In business schools, we were force fed many comprehensive, yet meaningless definitions of marketing –and were then forced to recite, write, and regurgitate it. Two days ago, Chris Kenton asked the community roundtable for their definition of marketing, I coughed up mine:
[Marketing is the act of connecting customers to products]
Usually, I’m very thorough in my blog posts, but this time, I’ll keep it simple. Submit your definitions below, or critique mine.