Comments on: A Chronology of Brands that Got Punk’d by Social Media http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Sat, 20 Mar 2010 03:33:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Forbes: Super Bowl, A Missed Opportunity For Pepsi | http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-5/#comment-1155676 Forbes: Super Bowl, A Missed Opportunity For Pepsi | Thu, 04 Mar 2010 16:07:26 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1155676 [...] Pepsi has yet to show the world it gets social marketing. Its recent entry into the space with the edgy–but sexist–”Amp” iPhone applications resulted in severe backlash, and is now a case study on the infamous punk’d list. [...]

[...] Pepsi has yet to show the world it gets social marketing. Its recent entry into the space with the edgy–but sexist–”Amp” iPhone applications resulted in severe backlash, and is now a case study on the infamous punk’d list. [...]

]]> By: Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value | http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1155673 Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value | Thu, 04 Mar 2010 16:05:47 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1155673 [...] Companies Who Don’t Factor In Influence Put Themselves at Risk. Companies can choose to not factor in the social influence of customers, but will be putting themselves at risk.  It’s just a matter of time before a company has a social blowup, and by not trying to handle priority customers could cause a small issue to quickly escalate into a larger one.  Also, savvy competitors who factor in social influence can swoop and acquire high influence customers from companies that don’t. Your goal, is to stay off this list. [...]

[...] Companies Who Don’t Factor In Influence Put Themselves at Risk. Companies can choose to not factor in the social influence of customers, but will be putting themselves at risk.  It’s just a matter of time before a company has a social blowup, and by not trying to handle priority customers could cause a small issue to quickly escalate into a larger one.  Also, savvy competitors who factor in social influence can swoop and acquire high influence customers from companies that don’t. Your goal, is to stay off this list. [...]

]]> By: Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value « POPBOX http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1155535 Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value « POPBOX Wed, 03 Mar 2010 07:46:47 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1155535 [...] Companies Who Don’t Factor In Influence Put Themselves at Risk. Companies can choose to not factor in the social influence of customers, but will be putting themselves at risk.  It’s just a matter of time before a company has a social blowup, and by not trying to handle priority customers could cause a small issue to quickly escalate into a larger one.  Also, savvy competitors who factor in social influence can swoop and acquire high influence customers from companies that don’t. Your goal, is to stay off this list. [...]

[...] Companies Who Don’t Factor In Influence Put Themselves at Risk. Companies can choose to not factor in the social influence of customers, but will be putting themselves at risk.  It’s just a matter of time before a company has a social blowup, and by not trying to handle priority customers could cause a small issue to quickly escalate into a larger one.  Also, savvy competitors who factor in social influence can swoop and acquire high influence customers from companies that don’t. Your goal, is to stay off this list. [...]

]]> By: Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value | Simple, effective and affordable small business marketing http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1154441 Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value | Simple, effective and affordable small business marketing Sat, 20 Feb 2010 22:14:43 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1154441 [...] Companies Who Don’t Factor In Influence Put Themselves at Risk. Companies can choose to not factor in the social influence of customers, but will be putting themselves at risk.  It’s just a matter of time before a company has a social blowup, and by not trying to handle priority customers could cause a small issue to quickly escalate into a larger one.  Also, savvy competitors who factor in social influence can swoop and acquire high influence customers from companies that don’t. Your goal, is to stay off this list. [...]

[...] Companies Who Don’t Factor In Influence Put Themselves at Risk. Companies can choose to not factor in the social influence of customers, but will be putting themselves at risk.  It’s just a matter of time before a company has a social blowup, and by not trying to handle priority customers could cause a small issue to quickly escalate into a larger one.  Also, savvy competitors who factor in social influence can swoop and acquire high influence customers from companies that don’t. Your goal, is to stay off this list. [...]

]]> By: Forbes: Super Bowl, A Missed Opportunity For Pepsi | Simple, effective and affordable small business marketing http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1154421 Forbes: Super Bowl, A Missed Opportunity For Pepsi | Simple, effective and affordable small business marketing Sat, 20 Feb 2010 18:55:18 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1154421 [...] Pepsi has yet to show the world it gets social marketing. Its recent entry into the space with the edgy–but sexist–”Amp” iPhone applications resulted in severe backlash, and is now a case study on the infamous punk’d list. [...]

[...] Pepsi has yet to show the world it gets social marketing. Its recent entry into the space with the edgy–but sexist–”Amp” iPhone applications resulted in severe backlash, and is now a case study on the infamous punk’d list. [...]

]]> By: Forbes: Super Bowl, A Missed Opportunity For Pepsi. | GAby Menta http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1154352 Forbes: Super Bowl, A Missed Opportunity For Pepsi. | GAby Menta Sat, 20 Feb 2010 03:05:42 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1154352 [...] Pepsi has yet to show the world it gets social marketing. Its recent entry into the space with the edgy–but sexist–”Amp” iPhone applications resulted in severe backlash, and is now a case study on the infamous punk’d list. [...]

[...] Pepsi has yet to show the world it gets social marketing. Its recent entry into the space with the edgy–but sexist–”Amp” iPhone applications resulted in severe backlash, and is now a case study on the infamous punk’d list. [...]

]]> By: Forbes: Super Bowl, A Missed Opportunity For Pepsi « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1153291 Forbes: Super Bowl, A Missed Opportunity For Pepsi « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Wed, 10 Feb 2010 12:51:49 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1153291 [...] Pepsi has yet to show the world it gets social marketing. Its recent entry into the space with the edgy–but sexist–”Amp” iPhone applications resulted in severe backlash, and is now a case study on the infamous punk’d list. [...]

[...] Pepsi has yet to show the world it gets social marketing. Its recent entry into the space with the edgy–but sexist–”Amp” iPhone applications resulted in severe backlash, and is now a case study on the infamous punk’d list. [...]

]]> By: Who Dat say dey gonna beat Social Media? | Business Game Time http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1152573 Who Dat say dey gonna beat Social Media? | Business Game Time Thu, 04 Feb 2010 09:07:01 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1152573 [...] (for a quite extensive list of companies that underestimated the power of social media see Jeremiah Owyang’s blog). Why don’t companies just get it? It’s not about being right or wrong. Perception is [...]

[...] (for a quite extensive list of companies that underestimated the power of social media see Jeremiah Owyang’s blog). Why don’t companies just get it? It’s not about being right or wrong. Perception is [...]

]]> By: Matrix: Companies Should Factor Social Influence in Total Customer Lifetime Value « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1152454 Matrix: Companies Should Factor Social Influence in Total Customer Lifetime Value « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Wed, 03 Feb 2010 14:00:46 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1152454 [...] Companies Who Don’t Factor In Influence Put Themselves at Risk. Companies can choose to not factor in the social influence of customers, but will be putting themselves at risk.  It’s just a matter of time before a company has a social blowup, and by not trying to handle priority customers could cause a small issue to quickly escalate into a larger one.  Also, savvy competitors who factor in social influence can swoop and acquire high influence customers from companies that don’t. Your goal, is to stay off this list. [...]

[...] Companies Who Don’t Factor In Influence Put Themselves at Risk. Companies can choose to not factor in the social influence of customers, but will be putting themselves at risk.  It’s just a matter of time before a company has a social blowup, and by not trying to handle priority customers could cause a small issue to quickly escalate into a larger one.  Also, savvy competitors who factor in social influence can swoop and acquire high influence customers from companies that don’t. Your goal, is to stay off this list. [...]

]]> By: Are more companies attracting criticism on the social Web? | Cision Blog http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1152334 Are more companies attracting criticism on the social Web? | Cision Blog Tue, 02 Feb 2010 17:01:38 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1152334 [...] Owyang keeps a pretty comprehensive running list of the gaffes that attract mainstream attention here, and these seem to run at a steady clip of about 10 or so per year. If anything, with our [...]

[...] Owyang keeps a pretty comprehensive running list of the gaffes that attract mainstream attention here, and these seem to run at a steady clip of about 10 or so per year. If anything, with our [...]

]]> By: Friday Round Up | Spearfish Labs http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1151796 Friday Round Up | Spearfish Labs Fri, 29 Jan 2010 19:43:34 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1151796 [...] 6. A Chronology of Brands that Got Punk’d by Social Media - Jeremiah Owyang [...]

[...] 6. A Chronology of Brands that Got Punk’d by Social Media – Jeremiah Owyang [...]

]]> By: Luke http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1157742 Luke Thu, 28 Jan 2010 19:03:59 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1157742 This one always comes to mind (do you have Barry Scott/Cillit Bang in the US?).<br><br><a href="http://www.plasticbag.org/archives/2005/09/on_cillit_bang_and_a_new_low_for_marketers/" rel="nofollow">http://www.plasticbag.org/archives/2005/09/on_c...</a> This one always comes to mind (do you have Barry Scott/Cillit Bang in the US?).

http://www.plasticbag.org/archives/2005/09/on_c...

]]> By: Claire Sale http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1157743 Claire Sale Thu, 28 Jan 2010 17:55:18 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1157743 I'm constantly reminding people of the ethics involved in what we do. Thank you for compiling this list! I will definitely be sharing this one... I'm constantly reminding people of the ethics involved in what we do. Thank you for compiling this list! I will definitely be sharing this one…

]]> By: Luke http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1151615 Luke Thu, 28 Jan 2010 11:03:59 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1151615 This one always comes to mind (do you have Barry Scott/Cillit Bang in the US?).<br><br><a href="http://www.plasticbag.org/archives/2005/09/on_cillit_bang_and_a_new_low_for_marketers/" rel="nofollow">http://www.plasticbag.org/archives/2005/09/on_c...</a> This one always comes to mind (do you have Barry Scott/Cillit Bang in the US?).

http://www.plasticbag.org/archives/2005/09/on_c...

]]> By: Luke http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1151812 Luke Thu, 28 Jan 2010 11:03:59 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1151812 This one always comes to mind (do you have Barry Scott/Cillit Bang in the US?).<br><br><a href="http://www.plasticbag.org/archives/2005/09/on_cillit_bang_and_a_new_low_for_marketers/" rel="nofollow">http://www.plasticbag.org/archives/2005/09/on_c...</a> This one always comes to mind (do you have Barry Scott/Cillit Bang in the US?).

http://www.plasticbag.org/archives/2005/09/on_c...

]]> By: Claire Sale http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1151608 Claire Sale Thu, 28 Jan 2010 09:55:18 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1151608 I'm constantly reminding people of the ethics involved in what we do. Thank you for compiling this list! I will definitely be sharing this one... I'm constantly reminding people of the ethics involved in what we do. Thank you for compiling this list! I will definitely be sharing this one…

]]> By: Claire Sale http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1151811 Claire Sale Thu, 28 Jan 2010 09:55:18 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1151811 I'm constantly reminding people of the ethics involved in what we do. Thank you for compiling this list! I will definitely be sharing this one... I'm constantly reminding people of the ethics involved in what we do. Thank you for compiling this list! I will definitely be sharing this one…

]]> By: » Blog Archive » 5 Signs You’re Using Social Media Wrong http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1150704 » Blog Archive » 5 Signs You’re Using Social Media Wrong Mon, 18 Jan 2010 18:08:21 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1150704 [...] Also: Interesting related reading from Jeremiah Owyang, Altimeter Group “A Chronology of Brands that Got Punk’d by Social Media” [...]

[...] Also: Interesting related reading from Jeremiah Owyang, Altimeter Group “A Chronology of Brands that Got Punk’d by Social Media” [...]

]]> By: jakrose http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1150679 jakrose Mon, 18 Jan 2010 11:31:05 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1150679 Not arguing the list, and I agree with Skittles getting an overall PR win from their Twitter homepage, but… How would you classify the Pepsico Ampd app debacle? They got major coverage, although negative, for Amp, one of their smaller brands. And I would argue the press was not bad at all for their target audience, young men. Not arguing the list, and I agree with Skittles getting an overall PR win from their Twitter homepage, but… How would you classify the Pepsico Ampd app debacle? They got major coverage, although negative, for Amp, one of their smaller brands. And I would argue the press was not bad at all for their target audience, young men.

]]> By: jakrose http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/comment-page-4/#comment-1151810 jakrose Mon, 18 Jan 2010 11:31:05 +0000 http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/#comment-1151810 Not arguing the list, and I agree with Skittles getting an overall PR win from their Twitter homepage, but… How would you classify the Pepsico Ampd app debacle? They got major coverage, although negative, for Amp, one of their smaller brands. And I would argue the press was not bad at all for their target audience, young men. Not arguing the list, and I agree with Skittles getting an overall PR win from their Twitter homepage, but… How would you classify the Pepsico Ampd app debacle? They got major coverage, although negative, for Amp, one of their smaller brands. And I would argue the press was not bad at all for their target audience, young men.

]]>