I’m rewarding two readers with a complimentary VIP pass to the Internet Strategy Forum Summit conference on July 17th at the Governor Hotel in downtown Portland.
If you’re passionate about making your corporate website the best it can be, and want to connect with others who are leading the charge at their companies, then you’ve already marked a place on your Calendar for the Internet Strategy Forum Summit in July 17th in Portland.
Speakers include
¢ Geoffrey Ramsey, Co-founder & CEO, eMarketer
¢ Charlene Li, VP & Principal Analyst, Forrester Research (I can’t wait to meet her someday!)
¢ Chris Shimojima, VP, Global Digital Commerce, Nike
¢ David Placier, VP, Consumer Insights, Disney Online
¢ Nancy Bhagat, VP of Sales and Marketing Group, Intel
¢ Daniel Stickel, new CEO, WebTrends (formerly with Google)
¢ Shane O’Neill, Chief Technology Officer, Fandango
¢ Mike Moran, Distinguished Engineer, IBM, author (highest-rated speaker at 2007 Summit)
I attended last year, and was impressed to see all the corporate web leaders (web strategists) attending. Steve Gehlen for the Internet Strategy Forum, who founded ISF, has done a great service to our industry, in fact, he and I worked together to form the Silicon Valley chapter a few years ago.
We both realize that many of the readers of this Web Strategy Blog would love to attend the ISF conference, so we’re giving away two free tickets.
Last time, I gave away tickets for Graphing Social Patterns (John Bell, a winner rated it 4/5 stars) by running a contest, it worked pretty well, and I’d like to do this again./ The winners will be announced in new blog post and this post will be updated (so bookmark it).
I will be selected two winners who answer the following question:
1) Question: What is the future of Corporate Websites in 5 years?
I’ll be looking for out-of-the-box thinking, plausibility, and ability to logically connect the dots why and how your 5 year prediction will happen.2) Write it clearly and succinctly, points assigned for brevity.
Effective strategists are excellent communicators.3) What percentage will you attend the conference?
I want to give these tickets to someone who’ll really use it, I encourage you to answer this even if you don’t plan to attend, have fun with it!
Thanks for reading, I’m grateful to get enough traction now to reward readers with conference tickets, books, and the ability to network. Have fun with this, and strut your stuff strategists!
Update June 28: I’d like to thank Christopher Smith and Kristie Conner for their excellent responses (scroll down) to their vision of the future of the corporate website. While everyone provided excellent answers, I enjoyed hearing the focus on people from Chris (sites become social) and Kristie’s notion on ‘fluity’ of the future of the corporate website –it’ll spread both off domain and aggregate social content. Thanks all for playing.
Hopefully, there will be a few missing items among the many improvements. I think we are headed for a huge shift as we cope with changing economics, gas prices, and cost cutting. The corporation sites that were created only because their competitors had one will be gone or reformed. Social Networking will give sites a new focus, that will welcome comparison, ratings, questions, responsiveness between customers, technicians and corporate experts / answer givers. Sites will include ways to learn about the corporation from clear information about services offered, benefits, and improvements. The marketing-speak Mission statements will be gone. Who ever understood that mumbo jumbo anyway? Corporate sites will no longer look like they were converted from printed brochures and searching a site will be quick and results oriented. Less words, more meaning!
Corporations will have learned that virtual employees work with corporate goals not undermine them. Internal corporate sites will stop being neglected and will become a destination for employees and team members to Do Great Work, innovate, get connected, learn more, flex their volunteer spirit, recognize good deeds, share best practices, upgrade skills and encourage collaborate with other virtual team members and teams. Employees will avoid isolation by connecting and will enjoy more meaningful, better supported virtual work than every before. And while we are fixing the sites with better content, navigation and social awareness, we will finally pay attention to bumping up the requirements for publishing, archiving, presenting knowledge and responsible writing. Less is more, but for quality¦. More is More.
I™d love to go to the Internet Strategy Forum Summit in Portland, I™ve never gone, it would be amazing. [97% certain to go!]