Video: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)

March 13th, 2008 | Category: Enterprise Web, Video, Social Media

Len Devanna is a Web Strategist at EMC I was able to get his precious time in SF recently, and he shared with me how to get organizations to adopt social media.

Learn how to change and move a large culture, how to demonstrate there is value (vs being a time waster) and convincing management.

Listen in at the very end, Len shares his one bit of advice (from being in the trenches) on what to always remember.

4 Comments so far

Social Media Adoption: Cultural Changes in the Enterprise : Ameel’s Career & MBA Exposition (ACME) March 13th, 2008 4:22 pm

[…] Owyang asked EMC’s Len Devanna to talk about this and has posted a short video of what Devanna had to say. It’s a great video that gets straight to the heart of the matter. Make sure you watch […]
Jacob Morgan March 14th, 2008 10:06 am

Thanks for sharing, great interview for folks trying to incorporate social media marketing in corporate setting. (or any setting for that matter)

Jacob
Len D March 14th, 2008 10:35 am

Jeremiah - Thanks for the discussion and for sharing it with your audience. I appreciate it.

Also thanks to everyone for the comments. I’ve been inundated with questions & comments through various channels - and my Twitter following has grown considerably in 24 hours

I want to keep this conversation going… If you’re working to deploy Social Media in the enterprise - drop by my blog, add me on Twitter or drop an email and let’s connect. I think it absolutely critical that we all continue to learn from one another.

Cheers,
Len
2 things every corporate recruiter should see & hear about recruiting with social media « Jobs in Pods Blog March 17th, 2008 6:02 am

[…] Video: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min) […]