lots more growing up to do and hence enormous opportunities.

How would you turn these into some possible Blue Ocean strategies you suggested to social tool vendors on your Twitter post?

C.H. Low, CEO, Orbius

]]> By: Vuk http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/comment-page-1/#comment-705159 Vuk Sun, 19 Oct 2008 18:53:11 +0000 http://www.web-strategist.com/blog/2008/10/19/event-notes-future-of-the-social-web-roundtable/#comment-705159 Amazing of course. And here's two cents from Slovenia where crisis still didn't hit: in our times of erosion of trust it is imaginable to me that exactly Social Media would play a key role in establishing two-way confidence. The logics is this: every protagonist in the market and society will have to carefully re-evaluate their position and relations with others. Social Media is the only place where we really meet. Bad news is that infrastructures are expensive and I hope nobody starts extinguishing ISPs. Gloomy perhaps, pray to god it is only mental exercise. Amazing of course.
And here’s two cents from Slovenia where crisis still didn’t hit: in our times of erosion of trust it is imaginable to me that exactly Social Media would play a key role in establishing two-way confidence.
The logics is this: every protagonist in the market and society will have to carefully re-evaluate their position and relations with others. Social Media is the only place where we really meet.
Bad news is that infrastructures are expensive and I hope nobody starts extinguishing ISPs.
Gloomy perhaps, pray to god it is only mental exercise.

]]>