It seems odd, but yes, there’s a unique need for marketing executives that must know traditional marketing strategy, but also the social media space. Perhaps not in the Fortune 5000 ranks, but for the many social media companies that are appearing (only a handful are thriving) this specialized skill set is critical.
Good friend Jennifer Jones interviews Matt Raggio, an executive recruiter who finds Marketing Executives for Social Media companies. I met Matt recently (I was the analyst he mentioned) and captured my findings. Earlier this week, I learned from another recruiter focused on this same market, who shared some of the challenges he’s had.
If you haven’t done so already, subscribe to Marketing Voices, a podcast focused on Marketing+Social Media. The content is tight, succinct, and high value and hosted by former colleague, Jennifer Jones, who teaches me something new about VCs, PR, and Marketing every time I chat on the phone with her.