Comments on: Why Some Don’t Need to Join the Conversation http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Sat, 20 Mar 2010 03:33:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: » Top 40 + 200 Blog Posts on Social Media Spotlight Ideas http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-1138484 » Top 40 + 200 Blog Posts on Social Media Spotlight Ideas Mon, 09 Nov 2009 22:20:29 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-1138484 [...] Why Some Don’t Need to Join the Conversation – Web Strategy by Jeremiah – Jul ‘08 [...]

[...] Why Some Don’t Need to Join the Conversation – Web Strategy by Jeremiah – Jul ‘08 [...]

]]> By: Contradictions « Latinlily’s Weblog http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-736516 Contradictions « Latinlily’s Weblog Fri, 14 Nov 2008 09:11:30 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-736516 [...] society who use the internet and other various gadgets, not because they want to, but because they have to. The knowledge in advance technology keeps upgrading and we as a society accept it because, we [...]

[...] society who use the internet and other various gadgets, not because they want to, but because they have to. The knowledge in advance technology keeps upgrading and we as a society accept it because, we [...]

]]> By: Judson Collier » Cookies, etc. http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-704418 Judson Collier » Cookies, etc. Sat, 18 Oct 2008 21:55:19 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-704418 [...] and how they are (semi) “Joining the Conversation” (See Brian Oberkirch, Alex Hillman and Jeremy Owyang for some good [...]

[...] and how they are (semi) “Joining the Conversation” (See Brian Oberkirch, Alex Hillman and Jeremy Owyang for some good [...]

]]> By: Webinar: Managing Online Conversations | BlogWell http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-645534 Webinar: Managing Online Conversations | BlogWell Sat, 06 Sep 2008 18:09:48 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-645534 [...] Note: There’s an interesting and related post over at Jeremy Owyang’s blog you should take a look at: Why some don’t need to join the conversation [...]

[...] Note: There’s an interesting and related post over at Jeremy Owyang’s blog you should take a look at: Why some don’t need to join the conversation [...]

]]> By: זהירות הייפ - TheMarker Cafe http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-581470 זהירות הייפ - TheMarker Cafe Fri, 25 Jul 2008 13:12:57 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-581470 [...] הבלוטים בתחום השיווק 2.0 היה הראשון עם פוסט תחת הכותרת שיווק שיחתי לא מתאים לכולם, אחריו התר גרין מביזנס וויק ובריאן אוברקיש גם הוא [...]

[...] הבלוטים בתחום השיווק 2.0 היה הראשון עם פוסט תחת הכותרת שיווק שיחתי לא מתאים לכולם, אחריו התר גרין מביזנס וויק ובריאן אוברקיש גם הוא [...]

]]> By: Nicky http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-574148 Nicky Mon, 21 Jul 2008 00:14:58 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-574148 Jeremiah, I disagree When it comes to marketers, most do need to join in the conversation - and quickly. Even if few people are creating written content, consumers are talking about companies, about brands, about how they feel about those brands. They are influencing peers and friends in forums, via video, on blogs, on social sites and more. Marketers need to be listening and participating with two-way conversation. A focus group is not a conversation. it's a controlled situation whereby controlled questions are asked and predictable answers are received in response. I think Social Media has presented great opportunities for Marketers to listen to what their consumers (and protential consumers) are saying about them and to them. Users are ignoring the corporate speak and the PR, as well as the advertising and if companies don't join in and play, relying on the strength of their brand etc, they may find themselves becoming irrelevant. Jeremiah, I disagree
When it comes to marketers, most do need to join in the conversation – and quickly. Even if few people are creating written content, consumers are talking about companies, about brands, about how they feel about those brands. They are influencing peers and friends in forums, via video, on blogs, on social sites and more. Marketers need to be listening and participating with two-way conversation. A focus group is not a conversation. it’s a controlled situation whereby controlled questions are asked and predictable answers are received in response. I think Social Media has presented great opportunities for Marketers to listen to what their consumers (and protential consumers) are saying about them and to them.

Users are ignoring the corporate speak and the PR, as well as the advertising and if companies don’t join in and play, relying on the strength of their brand etc, they may find themselves becoming irrelevant.

]]> By: Blinkit - הבלוג של בלינק » ארכיון הבלוג » די עם conversation marketing ועוד מסקנות משבוע דיגיטאלי עמוס. http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-569503 Blinkit - הבלוג של בלינק » ארכיון הבלוג » די עם conversation marketing ועוד מסקנות משבוע דיגיטאלי עמוס. Thu, 17 Jul 2008 16:17:50 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-569503 [...] הבלוטים בתחום השיווק 2.0 היה הראשון עם פוסט תחת הכותרת שיווק שיחתי לא מתאים לכולם, אחריו התר גרין מביזנס וויק ובריאן אוברקיש גם הוא [...]

[...] הבלוטים בתחום השיווק 2.0 היה הראשון עם פוסט תחת הכותרת שיווק שיחתי לא מתאים לכולם, אחריו התר גרין מביזנס וויק ובריאן אוברקיש גם הוא [...]

]]> By: l’hebdomadaire WebMarketing // 12 juillet 2008 | Le blog de Roland Crepeau http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-561215 l’hebdomadaire WebMarketing // 12 juillet 2008 | Le blog de Roland Crepeau Sat, 12 Jul 2008 08:43:48 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-561215 [...] certains n’ont pas besoin de rejoindre la conversation ? (EN) Lire l’article Article de Jeremiah Owyang sur la majorité des internautes qui ne participent pas à la « [...]

[...] certains n’ont pas besoin de rejoindre la conversation ? (EN) Lire l’article Article de Jeremiah Owyang sur la majorité des internautes qui ne participent pas à la « [...]

]]> By: Dirk Singer http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-559698 Dirk Singer Fri, 11 Jul 2008 07:20:59 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-559698 Hi Jeremiah, A great post - I use a different turn of phrase. To get credibility you have to enable and host the conversation. So give users and consumers something valuable, without intruding on their space and engaging in the hard sell. You have to join the conversation? Most consumers don't really want to 'talk' to a brand while on Facebook et al (they might though when giving product feedback). Sadly a lot of brands and agencies still plough ahead with widgetery regardless. Hi Jeremiah,

A great post – I use a different turn of phrase. To get credibility you have to enable and host the conversation. So give users and consumers something valuable, without intruding on their space and engaging in the hard sell.

You have to join the conversation? Most consumers don’t really want to ‘talk’ to a brand while on Facebook et al (they might though when giving product feedback).

Sadly a lot of brands and agencies still plough ahead with widgetery regardless.

]]> By: Kim Mahan http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-559359 Kim Mahan Fri, 11 Jul 2008 03:29:03 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-559359 It isn't so much "participating" in the conversation as it is that companies should be LISTENING to them. I just got home from watching a consumer focus group. Think about the wealth of ideas we gain, as marketers, by just stopping to listen to what REAL PEOPLE are saying about our products and services. And we do this, by spending money to gather our "target audience" in a room with a mirrored window and video camera so that we can tune in to what our customers want from us. (very controlled, and NOT lifelike setting) Yet our customers, *very rapidly*, are having those same conversations in public forums where we can listen and learn. Missed opportunity if we don't, IMHO. It isn’t so much “participating” in the conversation as it is that companies should be LISTENING to them.

I just got home from watching a consumer focus group. Think about the wealth of ideas we gain, as marketers, by just stopping to listen to what REAL PEOPLE are saying about our products and services. And we do this, by spending money to gather our “target audience” in a room with a mirrored window and video camera so that we can tune in to what our customers want from us. (very controlled, and NOT lifelike setting)

Yet our customers, *very rapidly*, are having those same conversations in public forums where we can listen and learn. Missed opportunity if we don’t, IMHO.

]]> By: Eric Rice http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-558837 Eric Rice Thu, 10 Jul 2008 22:10:18 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-558837 A cousin to this is the opinion. I'm finding I'm going back to more traditional media from time to time when I can't handle the blog trend of having to put .02 in. Either report the news or write op-ed. Otherwise, I'll just grab a paper. (And enough with the 'Why X will Fail' posts, heh) Great points all around. A cousin to this is the opinion. I’m finding I’m going back to more traditional media from time to time when I can’t handle the blog trend of having to put .02 in. Either report the news or write op-ed. Otherwise, I’ll just grab a paper.

(And enough with the ‘Why X will Fail’ posts, heh)

Great points all around.

]]> By: Bob Duffy http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-558810 Bob Duffy Thu, 10 Jul 2008 21:52:57 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-558810 I agree in part. I think you are mixing the value of social media as a medium vs the value as a tool. As a medium you have it right, only a small percentage even among active groups participate in the conversation. Also the largest beneft of the conversation is to those who are consuming it compared to those participating. Where I differ is with marketers who are trying to adopt social media practices. I don't believe an organization voting Diggs or rating content is a effective brand strategy. I believe you should participate and be responsive to the conversation to truly embrace social media. I agree in part. I think you are mixing the value of social media as a medium vs the value as a tool. As a medium you have it right, only a small percentage even among active groups participate in the conversation. Also the largest beneft of the conversation is to those who are consuming it compared to those participating.

Where I differ is with marketers who are trying to adopt social media practices. I don’t believe an organization voting Diggs or rating content is a effective brand strategy. I believe you should participate and be responsive to the conversation to truly embrace social media.

]]> By: Paul Grant http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-558783 Paul Grant Thu, 10 Jul 2008 21:34:12 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-558783 Hilarious. Call it universal co-naturality or something, but I spent some of today writing a draft article "Joining in on the social media conversation". And I hadn't even made my daily visit here until just now... think I'm starting to get that PSS feed (psychic syndication). Anyway, good points as always. Worth some thought. Hilarious. Call it universal co-naturality or something, but I spent some of today writing a draft article “Joining in on the social media conversation”. And I hadn’t even made my daily visit here until just now… think I’m starting to get that PSS feed (psychic syndication).

Anyway, good points as always. Worth some thought.

]]> By: Andrew http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-558780 Andrew Thu, 10 Jul 2008 21:30:34 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-558780 Let's not forget that a lot of what motivates people to "join the conversation" in the first place is self-promotion. Each person who has commented thus far has included a link to their own website or posted links within their comments in the hopes drawing us away from here. How is "hey, I wrote about this on my own blog come check it out at..." joining the conversation? Imagine how this would come across in an actual face to face communication: "Hey Jeremiah I like what you said, but let me steal your audience for a second..." Let’s not forget that a lot of what motivates people to “join the conversation” in the first place is self-promotion. Each person who has commented thus far has included a link to their own website or posted links within their comments in the hopes drawing us away from here. How is “hey, I wrote about this on my own blog come check it out at…” joining the conversation? Imagine how this would come across in an actual face to face communication: “Hey Jeremiah I like what you said, but let me steal your audience for a second…”

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-558757 jeremiah_owyang Thu, 10 Jul 2008 21:11:58 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-558757 Jen I'm not criticizing corporations that are using social media. Read the post carefully, it's about using the right verb (like talking) for the right community. If you're out of a job because a company is not using social media, that's a very different blog post ;) Jen

I’m not criticizing corporations that are using social media. Read the post carefully, it’s about using the right verb (like talking) for the right community.

If you’re out of a job because a company is not using social media, that’s a very different blog post ;)

]]> By: Jen Harris http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-558725 Jen Harris Thu, 10 Jul 2008 20:53:25 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-558725 Tweeted this too @jowyang 2 us joining the conversation is "so 2006"-but most corps are just now figuring it out.We have to guide & not criticize............ @jowyang not criticize those just now getting it. if we talk over their heads, they will shut the door & then we are out of jobs-not cool. Tweeted this too
@jowyang 2 us joining the conversation is “so 2006″-but most corps are just now figuring it out.We have to guide & not criticize………… @jowyang not criticize those just now getting it. if we talk over their heads, they will shut the door & then we are out of jobs-not cool.

]]> By: social media - metrics to know and metrics to skip - FAQ #1 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-558710 social media - metrics to know and metrics to skip - FAQ #1 Thu, 10 Jul 2008 20:42:16 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-558710 [...] Why some don’t need to join the conversation [...]

[...] Why some don’t need to join the conversation [...]

]]> By: Conversational Snake Oil? at stopmebeforeiblogagain http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-558610 Conversational Snake Oil? at stopmebeforeiblogagain Thu, 10 Jul 2008 19:48:46 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-558610 [...] been some discussion about marketing and ‘the Conversation’ in the making [...]

[...] been some discussion about marketing and ‘the Conversation’ in the making [...]

]]> By: FaVRM http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-558579 FaVRM Thu, 10 Jul 2008 19:19:49 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-558579 Check out out summize for responses please. Check out out summize for responses please.

]]> By: ian http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/comment-page-1/#comment-558576 ian Thu, 10 Jul 2008 19:16:20 +0000 http://www.web-strategist.com/blog/2008/07/10/why-you-sometimes-dont-need-to-join-the-conversation/#comment-558576 I think you're way, way oversimplifying 'conversation' in the context of online marketing. Of course, I'm biased. 'Conversation', to me, is any two-way interaction. When I originally started using the phrase in 2000 or so, I thought of using analytics to observe how folks interact with your site and adjusting accordingly. Since then, every two-bit blogger on the planet who needed a catchphrase added 'conversation' and called it a day. The internet is completely unique in that ANY interaction can be two-way, inasmuch as site owners can observe how folks respond to their message. THAT's why it's a conversation. I think you’re way, way oversimplifying ‘conversation’ in the context of online marketing.

Of course, I’m biased.

‘Conversation’, to me, is any two-way interaction. When I originally started using the phrase in 2000 or so, I thought of using analytics to observe how folks interact with your site and adjusting accordingly.

Since then, every two-bit blogger on the planet who needed a catchphrase added ‘conversation’ and called it a day.

The internet is completely unique in that ANY interaction can be two-way, inasmuch as site owners can observe how folks respond to their message.

THAT’s why it’s a conversation.

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