Ongoing List of Social Media Strategies from Enterprise Corporations

Ongoing List of Social Media Strategies
A social media strategy is a long term plan utilizing all of the resources at hand using two way social tools. In the early days of 2005-2007, developing sophisticated strategies were limited to just a handful of tools such as blogs, forums, and online video. Now with so many resources being available from Twitter, Upcoming, Facebook, Widgets, and more, the opportunities –and level of coordination will vary. This post will be an ongoing list of enterprise size companies (over 1000 employees) that share their social media strategies, plans, online –hopefully in slideshare, as it’s easier to communicate.

I expect contention
What’s interesting is how the language of corporate folks describing these tools is often very different than the language purists use. I expect some contention from this, and this will make for healthy discussion below. I too understand the need to meet business needs, but at the same the needs of customers, do leave your opinions below, or on the blogs or slideshares.

Why would a brand publish their social media strategy?
Well, for a few reasons. These programs are designed to reach customers, partners, and colleagues in an open and transparent way, why not share with them in public? Secondly, by showing these companies are sophisticated in their approach, they demonstrate thought leadership. Lastly, by opening up for a public dialog, there’s so much to learn, gain, and grow from the larger community.

Requirements for this list

If you want to share (this could potentially be useful for Forrester reports) please leave a comment. Your blog post, slideshare, video or podcast should explain what your enterprise company is doing in the social media realm, thinking both long term, and considering the many resources and tools available to you.


Sun Microsystems: Social Media is for Everyone
Lou Ordorica and Linsa Skyrocki
June 2008

Access the slideshare directly, use full screen mode

While I enjoy the holsitic view of the multi-departmental opportunities, it’s important to note that social media is not for everyone, as if you look at our technographic data, you’ll find inactive in nearly every demographic cut. I’m pretty sure they are suggesting that it’s for each department, so if that’s the case, then the statement is correct.


Cisco: Building a Community with Social Media and Web 2.0
LaSandra Brill, Manager, SP Web and Social Media
July 2008
Access the slideshare directly, use full screen mode

I reviewed and provided feedback to LaSandra to this prior version, I enjoyed her lessons learned.


Social Media at IBM – Beyond Blogging
View SlideShare presentation or Upload your own. (tags: e20 e2)

IBM’s Adam Christensen shares this slide deck of IBM’s approach on social media. I’ll be meeting with him to discuss it in early Oct 2008.


Intel: Intel Forming “The Insiders” Social Media Advisory Team
Ken Kaplan, Broadcast and New Media Manager, Global Communications Group at Intel Corporation
June 2008

In this blog post, Intel calls for a board of advisors to reach and assist to them for their social media efforts. If you’re not aware, Intel is already doing a lot in this space, much with success. I give them a tremendous amount of credit for taking risks, quickly learning, and then making iterative changes.



EMC: Applying Personal Social Media Techniques to Corporate EMC

Dan Schwabel, Social Media Specialist at EMC Corporation
June 2008
In this post, Dan Schwabel shares the many different tools that are used at EMC and how they related to the overall change in personal and corporate branding. He examines events, CEO activity, and the many different social technologies used in their approach.



SAS: Online communities for SAS users and SAS professionals

Alison Bolen, sascom magazine’s Editor-in-Chief
July 2008
In this post, Alison lists out the many ways that customers can communicate with each other.


Your Company
Leave a comment below with URL and description.


Related Posts:

  • See this list of full time Social Media Strategists and Online Community Managers at enterprise companies
  • Applying a Social Computing strategy to your entire product lifecycle