Another great implementation of these annotations (the technical name for this interactive feature) was done by Samsung in promotion of their Instinct handset (http://www.youtube.com/watch?v=HoOCiaxIZF4). The series is called “Follow Your Instinct” and it’s basically a choose your own adventure scenario. Quite an interesting and original use of this new functionality from YouTube. I definitely think there is a load of original content that could be created utilizing user interactivity in video such as this.

Being an art grad and seeing my FAVORITE painting of all time, of course I knew the answer.. Sadly the ‘prize’ is pretty disappointing, but still, the technology is quite innovative.

FYI – Whenever I’m in London I go to the National Gallery to stare at the Arnolfini Marriage for an afternoon…

This blog post inspired us (PerkettPR) to use the annotation feature to create out own “Choose Your Own Adventure” video for a new client campaign in support of Text to Land Line messaging.

YouTube only allows you to link to other existing YouTube videos which makes the call to action a little more tricky if you want to direct people to additional resources like a micro-site, but can you imagine the chaos that would ensue if you could just link to anywhere!

Here is a link to our video for those who are interested in checking it out: http://www.youtube.com/watch?v=n0baE_VMmcw

Thanks,
Jeff

There’s an example of an interactive video on Kx-ncp by Panasonic:
http://www.youtube.com/watch?v=hdN-0XRQ-Zg

byee