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	<title>Comments on: Why &#8216;Friending&#8217; Will Be Obsolete</title>
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	<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/</link>
	<description>Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers</description>
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		<title>By: G. Dewald</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-1145224</link>
		<dc:creator>G. Dewald</dc:creator>
		<pubDate>Sun, 22 Nov 2009 02:06:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-1145224</guid>
		<description>This is some good stuff Jeremiah. I wonder if we&#039;ll see a new employment category related to &quot;Teaching the System.&quot; In particular, what areas of human experience will we teach it and why? &lt;br&gt;&lt;br&gt;Obviously the nature of human relationships (&quot;friending&quot; and &quot;business contacts&quot; being the subsets of that we&#039;re working on now). But others as well.&lt;br&gt;&lt;br&gt;Currently I&#039;m most interested in locality or geography, the whole place/space thing. Using mobile technology for machines (GPS) we&#039;ll probably get some of the data. Using mobile technology for humans (iPhone/Android/ec) we might gather some of the meaning.&lt;br&gt;&lt;br&gt;Maybe the Intelligent Web will be able to cross the street on it&#039;s own someday. And then maybe learn about the street and where it goes, why we use streets, etc.&lt;br&gt;&lt;br&gt;Fascinating post. Can&#039;t wait to read more, my gears are churning through it already.</description>
		<content:encoded><![CDATA[<p>This is some good stuff Jeremiah. I wonder if we&#39;ll see a new employment category related to &#8220;Teaching the System.&#8221; In particular, what areas of human experience will we teach it and why? </p>
<p>Obviously the nature of human relationships (&#8220;friending&#8221; and &#8220;business contacts&#8221; being the subsets of that we&#39;re working on now). But others as well.</p>
<p>Currently I&#39;m most interested in locality or geography, the whole place/space thing. Using mobile technology for machines (GPS) we&#39;ll probably get some of the data. Using mobile technology for humans (iPhone/Android/ec) we might gather some of the meaning.</p>
<p>Maybe the Intelligent Web will be able to cross the street on it&#39;s own someday. And then maybe learn about the street and where it goes, why we use streets, etc.</p>
<p>Fascinating post. Can&#39;t wait to read more, my gears are churning through it already.</p>
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		<title>By: Web 2.0 tools en productiviteit &#124; Kris blogt</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-1112051</link>
		<dc:creator>Web 2.0 tools en productiviteit &#124; Kris blogt</dc:creator>
		<pubDate>Thu, 10 Sep 2009 08:50:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-1112051</guid>
		<description>[...] ik mij er echter op dat ik oeverloos veel tijd besteed aan het delen van informatie en friending. Vriendjes worden is overbodig. Het is zo jammer dat het niet echt bijdraagt tot mijn productiviteit. Het is allemaal zeer [...]</description>
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<p>[...] ik mij er echter op dat ik oeverloos veel tijd besteed aan het delen van informatie en friending. Vriendjes worden is overbodig. Het is zo jammer dat het niet echt bijdraagt tot mijn productiviteit. Het is allemaal zeer [...]</p>
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		<title>By: Research Status: The Future of the Social Web, Social Media In A Recession</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-988500</link>
		<dc:creator>Research Status: The Future of the Social Web, Social Media In A Recession</dc:creator>
		<pubDate>Mon, 13 Apr 2009 18:41:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-988500</guid>
		<description>[...] them perhaps by the end of this year. I blog about some of the concepts and theories as I know that friending will someday go away, and when CRM systems connect to social networks registrations pages will be extinct. It feels good [...]</description>
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<p>[...] them perhaps by the end of this year. I blog about some of the concepts and theories as I know that friending will someday go away, and when CRM systems connect to social networks registrations pages will be extinct. It feels good [...]</p>
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		<title>By: jestebanc</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-936205</link>
		<dc:creator>jestebanc</dc:creator>
		<pubDate>Wed, 11 Mar 2009 18:32:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-936205</guid>
		<description>Interesting thoughts, but I think friending will always be around. How else can I get in touch with a friend I haven&#039;t see in 10 yrs? Just like my hotmail account won&#039;t be able to search for them and send them an email to say hi, no web site will be able to know my friends unless I already interact with them in the system.</description>
		<content:encoded><![CDATA[<p>Interesting thoughts, but I think friending will always be around. How else can I get in touch with a friend I haven&#8217;t see in 10 yrs? Just like my hotmail account won&#8217;t be able to search for them and send them an email to say hi, no web site will be able to know my friends unless I already interact with them in the system.</p>
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		<title>By: Youth Trust - The 6 ways brands lose and abuse it &#124; mobileYouth - youth marketing mobile culture research</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-722642</link>
		<dc:creator>Youth Trust - The 6 ways brands lose and abuse it &#124; mobileYouth - youth marketing mobile culture research</dc:creator>
		<pubDate>Tue, 04 Nov 2008 07:22:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-722642</guid>
		<description>[...] against you.* (2) Saying not doing: You focused on saying rather than doing, eg: you assumed that saying your were friends meant you were friends (eg Facebook) . Can brands be friends? A common moot point; Blyk seems to think so. It&#8217;ll work if the [...]</description>
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<p>[...] against you.* (2) Saying not doing: You focused on saying rather than doing, eg: you assumed that saying your were friends meant you were friends (eg Facebook) . Can brands be friends? A common moot point; Blyk seems to think so. It&#8217;ll work if the [...]</p>
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		<title>By: Joshua-Michéle Ross</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-687034</link>
		<dc:creator>Joshua-Michéle Ross</dc:creator>
		<pubDate>Fri, 03 Oct 2008 21:39:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-687034</guid>
		<description>To build on this conversation - I think it is a mistake to get locked into arguments over whether individual examples will be acceptable based on current social norms - the overall direction of what Jeremiah calls &quot;the intelligent web&quot; and, unless I am mistaken, has long been called the &quot;semantic web&quot; is clear: our input into the web is instructional - and indicative of our behavior, preferences etc. As computing power grows this massive amount of data is being used to provide a richer and more predictive set of services.  As these service offerings grow, we will take advantage of them.  As we take advantage of them - our expectations will change regarding identity, privacy and our sense of independence from machine-mediated living etc.

Also, it is a big mistake to argue from current cultural norms (esp. citing &quot;human nature&quot; since I am not sure anyone believes that cultural is not a flexible construct that evolves based on environmental factors).  If anyone had told us in the 60s that our society would accept the lack of privacy inherent in the Internet today (At any moment the system knows what you have purchased, where you are (if you have a GPS phone, what you have watched on TV, not to mention every click you have made on the web, your friends on social networks, your job history etc.) I am sure we would have thought this was a description of Stalinist Russia... 
Social norms are shifting rapidly and we are becoming more accustomed to an Internet-intermediated life... 

Here is a great video that, if you haven&#039;t seen it, tells the &quot;we are teaching the machine&quot; story very well.  http://www.youtube.com/watch?v=6gmP4nk0EOE 
Stick with the video - the payoff is worth it.</description>
		<content:encoded><![CDATA[<p>To build on this conversation &#8211; I think it is a mistake to get locked into arguments over whether individual examples will be acceptable based on current social norms &#8211; the overall direction of what Jeremiah calls &#8220;the intelligent web&#8221; and, unless I am mistaken, has long been called the &#8220;semantic web&#8221; is clear: our input into the web is instructional &#8211; and indicative of our behavior, preferences etc. As computing power grows this massive amount of data is being used to provide a richer and more predictive set of services.  As these service offerings grow, we will take advantage of them.  As we take advantage of them &#8211; our expectations will change regarding identity, privacy and our sense of independence from machine-mediated living etc.</p>
<p>Also, it is a big mistake to argue from current cultural norms (esp. citing &#8220;human nature&#8221; since I am not sure anyone believes that cultural is not a flexible construct that evolves based on environmental factors).  If anyone had told us in the 60s that our society would accept the lack of privacy inherent in the Internet today (At any moment the system knows what you have purchased, where you are (if you have a GPS phone, what you have watched on TV, not to mention every click you have made on the web, your friends on social networks, your job history etc.) I am sure we would have thought this was a description of Stalinist Russia&#8230;<br />
Social norms are shifting rapidly and we are becoming more accustomed to an Internet-intermediated life&#8230; </p>
<p>Here is a great video that, if you haven&#8217;t seen it, tells the &#8220;we are teaching the machine&#8221; story very well.  <a href="http://www.youtube.com/watch?v=6gmP4nk0EOE" rel="nofollow">http://www.youtube.com/watch?v=6gmP4nk0EOE</a><br />
Stick with the video &#8211; the payoff is worth it.</p>
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		<title>By: John Galpin</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-683536</link>
		<dc:creator>John Galpin</dc:creator>
		<pubDate>Wed, 01 Oct 2008 10:07:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-683536</guid>
		<description>Hi,

This is really interesting stuff.

In my mind this relates to Project VRM (http://cyber.law.harvard.edu/projectvrm/Main_Page) and the notion that we can use The System to our advantage in many ways - taking our relationships with us wherever we go and also consuming information from companies, people etc based on our interests/ friendships that The System know&#039;s about based on what we&#039;ve been doing online.</description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>This is really interesting stuff.</p>
<p>In my mind this relates to Project VRM (<a href="http://cyber.law.harvard.edu/projectvrm/Main_Page" rel="nofollow">http://cyber.law.harvard.edu/projectvrm/Main_Page</a>) and the notion that we can use The System to our advantage in many ways &#8211; taking our relationships with us wherever we go and also consuming information from companies, people etc based on our interests/ friendships that The System know&#8217;s about based on what we&#8217;ve been doing online.</p>
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		<title>By: John Gerzema</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-682410</link>
		<dc:creator>John Gerzema</dc:creator>
		<pubDate>Tue, 30 Sep 2008 18:54:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-682410</guid>
		<description>Great post! I wonder how this applies in a given culture. Will friending become more intuitive in societies where a social network already tips into the overall population? If you think about CyWorld, for example, 45 million Koreans (or 1/3 of the population of South Korea) are members. Does this mean they will converge faster and think more similarly about politics, religion or social issues?</description>
		<content:encoded><![CDATA[<p>Great post! I wonder how this applies in a given culture. Will friending become more intuitive in societies where a social network already tips into the overall population? If you think about CyWorld, for example, 45 million Koreans (or 1/3 of the population of South Korea) are members. Does this mean they will converge faster and think more similarly about politics, religion or social issues?</p>
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		<title>By: Links 30-09-08 &#171; O Lago &#124; The Lake</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-682051</link>
		<dc:creator>Links 30-09-08 &#171; O Lago &#124; The Lake</dc:creator>
		<pubDate>Tue, 30 Sep 2008 13:32:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-682051</guid>
		<description>[...]  Why ‘Friending’ Will Be Obsolete - Jeremiah Owyang Every few days, (or hours) you probably get a friend request of some sort, the good news is, someday, this will not be relevant. [...]</description>
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<p>[...]  Why ‘Friending’ Will Be Obsolete &#8211; Jeremiah Owyang Every few days, (or hours) you probably get a friend request of some sort, the good news is, someday, this will not be relevant. [...]</p>
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		<title>By: Jim Hoff</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-682041</link>
		<dc:creator>Jim Hoff</dc:creator>
		<pubDate>Tue, 30 Sep 2008 13:26:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-682041</guid>
		<description>Fascinating stuff. I&#039;m not sure I know enough to agree or disagree with where this is headed, but do any of us? That to me is the interesting part. It seems we can understand and predict trends in technology and markets and even behavior, but we&#039;ll always be surprised.</description>
		<content:encoded><![CDATA[<p>Fascinating stuff. I&#8217;m not sure I know enough to agree or disagree with where this is headed, but do any of us? That to me is the interesting part. It seems we can understand and predict trends in technology and markets and even behavior, but we&#8217;ll always be surprised.</p>
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		<title>By: Gahlord</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-681917</link>
		<dc:creator>Gahlord</dc:creator>
		<pubDate>Tue, 30 Sep 2008 11:37:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-681917</guid>
		<description>Here&#039;s an example of an attempt to teach the system. It&#039;s in relation to a recent official Google blog post about the Google preferring folks not rewrite their dynamic URLs (i.e. they now prefer /?p=1234 over /why-friending-will-be-obsolete/):

http://groups.google.com/group/Google_Webmaster_Help-Indexing/msg/8c510fa232cb6078

The Google wants to teach its system more about how web sites work. Web site owners want the presentation of the data to be useful to real people.

Some review of the old semantic vs visual arguments from back in the day will probably yield some good stuff to mine here.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s an example of an attempt to teach the system. It&#8217;s in relation to a recent official Google blog post about the Google preferring folks not rewrite their dynamic URLs (i.e. they now prefer /?p=1234 over /why-friending-will-be-obsolete/):</p>
<p><a href="http://groups.google.com/group/Google_Webmaster_Help-Indexing/msg/8c510fa232cb6078" rel="nofollow">http://groups.google.com/group/Google_Webmaster_Help-Indexing/msg/8c510fa232cb6078</a></p>
<p>The Google wants to teach its system more about how web sites work. Web site owners want the presentation of the data to be useful to real people.</p>
<p>Some review of the old semantic vs visual arguments from back in the day will probably yield some good stuff to mine here.</p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-681791</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Tue, 30 Sep 2008 09:44:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-681791</guid>
		<description>BTW: When I see many folks agreeing, some going &quot;hmmm&quot; and some saying flat out &quot;now way&quot; I know I&#039;m getting traction.  I saw this same reaction in 2005 with social media.</description>
		<content:encoded><![CDATA[<p>BTW: When I see many folks agreeing, some going &#8220;hmmm&#8221; and some saying flat out &#8220;now way&#8221; I know I&#8217;m getting traction.  I saw this same reaction in 2005 with social media.</p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-681790</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Tue, 30 Sep 2008 09:43:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-681790</guid>
		<description>Bill

This post is so much more than &#039;friending&#039; it&#039;s about the internet becoming a sentient being that like a butler, can anticipate what we need and want.

To answer your specific question, &#039;yes&#039; it will be able to identify who your relationships are with (in proximity from your wife to your business contacts) based on your previous behavior --and theirs.

Now, back out of the weeds: Think bigger, everything we do online (even clicking) is teaching the system to crawl, walk, and someday talk and run next to us.</description>
		<content:encoded><![CDATA[<p>Bill</p>
<p>This post is so much more than &#8216;friending&#8217; it&#8217;s about the internet becoming a sentient being that like a butler, can anticipate what we need and want.</p>
<p>To answer your specific question, &#8216;yes&#8217; it will be able to identify who your relationships are with (in proximity from your wife to your business contacts) based on your previous behavior &#8211;and theirs.</p>
<p>Now, back out of the weeds: Think bigger, everything we do online (even clicking) is teaching the system to crawl, walk, and someday talk and run next to us.</p>
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		<title>By: links for 2008-09-30 &#187; Johannes Kleske - tautoko weblog</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-681588</link>
		<dc:creator>links for 2008-09-30 &#187; Johannes Kleske - tautoko weblog</dc:creator>
		<pubDate>Tue, 30 Sep 2008 06:57:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-681588</guid>
		<description>[...] Why ‘Friending’ Will Be Obsolete Jeremiah Owyang vermutet, dass die Systeme im Web in Zukunft so intelligent sein werden, dass sie aus unserem Verhalten werden ablesen k&#246;nnen, mit wem wir wie verkn&#252;pft sind und wir so nicht bei jeder neuen Web App unz&#228;hlige &quot;Freunde&quot; hinzuf&#252;gen m&#252;ssen. (tags: socialmedia web2.0 friend owyang strategy trend via:mento.info) [...]</description>
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<p>[...] Why ‘Friending’ Will Be Obsolete Jeremiah Owyang vermutet, dass die Systeme im Web in Zukunft so intelligent sein werden, dass sie aus unserem Verhalten werden ablesen k&#246;nnen, mit wem wir wie verkn&#252;pft sind und wir so nicht bei jeder neuen Web App unz&#228;hlige &quot;Freunde&quot; hinzuf&#252;gen m&#252;ssen. (tags: socialmedia web2.0 friend owyang strategy trend via:mento.info) [...]</p>
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		<title>By: chrisco</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-681524</link>
		<dc:creator>chrisco</dc:creator>
		<pubDate>Tue, 30 Sep 2008 05:48:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-681524</guid>
		<description>RE: &quot;determine who our friends are from our behaviors, context, and preferences...&quot;

Unless the system plugs into a pair of &quot;precogs&quot; like in the Minority Report, it will never know who I am going to make friends with TOMORROW.

So, IMHO, as long as humans are making new friends and random coincidences are happening (i.e. bumping into and meeting new people), then &quot;friending&quot; is not going anywhere.

RE: Where&#039;s it all going, a &quot;thinking being&quot;: Yes, you can just graph the human brain vs. the accelerating trend of machine intelligence and see the lines will cross in the not too distant future.  If you assume continued and accelerating rate of technological advancement, then this is indeed, a no-brainer, if I may use the term.

Just read &quot;The Singluarity Is Near&quot; by Ray Kurzweil.

Cheers,
Chris</description>
		<content:encoded><![CDATA[<p>RE: &#8220;determine who our friends are from our behaviors, context, and preferences&#8230;&#8221;</p>
<p>Unless the system plugs into a pair of &#8220;precogs&#8221; like in the Minority Report, it will never know who I am going to make friends with TOMORROW.</p>
<p>So, IMHO, as long as humans are making new friends and random coincidences are happening (i.e. bumping into and meeting new people), then &#8220;friending&#8221; is not going anywhere.</p>
<p>RE: Where&#8217;s it all going, a &#8220;thinking being&#8221;: Yes, you can just graph the human brain vs. the accelerating trend of machine intelligence and see the lines will cross in the not too distant future.  If you assume continued and accelerating rate of technological advancement, then this is indeed, a no-brainer, if I may use the term.</p>
<p>Just read &#8220;The Singluarity Is Near&#8221; by Ray Kurzweil.</p>
<p>Cheers,<br />
Chris</p>
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		<title>By: Bill Sanders</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-681405</link>
		<dc:creator>Bill Sanders</dc:creator>
		<pubDate>Tue, 30 Sep 2008 03:12:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-681405</guid>
		<description>Jeremiah, at first blush I couldn’t disagree more. But then maybe I’m reading this wrong. Are you actually saying that a machine is going to be able to learn enough to know who my friends are, whether they are friends, business associates, or potential employees/partners and whether they are in my inner circle, what information I want to share with them and how I want to connect with them? What is going to endow that machine with something that most people don’t have?</description>
		<content:encoded><![CDATA[<p>Jeremiah, at first blush I couldn’t disagree more. But then maybe I’m reading this wrong. Are you actually saying that a machine is going to be able to learn enough to know who my friends are, whether they are friends, business associates, or potential employees/partners and whether they are in my inner circle, what information I want to share with them and how I want to connect with them? What is going to endow that machine with something that most people don’t have?</p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-681388</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Tue, 30 Sep 2008 02:50:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-681388</guid>
		<description>Luis

There are systems like this that already look at your email behavior (like Xobni) that can already track at who your real contacts are based on behavior and history.

This trend is really inevitable.</description>
		<content:encoded><![CDATA[<p>Luis</p>
<p>There are systems like this that already look at your email behavior (like Xobni) that can already track at who your real contacts are based on behavior and history.</p>
<p>This trend is really inevitable.</p>
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		<title>By: Luis Carbajo</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-681205</link>
		<dc:creator>Luis Carbajo</dc:creator>
		<pubDate>Tue, 30 Sep 2008 00:12:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-681205</guid>
		<description>I agree with Nigel and I don&#039;t think this is going to happen. 

What you describe &quot;Intelligent websites (and their data) will be able to determine who our friends are from our behaviors, context, and preferences, without us verbally (or physically) having to indicate so.&quot;  even when technology will make it possible it will fail because it goes against human nature. 

Related to our personal lifes, humans will not let anyone to make decisions for them and will dislike this possibility even if it could be useful. We will prefer to make mistakes than to trust a machine or &#039;system&#039;. That&#039;s simply human.
 
Personally, I like web recommendations based on my browsing history or past behaviour on the web but not to the extend that the web will recommend me friends. To illustrate my point, there are cases when users don&#039;t mind the system using their info (amazon recommendations) but there are other cases when users are pretty vocal against it (remember gMail at launch). 

This post reminds me the article a couple of numbers ago in Business Week about IBM trying to model with numbers their consultants in such a way that &#039;the system&#039; could optimize their output. Really interesting article that drove a huge reaction from readers saying that they will not like to work for IBM....curious :-)</description>
		<content:encoded><![CDATA[<p>I agree with Nigel and I don&#8217;t think this is going to happen. </p>
<p>What you describe &#8220;Intelligent websites (and their data) will be able to determine who our friends are from our behaviors, context, and preferences, without us verbally (or physically) having to indicate so.&#8221;  even when technology will make it possible it will fail because it goes against human nature. </p>
<p>Related to our personal lifes, humans will not let anyone to make decisions for them and will dislike this possibility even if it could be useful. We will prefer to make mistakes than to trust a machine or &#8217;system&#8217;. That&#8217;s simply human.</p>
<p>Personally, I like web recommendations based on my browsing history or past behaviour on the web but not to the extend that the web will recommend me friends. To illustrate my point, there are cases when users don&#8217;t mind the system using their info (amazon recommendations) but there are other cases when users are pretty vocal against it (remember gMail at launch). </p>
<p>This post reminds me the article a couple of numbers ago in Business Week about IBM trying to model with numbers their consultants in such a way that &#8216;the system&#8217; could optimize their output. Really interesting article that drove a huge reaction from readers saying that they will not like to work for IBM&#8230;.curious <img src='http://www.web-strategist.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Don&#8217;t Guilt Me Into Being A Friend - WinExtra</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-680856</link>
		<dc:creator>Don&#8217;t Guilt Me Into Being A Friend - WinExtra</dc:creator>
		<pubDate>Mon, 29 Sep 2008 19:34:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-680856</guid>
		<description>[...] The first post was by Jeremiah Owyang where he suggests that at some point this whole cycle of friending will become obsolete because we have taught the web to be smart Thinking forward a few years, “friending people” whether in Facebook, Plaxo, or will no longer be an activity that we’ll have to do. Intelligent websites (and their data) will be able to determine who our friends are from our behaviors, context, and preferences, without us verbally (or physically) having to indicate so. [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] The first post was by Jeremiah Owyang where he suggests that at some point this whole cycle of friending will become obsolete because we have taught the web to be smart Thinking forward a few years, “friending people” whether in Facebook, Plaxo, or will no longer be an activity that we’ll have to do. Intelligent websites (and their data) will be able to determine who our friends are from our behaviors, context, and preferences, without us verbally (or physically) having to indicate so. [...]</p>
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		<title>By: Brian Olore</title>
		<link>http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/comment-page-1/#comment-680845</link>
		<dc:creator>Brian Olore</dc:creator>
		<pubDate>Mon, 29 Sep 2008 19:20:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2008/09/29/why-friending-will-be-an-obsolete/#comment-680845</guid>
		<description>This reminds me of the great video: Web 2.0 ... The Machine is Us/ing Us - http://www.youtube.com/watch?v=6gmP4nk0EOE</description>
		<content:encoded><![CDATA[<p>This reminds me of the great video: Web 2.0 &#8230; The Machine is Us/ing Us &#8211; <a href="http://www.youtube.com/watch?v=6gmP4nk0EOE" rel="nofollow">http://www.youtube.com/watch?v=6gmP4nk0EOE</a></p>
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