People on the Move in the Social Media Industry: April 27, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Teresa Valdez Klein moves on to T-Mobile as a product planner, she’s very entrenched in social media, … Continue readingPeople on the Move in the Social Media Industry: April 27, 2008

Insurance Industry Explores Social Media, But Nothing To Write Home About (Blogs, Forums, Social Networks)

I’m doing research for a client, to find out any examples of insurance companies using social media to connect with it’s customers. I’ve done some scanning over a 48 period of time, and asked my twitter (a social computer) followers, who gave a tremendous amount … Continue readingInsurance Industry Explores Social Media, But Nothing To Write Home About (Blogs, Forums, Social Networks)

Companies that Track Discussions in Forums and Communities

Marketers and individuals know how important it is to track conversations in websites, especially where peers connect to each other (sometimes, where the highest trust occurs). A handful of new tools are starting to emerge that give specific tool based search, which I’ve started to … Continue readingCompanies that Track Discussions in Forums and Communities

Forrester Report: Global Enterprise Web 2.0 Market Forecast: 2007 To 2013

In 2008, Business Adoption Of Web 2.0 Tools Is Expected To Grow Strongly Global Enterprise Web 2.0 Market Forecast On Monday, colleague Oliver Young (I was involved with the report) published a forward looking report on the growth of Web 2.0 technologies within the enterprise … Continue readingForrester Report: Global Enterprise Web 2.0 Market Forecast: 2007 To 2013

Listening to the Audience (Twitter) at Web 2.0 Expo: The Balance of Value vs Entertainment

I had near polar experiences on my two panels yesterday, the first one I moderated called Community Building: Good, Bad, and Ugly, and the second as a panelist: Short Attention Span Theater: The Birth of Microblogging & Micromedia. A “Boring” panel that shifted to audience … Continue readingListening to the Audience (Twitter) at Web 2.0 Expo: The Balance of Value vs Entertainment

Forrester Report: Google’s OpenSocial: Good News For Marketing Widgets But No Silver Bullet

I’m proud to announce my latest report on OpenSocial. If you’re not familiar with that, check out How to Explain OpenSocial to your Executives. I interview Google, developers, and social network platforms to find out their ideology and experience with converting applications to the OpenSocial … Continue readingForrester Report: Google’s OpenSocial: Good News For Marketing Widgets But No Silver Bullet