YouTube Videos Get Interactive: Choose Your Own Adventure

Click play on the above video, and wait till the end to see the interactive choices.

With the founder of YouTube Chad Hurley declaring that 13 hours of video are uploaded to YouTube every 60 seconds, it’s hard to the growth trends.

Although just a hyperlink on a flash player, YouTube trials this first Interactive Riddle which let’s users choose answers at the end. For interactive marketers, this can lead to new forms of interactions such as quizzes, exploratory product demos, choose your own adventure, virtual world tours, and increased brand engagement. It’ll be interesting to see how video bloggers start to adopt this interactive narrations, or how perhaps how in the future dynamic links can be inserted right on the video to those that may want to add their own responses to existing videos.

(link via Genieclo)