Web Conferences: Does Your Booth Standout?

I go to a lot of conferences, more than I want to admit. Part of my job is to cruise the vendor rows and talk to folks to learn about what new offerings that they have. It’s rare that I ever see a booth that grabs my attention, forces me to take a picture and then share it with many others.

Last week at Online Market World in SF, I stumbled upon Doba appears to be an inventory middle-man that connects ebay sellers with companies with merchandise allowing for a marketplace where the sellers don’t have to have physical inventory, I guess in a way this is a digital wholesaler.

Have you been to O’Reilly’s Web 2.0 expos? There are hundreds and hundreds of vendors crowded in Moscone West, it’s an absolute jungle and I hide my badge so folks don’t see I’m from an analyst firm and get stopped every few feet. When the marketplace gets this crowded and everyone who walks by is a prospect, companies will need to stand out in order to get noticed.

Click on the image to read comments, the Chris Knudson of Doba ended up responding to me, a clever group.

Help me caption the above photo, leave a comment below, have fun with it.

Update: see this gallery of other creative outdoor advertisements.

This entry was posted on Friday, October 10th, 2008 at 1:28 am and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.