Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Crises Tracking on Twitter: The Benefits –and Dangers– of New Media

Yesterday morning, on a slow Sunday, I was witness to yet another disaster being reported from first hand sources on Twitter. This has reoccured for the small explosion at Times Square last year, Earthquake in China, Bombings in India, Fires in L.A., and now a propane factory exploding in Toronto.

When I tweeted that “BREAKING: @photojunkie citizen journalist has pics and video of Toronto explosion, BEFORE press story http://tinyurl.com/6rke9q” I was acting like an amplifier. Some reporters follow me and it quickly was swept into the LATimes blog, and I was contacted in email by a Canadian newspaper, who I sent to Photojunkie, a real source, as I was not.

Of course, this leads to some risks: 1) Sources may panic, and over or under state the situation. 2) Determining who is a credible source is a challenge, 3) Echos from the online network may over pump or mis state very important facts that could impact people’s safety. How did I know that Photojunkie wasn’t lying? I don’t. I did however first review his site, his history on Twitter, and saw his pictures and videos before pointing to them.

Key Takeaways

  • The new News Wire is now Twitter, the “Twire”?
  • News continues to break from first hand sources, in the past, the press would break the stories.
  • The jobs of the press are both easier and harder: They’ve improved access to sources in real time, but the level of noise has increased.
  • Press and Media must monitor Twitter: we’ve never seen information break as fast as this.
  • Press still have a very important role: vetting out what’s true and false to the best of their ability.
  • The community (myself included) must be mindful of what’s real and what’s not, over hyping or spreading false information could impact lives.
  • Emergency response teams and local municipalities should monitor the online chatter, just as they do emergency short wave channels.
  • Below are some shocking videos that were taken, warning, there is harsh language, and some of this is very frightening, imagine being woken up in the middle of the night, the cause unknown, I can imagine how scary this is.


    Toronto Explosion from photojunkie on Vimeo.
    Above Video from Photojunkie, you can hear the individual propane tanks explode. We later learned from the newspaper the star that “propane tanks dropping from the sky


    Above Video (Language, Scary): This YouTube Video (already seen 59,000 times) has some cursing, so be careful when playing at work. The reaction and shaky scene isn’t out of the next Cloverfield movie, but it has the same scary intensity of first person recordings. In the past, news teams would have to interview these witnesses, now we see for ourselves through their eyes. There’s no way a journalist could truly report the shockwave and people’s reaction, if pictures tell a thousand words, what do videos tell? (video found on Dave Fleet’s site)

    26 Comments so far

    1. Paul Acosta August 11th, 2008 3:56 am

      Jeremiah, you’re right about the noise. But it’s not only affecting the media but I’d say probably the society as a whole. How many news channels we have now? Just looking at a TV listing scares the soul out of me: News at 5, News at 6, News at 11… then on top of that you have CNN, CNBC, FOX, ABC… and as if it wasn’t enough, you have those that filter the news ONE MORE TIME before you go to bed like “Nightly News”. I’m glad to have my own little news channel composed of my network that like you filter those news for us and I don’t have to go and spend countless hours finding them by myself. Thanks again!

    2. […] they have on the people and organizations they shine a light on. Jeremiah Owyang has a new post out Tracking the Toronto Explosion on Twitter: Opportunities and Risk. I’ll close with a quote from his post: The community (myself included) must be mindful of […]

    3. Jay Moonah August 11th, 2008 4:54 am

      Being in Toronto (although far away from the blast) I heard about this initially on the radio, which I habitually have playing on Sunday morning while I sip coffee and read the paper — very old media! I found within a couple of minutes, I had the local 24 hour news station on my TV and my browser open to multiple tabs, including Twitter, a couple of local news sites, and a couple of local blogger sites including Photojunkie.

      What I thought was most interesting with this emerging story was that that NO single source had what could be called the “definitive” version of the story. Photojunkie and others had different angles of video and photos, as did the TV news. Radio had a live interview with the mayor, and details of transit and street closures. News websites had maps of the effected area and hotline numbers to call. All had some degree of speculation and ‘best availible’ information given their location and ability to learn more. Even today, as new pieces of the story are emerging, I find myself turning to multiple sources.

      What this really highlights for me is what has always been the case — no one source of information, be it traditional or social media, should be trusted as having THE story. The story exists a pieces of a puzzle. For those of us who want to view a more complete a picture from that puzzle, we must work to put the pieces together.

      Media literacy and critical thinking have been important skills for many years, and this is more true today than ever before.

      Great post Jeremiah, thanks!

    4. Kim Beasley August 11th, 2008 5:19 am

      I have noticed that I obtain my news updates from Twitter quicker than I do from regular news outlets. One has to be careful that the news is correct before forwarding to others so I do agree that you have to have reliable sources.

      When I hear about a news alert, I always wait until I get a tweet from my reliable sources before forwarding on to my followers.

      Thanks for writing this post because it is very timely.

      Kim Beasley
      http://KimBeasley.com
      http://ProMembershipServices.com

    5. Bryan Person, LiveWorld August 11th, 2008 6:05 am

      I regularly get “breaking news” now on Twitter before traditional media outlets. The news of Heath Ledger’s death, comes to mind. I saw a handful of Tweets about it that were a good 5-10 minutes ahead of Google News and CNN.

      Kim is also right on when she notes that just because news is out there, it’s not necessarily true. On Twitter, we (meaning those of us who aren’t journalists) don’t have the same inherent responsibility — or pressures — that journalists do to confirm the veracity of a news item before reporting it. Still, I like Kim’s approach of trying to get confirmation of the truth before spreading the story on to her followers.

    6. jeremiah_owyang August 11th, 2008 6:16 am

      Bryan

      We have to ask though, is faster really ‘better’? I’d suggest that reporters and press can offer better quality of communication than some first-hand witnesses, that is afterall their training and job.

    7. Bryan Person, LiveWorld August 11th, 2008 6:46 am

      Jeremiah: I generally agree with you — and that’s part of what I was trying to imply in the second part of my comment about Kim’s remarks.

      It’s journalists’ paid *job* to get the story right. Of course, they’re fighting the double pressure of getting the story right and publishing it as quickly as possible. And as you know, it’s often the second challenge that can compromise the first.

    8. […] to find out more and be educated by the citizen journalists on Twitter, YouTube and Flickr. Jeremiah Owyang comments on the risks of citizen journalism. Bookmark to: Posted by mobile Filed in […]

    9. Trisha Jackson August 11th, 2008 8:15 am

      Great topic of discussion. I fell into a situation that could have been bad last week. I saw, on Twitter, a local TV station report that a robbery had occurred in a branch of a bank my friend oversees. I immediately called her and she said that there was no robbery. The address given was actually to a retail store in the same plaza but the situation was not what it seemed.

      I relied on the media as a credible source to the story when, in fact, they had it wrong to begin with. I’m glad I didn’t re-tweet to start commotion.

    10. Stephen Kastner August 11th, 2008 8:18 am

      Consider the electronic community the same as any other social community where gossip, fact and fiction flow from point to point, with each person responsible for verifying the source and making the decision of whether or not to pass along the-tales-as-told. Sometimes we add in a little spin, or hearsay, sometimes we squash the rumor with repudiation… sometimes we ignore the truth. we are recreating our “selves” in the virtual electronic global community.

    11. Rodney Rumford August 11th, 2008 8:21 am

      Great Post. The emergence of TWIRE as a source for potential breaking news is very real. I recently tweeted the southern California earthquake 20 seconds after it happened.

      Twitter has Velocity not accuracy. Reporters need to verify what is news and what is speculation/personal opinion.

      The lines are getting blurred for how people learn about breaking news.

    12. Social Media Now | Social Media Club August 11th, 2008 8:30 am

      […] Owyang posted his thoughts on the tracking of the propane explosions in Toronto as news spread from Twitter to the print […]

    13. fermata August 11th, 2008 1:38 pm

      no mention of Russia/Georgia conflict here. That was the only real “crisis” this weekend. Do people in warring regions have internet access? No twitter, no love?

    14. jeremiah_owyang August 11th, 2008 2:24 pm

      fermata

      A dang good point. I saw online twitter discussions about the news, but no first hand tweets. And if they were, would they be in English?

    15. Eric Rice August 11th, 2008 11:21 pm

      Do we HAVE to be so arrogant about declaring everything posted to Twitter 2.4 milliseconds BEFORE anything?

      Let’s just assume it’s totally normal at this point, that some pockets of the internet and various web software will be able to help people on the ground broadcast front-line reports. Post it, and move on to the situation and help everyone stop marveling over the tools.

      Besides, we’re probably waiting for CNN to land anyway, so our heroism using TWITTER (or any New Shiny) will be fleeting.

    16. jeremiah_owyang August 12th, 2008 1:22 am

      …but then Eric what will we have to talk about? ;)

      Seriously, point taken, but this isn’t shiny to me, I’ve been using it heavily for over 1.5 years.

    17. Neville Hobson August 12th, 2008 2:07 am

      Great post, Jeremiah, especially Key Takeaways. Lot of food for thought.

      Interesting points re getting news on Twitter first, especially Bryan’s comment (#5). I see that, too. What’s interesting to me, though, is who is breaking the news on Twitter. I see that mostly from reporters and other mainstream media folk who use Twitter.

      So breaking news is still mostly the media doing it but via this new ‘Twire.’

    18. jeremiah_owyang August 12th, 2008 2:10 am

      Thanks Neville. I see first person folks breaking news, savvy press folks will have a keyword setup for different terms like ‘breaking, explosion, earthquake, arrest’ etc.

    19. […] celle des médias traditionnels. Cet épisode, relaté par Threeminds qui fait référence à Jeremiah Owyang, fait dire à celui-ci que le nouveau fil de presse est Twitter, qu’il nomme à juste titre, le […]

    20. […] blog “Web Strategy by Jeremiah” does an interesting, multi-media analysis of the role of…. In the post, titled “Crises Tracking on Twitter: The Benefits -and Dangers- of New […]

    21. Julia August 12th, 2008 2:19 pm

      Misinformation is dangerous, but officials and the media do it all the time - mostly deliberately.

      This link is to an INFORMATION EXCHANGE community for those concerned about potential FUTURE dangers related to this incident (whether accidental or deliberate - as none of us yet know). There is information here that, though in the media, most people are not aware of, and we encourage you to share whatever you know, so that we can all be as informed as possible.

      Please consider participating - each one of us DOES HAVE the potential to make a difference!

      http://www.facebook.com/group.php?gid=23478054063
      OR
      http://www.new.facebook.com/group.php?gid=23478054063&ref=mf

    22. The Day’s Delicious | Patchchord.com August 14th, 2008 8:24 pm

      […] Crises Tracking on Twitter: The Benefits –and Dangers– of New Media: Jeremiah Owyang put out another great post on Twitter this week, this time on crisis […]

    23. Jack Johnson August 15th, 2008 12:30 pm

      Twitter, as any disruptive technology (or service) that comes up, has its benefits and dangers, as you very well mention.

      As this article mentiones, history tends to repeat itself. And as it happened with Friendster, Twitter’s fate is doomed. I don’t completely agree with that, but it does bring some interesting points. Is there a sustainable first-to-market advantage with this types of services?

    24. […] York Times, Twitter is yet another opportunity to source stories, and potentially find out about breaking news or emergencies. Not only is this key for determining what’s being said by customers, prospects, and […]

    25. Disasters via Twitter : Global Dashboard August 19th, 2008 2:31 am

      […] Some ideas to contemplate: […]

    26. Tegan Ellis October 2nd, 2008 6:14 pm

      I read the title of your article and paused for a moment. I’d never really thought about social media being used this way, but you are completely correct. This fast paced, high tech resources are keeping us up to date on the latest crisis and breaking news, no matter how far away. This opens up a whole new avenue for people to really follow what’s happening in the world. However, I agree that some do not know how to decipher between what’s real and what’s not. It is important to look closely at the information you look across to make sure it’s a credible source and someone isn’t just misleading you, crying wolf in a world already full of chaos and crisis. I really liked this article, keep them coming!

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