Slideshare: Universal Mccann International Social Media Research

Categories: Global Web, Social Media, Web IndustryPosted on August 2nd, 2008

Universal Mccann International Social Media Research Wave 3

view presentation (tags: socialmedia research social media)

It’s difficult to see the detailed text of this sldieshare, so I recommend clicking to the main site, then clicking the small button that says “Full” which will take you to the full screen view. Update: Thanks to Benedict’s comment, this report is now in PDF.

I stumbled onto this large slide deck of global social media stats called the Universal Mccann International Social Media Research Wave 3. They break down usage of many different types of behaviors from creating to consuming blogs, rss, social networks, online videos, and uploading images. They provide a global viewpoint that you don’t see very often. While I don’t know their methodology to obtain these stats (they say they’ve a base of 17,000 panelists), it’s clear they are seeing growth in participation.

I found this link from future colleague Nate Elliott on his twitter stream, also read this blog. I noticed one small error in the 80+ deck slide, they spelled one blogger as “Michael Harrington” rather than “Arrington”

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This entry was posted on Saturday, August 2nd, 2008 at 6:23 am and is filed under Global Web, Social Media, Web Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

I guess, someone just converted this pdf document of the report: http://www.universalmccann.com/Assets/wave_3_20080403093750.pdf (it’s also on archive.org: http://www.archive.org/details/UniversalMccannWave3PowerToThePeople) But it’s a great study and the numbers are very intereting because of their global reach.

Posted by Benedikt on August 2nd, 2008 at 6:33 am

Benedikt thanks that’s helpful, I’ve updated the post, so my email subscribers will see.

Posted by jeremiah_owyang on August 2nd, 2008 at 6:43 am

fyi…you can also download the pdf directly from their site…
http://www.universalmccann.com/Assets/UM%20Wave%203%20Final_20080505110444.pdf

Posted by Dan P on August 2nd, 2008 at 1:44 pm

[...] Gefunden bei Jeremiah Owyang [...]

Posted by Power to the People « Umlaut on August 3rd, 2008 at 11:32 am

Interesting stats gathered by McCann. Agency guys would definitly be pitching using these figures, but is that really smart doing so? Would be great to have an overview on worldwide case studies and use case of social media.

Posted by Romain on August 4th, 2008 at 5:19 am

[...] International Social Media Research by Universal McCann You need stats on social media all around the world? Read the 80 slides provided by Universal McCann. Quite amazing how they generate data. (tags: socialmedia stats universalmccann) [...]

Posted by links for 2008-08-04 [delicious.com] - Fast.Fwd.Innov@tion on August 4th, 2008 at 5:26 am

This IS a great presentation. What’s most interesting are the international statistics showing the usage in various social networks relative to the U.S. I’ve been using data from this in a number of presentations. And when I went down to Latin America to do some training for our IBM teams down there, they were really surprised at how high their own countries scored relative to the US. There’s an impression that the US is more advanced in all these areas than other countries, but this presentation is really helpful in pointing out the counter.