Comments on: The Impact of Social Media on Channel Marketing and Partner Marketing http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Mon, 17 Jun 2013 15:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Social Media Toolbox http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/comment-page-1/#comment-1239037 Social Media Toolbox Sun, 09 Oct 2011 05:52:50 +0000 http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/#comment-1239037 <strong>Social Media Toolbox...</strong> [...]The Impact of Social Media on Channel Marketing and Partner Marketing « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing[...]... Social Media Toolbox…

[...]The Impact of Social Media on Channel Marketing and Partner Marketing « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing[...]…

]]> By: » Top 40 + 200 Blog Posts on Social Media Spotlight Ideas http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/comment-page-1/#comment-1138504 » Top 40 + 200 Blog Posts on Social Media Spotlight Ideas Mon, 09 Nov 2009 22:29:03 +0000 http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/#comment-1138504 [...] The Impact of Social Media on Channel Marketing and Partner Marketing - Web Strategy by Jeremiah – May ‘08 [...] [...] The Impact of Social Media on Channel Marketing and Partner Marketing – Web Strategy by Jeremiah – May ‘08 [...]

]]> By: Aaron Zwas http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/comment-page-1/#comment-1126808 Aaron Zwas Wed, 14 Oct 2009 21:17:55 +0000 http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/#comment-1126808 Jeremiah- Increasing the quantity of resellers/partners/VARs is a common growth strategy for certain types of vendors, but you haven't called that out as a potential impact in this post. Shouldn't social media (if targeting the correct players in potential partner organizations) be able to support goals related to recruiting new partners? Interested in the community's and your thoughts... Jeremiah- Increasing the quantity of resellers/partners/VARs is a common growth strategy for certain types of vendors, but you haven’t called that out as a potential impact in this post. Shouldn’t social media (if targeting the correct players in potential partner organizations) be able to support goals related to recruiting new partners? Interested in the community’s and your thoughts…

]]> By: Companies Must Plan Holistically For Social –Beyond Marketing. | GAby Menta http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/comment-page-1/#comment-1120652 Companies Must Plan Holistically For Social –Beyond Marketing. | GAby Menta Fri, 02 Oct 2009 00:52:14 +0000 http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/#comment-1120652 [...] Partners and Channel Marketing: The opportunity to allow your customer and partner channel to learn from each other, syndicate your product content, or to quickly educate them is at hand. See how channel marketing can benefit from social. [...] [...] Partners and Channel Marketing: The opportunity to allow your customer and partner channel to learn from each other, syndicate your product content, or to quickly educate them is at hand. See how channel marketing can benefit from social. [...]

]]> By: Companies Must Plan Holistically For Social –Beyond Marketing » A Day in the Life of Jonathan “Jon” Gillardi… aka “Johnny Montana” http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/comment-page-1/#comment-1120490 Companies Must Plan Holistically For Social –Beyond Marketing » A Day in the Life of Jonathan “Jon” Gillardi… aka “Johnny Montana” Thu, 01 Oct 2009 17:18:05 +0000 http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/#comment-1120490 [...] Partners and Channel Marketing: The opportunity to allow your customer and partner channel to learn from each other, syndicate your product content, or to quickly educate them is at hand. See how channel marketing can benefit from social. [...] [...] Partners and Channel Marketing: The opportunity to allow your customer and partner channel to learn from each other, syndicate your product content, or to quickly educate them is at hand. See how channel marketing can benefit from social. [...]

]]> By: Companies Must Plan Holistically For Social –Beyond Marketing « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/comment-page-1/#comment-1120446 Companies Must Plan Holistically For Social –Beyond Marketing « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Thu, 01 Oct 2009 15:03:26 +0000 http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/#comment-1120446 [...] Partners and Channel Marketing: The opportunity to allow your customer and partner channel to learn from each other, syndicate your product content, or to quickly educate them is at hand. See how channel marketing can benefit from social. [...] [...] Partners and Channel Marketing: The opportunity to allow your customer and partner channel to learn from each other, syndicate your product content, or to quickly educate them is at hand. See how channel marketing can benefit from social. [...]

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/comment-page-1/#comment-1063628 jeremiah_owyang Tue, 30 Jun 2009 01:47:36 +0000 http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/#comment-1063628 John the VM ware info is very helpful thanks. John the VM ware info is very helpful thanks.

]]> By: Michael Whitlow http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/comment-page-1/#comment-1063518 Michael Whitlow Mon, 29 Jun 2009 22:51:08 +0000 http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/#comment-1063518 Could we add a slightly different kind of channel here? With so much intellectual property already in companies, can we use social media as a way to get sharing/paying for knowledge (company consultant to customer) that is not a part of the normal channel support? Dupont did this with environment, health and safety consulting initially and opened up a new business platform eventually. They had great knowledge. There was a social benefit of sharing it. It also became a money maker. Social media could really be a benefit in this arena, particularly in areas like chemicals where customers are suppliers and vice versa. And, offering these services can help customers be more effective in their pull-through of products, but in a less direct way. May be very similar to the others here, but also could be just off direct product channel relationships enough to be interesting to channel partners. Could we add a slightly different kind of channel here? With so much intellectual property already in companies, can we use social media as a way to get sharing/paying for knowledge (company consultant to customer) that is not a part of the normal channel support? Dupont did this with environment, health and safety consulting initially and opened up a new business platform eventually. They had great knowledge. There was a social benefit of sharing it. It also became a money maker. Social media could really be a benefit in this arena, particularly in areas like chemicals where customers are suppliers and vice versa. And, offering these services can help customers be more effective in their pull-through of products, but in a less direct way. May be very similar to the others here, but also could be just off direct product channel relationships enough to be interesting to channel partners.

]]> By: John Troyer http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/comment-page-1/#comment-1063513 John Troyer Mon, 29 Jun 2009 22:46:20 +0000 http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/#comment-1063513 VMware has a big private partner portal (with a new version just about ready to launch on Force.com), and we have a full schedule of webinars and BrainSharks for our partners (Your category #1, internal training & support). As far as the public side, we're ramping up the content on our partner-facing blog (http://blogs.vmware.com/partner/) that also goes out to Twitter & Facebook. The head of channel sales Doug Smith (@smith_douglas) adds the personal touch on Twitter. (That's all Category #2 Vendor-Partner) We're using SharedVue and RSS to syndicate product information to these channel partners' websites. (#3 Partner-Customer) And we talk directly to our customers all the time, via our own social media channels of blogs, webinars, podcasts, etc., that often include partners. (#4) VMware has a big private partner portal (with a new version just about ready to launch on Force.com), and we have a full schedule of webinars and BrainSharks for our partners (Your category #1, internal training & support).

As far as the public side, we’re ramping up the content on our partner-facing blog (http://blogs.vmware.com/partner/) that also goes out to Twitter & Facebook. The head of channel sales Doug Smith (@smith_douglas) adds the personal touch on Twitter. (That’s all Category #2 Vendor-Partner)

We’re using SharedVue and RSS to syndicate product information to these channel partners’ websites. (#3 Partner-Customer)

And we talk directly to our customers all the time, via our own social media channels of blogs, webinars, podcasts, etc., that often include partners. (#4)

]]> By: endrunlv http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/comment-page-1/#comment-1063500 endrunlv Mon, 29 Jun 2009 22:34:54 +0000 http://www.web-strategist.com/blog/2008/05/12/the-impacts-of-social-media-on-channel-marketing-and-partner-marketing/#comment-1063500 I have been using strategic partnerships for many years. 'Strategic' meaning that the partners each bring something to the table that helps further the interests of all concerned. Collective efforts and resources to achieve something that otherwise could not succeed while each interest (partner) has its own base of resources to sustain them is a good way to do business. Trying to do everything under one roof also is like having all the eggs in one basket. Diversity helps insulate from many of the risks in a sole venture. Its better to have a small piece of a huge pie than all of no pie. Right? I have been using strategic partnerships for many years. ‘Strategic’ meaning that the partners each bring something to the table that helps further the interests of all concerned.

Collective efforts and resources to achieve something that otherwise could not succeed while each interest (partner) has its own base of resources to sustain them is a good way to do business.

Trying to do everything under one roof also is like having all the eggs in one basket. Diversity helps insulate from many of the risks in a sole venture.

Its better to have a small piece of a huge pie than all of no pie. Right?

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