Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Slideshare: Universal Mccann International Social Media Research

August 02nd, 2008 | Category: Global Web, Web Industry, Social Media

Universal Mccann International Social Media Research Wave 3

It’s difficult to see the detailed text of this sldieshare, so I recommend clicking to the main site, then clicking the small button that says “Full” which will take you to the full screen view. Update: Thanks to Benedict’s comment, this report is now in PDF.

I stumbled onto this large slide deck of global social media stats called the Universal Mccann International Social Media Research Wave 3. They break down usage of many different types of behaviors from creating to consuming blogs, rss, social networks, online videos, and uploading images. They provide a global viewpoint that you don’t see very often. While I don’t know their methodology to obtain these stats (they say they’ve a base of 17,000 panelists), it’s clear they are seeing growth in participation.

I found this link from future colleague Nate Elliott on his twitter stream, also read this blog. I noticed one small error in the 80+ deck slide, they spelled one blogger as “Michael Harrington” rather than “Arrington”

9 Comments so far

  1. Benedikt August 2nd, 2008 6:33 am

    I guess, someone just converted this pdf document of the report: http://www.universalmccann.com/Assets/wave_3_20080403093750.pdf (it’s also on archive.org: http://www.archive.org/details/UniversalMccannWave3PowerToThePeople) But it’s a great study and the numbers are very intereting because of their global reach.

  2. jeremiah_owyang August 2nd, 2008 6:43 am

    Benedikt thanks that’s helpful, I’ve updated the post, so my email subscribers will see.

  3. Dan P August 2nd, 2008 1:44 pm

    fyi…you can also download the pdf directly from their site…
    http://www.universalmccann.com/Assets/UM%20Wave%203%20Final_20080505110444.pdf

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  5. Romain August 4th, 2008 5:19 am

    Interesting stats gathered by McCann. Agency guys would definitly be pitching using these figures, but is that really smart doing so? Would be great to have an overview on worldwide case studies and use case of social media.

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  7. adam christensen August 4th, 2008 4:20 pm

    This IS a great presentation. What’s most interesting are the international statistics showing the usage in various social networks relative to the U.S. I’ve been using data from this in a number of presentations. And when I went down to Latin America to do some training for our IBM teams down there, they were really surprised at how high their own countries scored relative to the US. There’s an impression that the US is more advanced in all these areas than other countries, but this presentation is really helpful in pointing out the counter.

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