Comments on: Online Community Best Practices Slideshare and Zero Cost Publishing http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Fri, 19 Mar 2010 17:29:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Mathews http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-1145154 Mike Mathews Sun, 22 Nov 2009 01:59:27 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-1145154 Not to become too base here, but think of your slides as the bait; the real information and highest value is in your interaction with a live audience and especially a specific group of people who can glean the full value of your insight in 1:1 or 1;few interaction.<br><br>I am coming, slowly, to the conclusion that all the knowledge I have is really just the promotion for a company to work with me to reach their specific ends. The knowledge is only general until applied to specific circumstances (i.e., anybody can take a picture, but can they take a picture of this bottle, on Wednesday, at 1 pm, in Ulster, deliver the finished file in San Francisco on Thursday, and make it celebrate all things Irish?). Not to become too base here, but think of your slides as the bait; the real information and highest value is in your interaction with a live audience and especially a specific group of people who can glean the full value of your insight in 1:1 or 1;few interaction.

I am coming, slowly, to the conclusion that all the knowledge I have is really just the promotion for a company to work with me to reach their specific ends. The knowledge is only general until applied to specific circumstances (i.e., anybody can take a picture, but can they take a picture of this bottle, on Wednesday, at 1 pm, in Ulster, deliver the finished file in San Francisco on Thursday, and make it celebrate all things Irish?).

]]> By: Forrester – Online Community Best Practices « adjustafresh – user experience design | digital marketing strategy http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-1140055 Forrester – Online Community Best Practices « adjustafresh – user experience design | digital marketing strategy Thu, 12 Nov 2009 20:22:17 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-1140055 [...] Jeremiah Owyang, web strategist and Senior Analyst at Forrester Research posted his presentation on online community best practices on his blog, Web Strategy by Jeremiah (one of my daily reads).  While looking at this without [...]

[...] Jeremiah Owyang, web strategist and Senior Analyst at Forrester Research posted his presentation on online community best practices on his blog, Web Strategy by Jeremiah (one of my daily reads).  While looking at this without [...]

]]> By: How to Start a Social Networking Website Part 1: Background, Manuals and Lists http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-1066718 How to Start a Social Networking Website Part 1: Background, Manuals and Lists Fri, 03 Jul 2009 18:37:31 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-1066718 [...] Owyang, Jeremiah. “Online Community Best Practices.” Forrester Research, 2008 February 13. $379 Slideshow Link [...]

[...] Owyang, Jeremiah. “Online Community Best Practices.” Forrester Research, 2008 February 13. $379 Slideshow Link [...]

]]> By: How to Start a Social Networking Website Part 1: Background, Manuals and Lists — Web 2.0 For Small Business http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-1063353 How to Start a Social Networking Website Part 1: Background, Manuals and Lists — Web 2.0 For Small Business Mon, 29 Jun 2009 19:27:03 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-1063353 [...] Owyang, Jeremiah. “Online Community Best Practices.” Forrester Research, 2008 February 13. $379 Slideshow Link [...]

[...] Owyang, Jeremiah. “Online Community Best Practices.” Forrester Research, 2008 February 13. $379 Slideshow Link [...]

]]> By: Laurel Papworth- Social Network Strategy » Blog Archive » Jeremiah Owyang and managing communities http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-931249 Laurel Papworth- Social Network Strategy » Blog Archive » Jeremiah Owyang and managing communities Mon, 09 Mar 2009 07:28:53 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-931249 [...] (very high level) of a presentation he gave Forum for Women Entrepreneurs and you can read more on his blog: | View | Upload your [...]

[...] (very high level) of a presentation he gave Forum for Women Entrepreneurs and you can read more on his blog: | View | Upload your [...]

]]> By: Business Two Zero » Blog Archive » http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-721493 Business Two Zero » Blog Archive » Mon, 03 Nov 2008 15:09:38 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-721493 [...] excellent Tribalization of Business 2008 study from earlier in the year, Jeremiah Owyang’s Online Community Best Practices, as well as recommending Stewart Mader’s Wikipatterns for techniques to help foster community [...]

[...] excellent Tribalization of Business 2008 study from earlier in the year, Jeremiah Owyang’s Online Community Best Practices, as well as recommending Stewart Mader’s Wikipatterns for techniques to help foster community [...]

]]> By: Business Two Zero » Blog Archive » Building Communities presentation at SOMESSO http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-721332 Business Two Zero » Blog Archive » Building Communities presentation at SOMESSO Mon, 03 Nov 2008 11:47:31 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-721332 [...] excellent Tribalization of Business 2008 study from earlier in the year, Jeremiah Owyang’s Online Community Best Practices, as well as recommending Stewart Mader’s Wikipatterns for techniques to help foster community [...]

[...] excellent Tribalization of Business 2008 study from earlier in the year, Jeremiah Owyang’s Online Community Best Practices, as well as recommending Stewart Mader’s Wikipatterns for techniques to help foster community [...]

]]> By: Social Media, Personal Branding, and…shift happens! | The Chief Brand Officer... http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-480211 Social Media, Personal Branding, and…shift happens! | The Chief Brand Officer... Tue, 27 May 2008 12:36:53 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-480211 [...] Online Community Best Practices Slideshare and Zero Cost Publishing [via Zemanta] [...]

[...] Online Community Best Practices Slideshare and Zero Cost Publishing [via Zemanta] [...]

]]> By: How to Start a Social Networking Website Part 1: Background, Manuals and Lists « Small Biz 2.0 Weblog http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-419498 How to Start a Social Networking Website Part 1: Background, Manuals and Lists « Small Biz 2.0 Weblog Fri, 25 Apr 2008 14:57:52 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-419498 [...] Owyang, Jeremiah. “Online Community Best Practices.” Forrester Research, 2008 February 13. $379 Slideshow Link [...]

[...] Owyang, Jeremiah. “Online Community Best Practices.” Forrester Research, 2008 February 13. $379 Slideshow Link [...]

]]> By: Marketing Welten http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-412357 Marketing Welten Mon, 21 Apr 2008 07:23:17 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-412357 <strong>Online Community Best Practices...</strong> Online- Communities sind machtvolle Instrumente für die Kundenbindung, Viralmarketing (WoM) und Marktforschung, so Jeremiah Owyang, Web Stratege bei Forrester. "I interviewed 17 companies and leaned......

Online Community Best Practices…

Online- Communities sind machtvolle Instrumente für die Kundenbindung, Viralmarketing (WoM) und Marktforschung, so Jeremiah Owyang, Web Stratege bei Forrester. “I interviewed 17 companies and leaned……

]]> By: Dan Blank: Publishing, Innovation & the Web » Blog Archive » News of the Week 3/21/08 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-366220 Dan Blank: Publishing, Innovation & the Web » Blog Archive » News of the Week 3/21/08 Fri, 21 Mar 2008 12:46:49 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-366220 [...] Online Community Best Practices “I’ve been presenting my high level findings from my recent research on Online Community Best Practices… I interviewed 17 companies and leaned on my experience launching the social media programs at previous companies.” [...]

[...] Online Community Best Practices “I’ve been presenting my high level findings from my recent research on Online Community Best Practices… I interviewed 17 companies and leaned on my experience launching the social media programs at previous companies.” [...]

]]> By: eric hodgson http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-362656 eric hodgson Mon, 17 Mar 2008 15:13:53 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-362656 I caught this session last week and enjoyed it. It's important to reinforce identifying roles rather than just assuming this will happen. Thanks for the information. I caught this session last week and enjoyed it. It’s important to reinforce identifying roles rather than just assuming this will happen.

Thanks for the information.

]]> By: Social Web Strategies » Blog Archive » Online Community Best Practices http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-362592 Social Web Strategies » Blog Archive » Online Community Best Practices Mon, 17 Mar 2008 13:29:38 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-362592 [...] SlideShare, Jeremiah Owyang of Forrester has posted an excellent slide deck with an overview of online community best [...]

[...] SlideShare, Jeremiah Owyang of Forrester has posted an excellent slide deck with an overview of online community best [...]

]]> By: Online Community Best Practices | Jacob Morgan's Marketing Ideas and Rants http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-361543 Online Community Best Practices | Jacob Morgan's Marketing Ideas and Rants Sun, 16 Mar 2008 02:51:56 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-361543 [...] Jeremiah Owyang recently put up his findings for online community best practices. The presentation can be viewed below. Jeremiah outlines a 4-step approach to the “groundswell,” which is defined as the new trend of getting information through technology (such as twitter, blogs, etc) as opposed to getting information via traditional sources. [...]

[...] Jeremiah Owyang recently put up his findings for online community best practices. The presentation can be viewed below. Jeremiah outlines a 4-step approach to the “groundswell,” which is defined as the new trend of getting information through technology (such as twitter, blogs, etc) as opposed to getting information via traditional sources. [...]

]]> By: Jacob Morgan http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-361531 Jacob Morgan Sun, 16 Mar 2008 02:33:48 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-361531 Jeremiah, I agree that there is a power shift, however that does not mean that a company should not address the issue of "why." If I am a corporation trying to repair my online image, then my "why" is going to be something along the lines of "help repair the tarnished image of xyz by directly communicated with the customers, etc." I think the "why" is the most crucial part, and is completely separate from the objective. The power is in the hands of the user that is correct, BUT that doesn't mean companies should completely relinquish control, there is a balance. A company decides on the "why" and then works with the customers/users/readers to establish the "how." Jacob Jeremiah,

I agree that there is a power shift, however that does not mean that a company should not address the issue of “why.”

If I am a corporation trying to repair my online image, then my “why” is going to be something along the lines of “help repair the tarnished image of xyz by directly communicated with the customers, etc.”

I think the “why” is the most crucial part, and is completely separate from the objective.

The power is in the hands of the user that is correct, BUT that doesn’t mean companies should completely relinquish control, there is a balance. A company decides on the “why” and then works with the customers/users/readers to establish the “how.”

Jacob

]]> By: FreshNetworks Blog » Blog Archive » Online community best practice: a view from Jeremiah at Web Strategy http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-361428 FreshNetworks Blog » Blog Archive » Online community best practice: a view from Jeremiah at Web Strategy Sat, 15 Mar 2008 22:38:59 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-361428 [...] a great summary of strategies for successful online communities on Jeremiah’s blog: here. It’s a summary of a report he wrote for Forrester and a good introduction to online [...]

[...] a great summary of strategies for successful online communities on Jeremiah’s blog: here. It’s a summary of a report he wrote for Forrester and a good introduction to online [...]

]]> By: Recent Links on Ma.gnolia at Fast Wonder Blog http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-360722 Recent Links on Ma.gnolia at Fast Wonder Blog Sat, 15 Mar 2008 07:01:07 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-360722 [...] Online Community Best Practices Slideshare and Zero Cost Publishing [...]

[...] Online Community Best Practices Slideshare and Zero Cost Publishing [...]

]]> By: Mike Street http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-360181 Mike Street Fri, 14 Mar 2008 20:09:02 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-360181 Thanks for wonderful presentation yesterday. I really enjoyed the webinar and I hope you will be giving more through out the year. It really helps me the Dir. of Community Development for Associated Content to read your blog and hear what you have to say. http://www.twitter.com/streetforce1 Thanks for wonderful presentation yesterday. I really enjoyed the webinar and I hope you will be giving more through out the year. It really helps me the Dir. of Community Development for Associated Content to read your blog and hear what you have to say.

http://www.twitter.com/streetforce1

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-359989 jeremiah_owyang Fri, 14 Mar 2008 17:10:42 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-359989 Jacob Good question. The "O" for Objectives help define this. We believe there's a power shift, so companies need to first 'listen' and learn about the participants "P" before aligning a marketing objective. The power is in the hands of the users, so start with them first. Jacob

Good question. The “O” for Objectives help define this.

We believe there’s a power shift, so companies need to first ‘listen’ and learn about the participants “P” before aligning a marketing objective.

The power is in the hands of the users, so start with them first.

]]> By: Scott http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/comment-page-1/#comment-359986 Scott Fri, 14 Mar 2008 17:09:25 +0000 http://www.web-strategist.com/blog/2008/03/14/online-community-best-practices-slideshare-and-zero-cost-publishing/#comment-359986 @Jacob - I agree that business goals and objectives should define the "why" as you put it. I assumed (maybe incorrectly) that the why was established prior to deciding to engage in social media at all--the focus of the presentation. All objectives of the social media campaign should tie back to business goals. @Jacob – I agree that business goals and objectives should define the “why” as you put it. I assumed (maybe incorrectly) that the why was established prior to deciding to engage in social media at all–the focus of the presentation.

All objectives of the social media campaign should tie back to business goals.

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