Video: I’m Running For President of the United States

Categories: Social Media, Video, Web Marketing, Web ToolsPosted on August 16th, 2008

Well not really.

My new friend Avi Bhatnagar showed me this clever viral video that combines personalization, as well as a social marketing impact. You can add your friends in the ’spread this’ page to spread it among your friends and family, you can create your own here. Quite honestly, the video effects (while are obvious upon a close inspection) are a pretty good, all things considered. I noticed in my recent research report on Social Network Marketing campaigns, that DiGiornio had a simliar type of personalized social campaign that let you prank calls on your friends with the “Ditcher” –expect to see personalized marketing, interactive marketing, to meld with social marketing.

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This entry was posted on Saturday, August 16th, 2008 at 5:19 am and is filed under Social Media, Video, Web Marketing, Web Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comments

Alec Maddux

Alec for presedent

jeremiah_owyang

Anton, it was my pleasure, thanks for having me!

Anton Chiang

Haha, Jeremiah it's great that you blogged about this, Avi will be even more famous now ;)

Thanks again for coming to Juniper to talk to us last week, it was very informative and a lot of fun!

jeremiah_owyang

Oh Brian, you're impossible to please ;)

brian

Ha, I was sure I was going to get RickRolled at any moment. No slider on the video is kind of a bummer.

jeremiah_owyang

Dan

Yup, many many email addys, and all opt-in. One interesting thing is that since you submitted up to 3, they can map our your social graph, using those relationships in future campaigns. "so and so liked this website, so you would too"

Neil Vineberg

Jeremiah, that is way too funny! I kinda love the production values too which makes it work.

Dan Z.

What's really terrific about this viral campaign is that they will capture 1,000's of email addresses. So, rather than just sharing videos, views, blogs and comments, they'll build an opt-in email list for future demand gen campaigns. Superb.