Video: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)

Len Devanna is a Web Strategist at EMC I was able to get his precious time in SF recently, and he shared with me how to get organizations to adopt social media.

Learn how to change and move a large culture, how to demonstrate there is value (vs being a time waster) and convincing management.

Listen in at the very end, Len shares his one bit of advice (from being in the trenches) on what to always remember.