Build Your Network Before You Need Them
Several of my former colleagues, friends, or family are on the job prowl. I’m always happy to help others, as many have helped me. A few however, want to join the conversation, they immediately started blogs, twitter, and the like as they’ve heard of the tremendous buzz and reach these tools can provide with persistence.
Unfortunately, networking doesn’t work this way, relationships take time, getting to know folks requires patience, and people are generally cautious –if not fearful– of Johnny come lately that is asking, rather than giving. Some people change their status message on their linkedin profile, saying they are now looking for jobs, and I question if it’s too late.
Here’s a few things I’ve learned, and hope you intake, invest, and pass on:
1) You’re always looking for the next opportunity, simply shutting down what else is in the market is fool hearted. It doesn’t mean you need to jump ship before 1 month, or 1 year, but it means you should be talking to recruiters, companies, and hiring managers to see what next skills are needed now, and in the future. This will actually help your current employer, as you continue to skill up, take on new projects, as they invest in you. Remember, even if you work for someone else, you are a company of one.
2) Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take –not to give. Therefore, be part of the party/conversation/network before you need anything from anyone. Start now, and continue to build relationships by giving now: share knowledge, help others, and become a trusted node and connector, not just an outlying ‘dot’ of a comet that swings in every 4 years or so.
So there you go friends, two nuggets, add your suggestions below, good luck!
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Jeremiah - this is very true, a related point is never to burn your bridges when you move, you never know when someone in your ‘new’ network knows someone in your ‘old’ network and will ask for an opinion / reference.
I also think this corresponds to how people approach “Web 2.0″ in general. Many people and companies focus so much on promoting their content / blog / community site they neglect to contribute and get invovled in other, related communities. To be successful you need to be involved consistently and genuinely, not just drop in when it suits you (as per your comet comment!)
I totally agree. Building a network takes a lot of time. Best thing you can do if you waited too late is invest some of your newly found free-time in helping others. It won’t get you a job this time but the relationships could be quite helpful next time (average person stays at company five years or less now - sometimes voluntarily, sometimes not). And don’t ignore the traditional job search methods - they are all you have this time around.
Great points Jeremiah, I couldn’t agree more!
Ironically, this is what stresses people out about classic “networking” - the feeling like they have to give a sales pitch to everyone they meet. If they were to network (online and off) well before needing anything, it would feel organic and natural.
In my experience, the best way to get help when you need it is to give help abundantly. It feels better for everyone involved.
All the best,
-Pam
Twitter version:
To make friends, be a friend.
Hi,
this is pretty much in line with what I wrote here: http://www.johnmark.org/blog/2008/06/10-survival-tips-for-the-modern-wageslave/
-JM
John
really good stuff.
Excellent article Jeremiah,
I can’t help but think an even more practical reason to ‘get in early’ is to build your expertise and make your mistakes (as everyone dose) when it doesn’t really matter.
Finding you niche and voice in a blog or determining how twitter can work for you takes time. Do these things when you are comfortable so that when the pressure to find an alternate source of income is on you are a social networking expert!
Ego tweaking though it may be, it’s good to ask yourself — why should I consider myself any more memorable to other people than most of them are to me? Regular, positive interaction with folks builds up “memorability” as well as relationships.
Re. the second point, to quote a wise woman: “You never know what someone else can bring to the party if you don’t invite them”. You never know when you’ll be able to help someone else, or could have been helped if you’d taken the time.
that’s great advice Jeremiah.
One tip would be that if you join an organization, service or professional, make sure you volunteer with the organization. While what you do might not be related to the type of work that you do. If you do well in what ever task you do for the organization people will trust and respect you. When it comes time to recommend you or think of you for business, people will remember the work you did as a volunteer, and associate that work with everything else you do.
I remember when I lived in Seattle Washington, there was a local car windshield repair man, who took the job as camera man for every Kent Chamber of Commerce event. Not only did he do a great job, but he also associated his day job with the volunteer task.
Whether we work for a large company or small I think we can all learn something from his example.
Great points Jeremiah! I really like #1.
I’d like to ask for your opinion on something: I’m working for ReadWriteWeb and Guidewire Group and I’ve established a host of great connections. However, I’m not sure I know how to turn those connections into potential job offers in the future. How would I go about doing this in addition to what you’ve just mentioned in this post?
[…] τον τίτλο δεν άλλαξα από το post του Jeremiah Owyang γιατί είναι κάτι που πιστεύω ότι αποτελεί από τα πιο […]
Corvida
The trick is to grow your personal brand along side those two great groups, use association, but don’t go too far.
Networking has a bad name because so many people are bad networkers. It makes sense, as the few people are paid to network, hence they do their jobs, get siloed, and then get blindsided.
Your advice is a regular staple on the recruiting blogs, but it’s also regularly ignored. It takes time and effort to network properly, and it requires that you actually put time and money (opportunity cost, gas, good) into those efforts.
Starting when you need a job is not only going to be difficult, but it’s like trying to run a marathon when you haven’t gotten off the couch in 10 years. It’s not that it can’t be done, but most people can’t do it.
Fitness is actually a very good analogy. You have to build your networking muscles, and the only way to do so is to discipline yourself and take the time to exercise.
The benefit of networking when you do need a job is you’re a better employee when you are hired, as you’ve just spent a lot of time relearning your industry.
[…] Jeremiah Owyang said it great today in a post that he’s written - Build Your Network Before You Need Them: […]
[…] Jeremiah Owyang said it great today in a post that he’s written - Build Your Network Before You Need Them: […]
I’m going to volunteer for a local ning networking group I joined last week. Great idea. Thank you!
[…] Jeremiah Owyang said it great today in a post that he’s written - Build Your Network Before You Need Them: […]
Mark
great job, good luck!
I was almost in the same situation when I signed up to twitter and joined different forums to promote my new product. It didn’t work out as well. So I decided to experiment with blogging three months ago to build a network not to promote my product but to connect with other people.
Thanks a lot for sharing this information. I will use this as a guide to create a buzz for my projects.
J
Great advice. But not the whole story.
There is plenty of evidence hailing back from Mark Granovetter’s work on the ‘Power of Weak Ties’ that suggests that you probably already know the majority of opportunities available through the strong ties in your current network. It is the weak ties in the other networks of your own network where the best opportunities may lie.
So if you find yourselves out of work, or looking for a new business partner, or just looking for a great idea, it is often more effective to get well-connected individuals in your network to act as broker and introduce you to other (small) network worlds out there.
Obviously, it doesn’t work without a network of your own to start with.
Thanks for keeping us thinking.
Graham Hill
Independent CRM Consultant
Interim CRM Manager
[…] Friendfeed, ainsi, offre l’avantage de réunir en un seul endroit votre activité sur un grand nombre d’outils “sociaux”, allant de del.icio.us à You Tube, en passant par Flickr, Google Reader ou LinkedIn. Pour le bénéfice de qui? Mais de ceux qui s’intéressent peu ou prou à ce que vous faites, bien sûr. Et de là pour le vôtre: dans la nouvelle sociabilité du potlatch planétaire qu’est la Toile, la confiance et la considération des autres se méritent par le don, et de préférence par les cadeaux utiles. Voyez par exemple ce que dit là-dessus Jeremiah Owyang. […]
Graham Hill
Good thoughts, the point of this post was to reflect on strong and weak ties, rather than none at all.
[…] doesn’t happen on the fly. Jeremiah covers this very well. Networks are the lifeblood of this new human computer we’re building. You want the […]
[…] in promoting his new product. Jeremiah Owyang said it great today in a post that he’s written - Build Your Network Before You Need Them: “Unfortunately, networking doesn’t work this way, relationships take time, getting to know […]
[…] I’ve read some very good advice from Jeremiah Owyang about Build Your Network Before You Need Them, the real essence of building a social […]
[…] Jeremiah Owyang said it great today in a post that he’s written - Build Your Network Before You Need Them: […]
[…] last piece of advice on networking, build your network before you need it. People are more likely to help you if they’ve known you for a while and there is a mutually […]
[…] Build Your Network Before You Need Them (Web Strategy by Jeremiah) […]
[…] One of the most critical keys in networking is to be a giver to your peers before you try to leverage the power of your online contacts when you need them. “Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take –not to give. Therefore, be part of the party/conversation/network before you need anything from anyone. Start now, and continue to build relationships by giving now: share knowledge, help others, and become a trusted node and connector, not just an outlying ‘dot’ of a comet that swings in every 4 years or so.” - Web Strategy by Jeremiah Owyang […]
I love the point: “be part of the party/conversation/network before you need anything from anyone”
Both points are excellent, but i think life is all about giving. when we give it always comes back around - that just a truth of life.
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http://twitter.com/franswaa