5
Video: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)
Categories: Enterprise Web, Social Media, VideoPosted on March 13th, 2008Len Devanna is a Web Strategist at EMC I was able to get his precious time in SF recently, and he shared with me how to get organizations to adopt social media.
Learn how to change and move a large culture, how to demonstrate there is value (vs being a time waster) and convincing management.
Listen in at the very end, Len shares his one bit of advice (from being in the trenches) on what to always remember.
5 Responses to “Video: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)”
Leave a Reply
Jobs for the Web Strategist- Copywriter (part time) at Carroll Enterprises, Inc. (Worcester, Massachusetts)
- Social Media Project Manager at Creative Labs, Inc. (Milpitas, California)
- Director of Social Media Marketing at PTC (Massachusetts)
- 2166 Global Digital Communications Manager at Ford Motor Company (Dearborn, Michigan)
- Online Connection Pastor at LifeChurch.tv (Edmond, Oklahoma)
- Search Marketing Analyst at OWN: The Oprah Winfrey Network (Los Angeles, California)
About
Jeremiah Owyang
Silicon Valley
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Forrester Research.
Affiliations and Rankings
[...] Owyang asked EMC’s Len Devanna to talk about this and has posted a short video of what Devanna had to say. It’s a great video that gets straight to the heart of the matter. Make sure you watch [...]
Posted by Social Media Adoption: Cultural Changes in the Enterprise : Ameel’s Career & MBA Exposition (ACME) on March 13th, 2008 at 4:22 pm
Thanks for sharing, great interview for folks trying to incorporate social media marketing in corporate setting. (or any setting for that matter)
Jacob
Posted by Jacob Morgan on March 14th, 2008 at 10:06 am
Jeremiah - Thanks for the discussion and for sharing it with your audience. I appreciate it.
Also thanks to everyone for the comments. I’ve been inundated with questions & comments through various channels - and my Twitter following has grown considerably in 24 hours
I want to keep this conversation going… If you’re working to deploy Social Media in the enterprise - drop by my blog, add me on Twitter or drop an email and let’s connect. I think it absolutely critical that we all continue to learn from one another.
Cheers,
Len
Posted by Len D on March 14th, 2008 at 10:35 am
[...] Video: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min) [...]
Posted by 2 things every corporate recruiter should see & hear about recruiting with social media « Jobs in Pods Blog on March 17th, 2008 at 6:02 am
[...] video interviewed Len before, if you want to know him better. You can follow me on Twitter, my handle is [...]
Posted by What is a Web Strategist? on May 17th, 2008 at 5:16 am