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A Definition of Marketing in Nine Words

Categories: Web MarketingPosted on March 1st, 2008

In business schools, we were force fed many comprehensive, yet meaningless definitions of marketing –and were then forced to recite, write, and regurgitate it. Two days ago, Chris Kenton asked the community roundtable for their definition of marketing, I coughed up mine:

[Marketing is the act of connecting customers to products]

Usually, I’m very thorough in my blog posts, but this time, I’ll keep it simple. Submit your definitions below, or critique mine.

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89 Responses to “A Definition of Marketing in Nine Words”

I like the one I saw recently - I think it was from Duct Tape Marketing -

The art of getting known, liked and trusted.

Works for me!

Posted by Jon Moss on March 1st, 2008 at 5:36 am

Nice…

How about some new ones?

Here’s the 2.0 one:
Marketing is the communication between producers, pro-sumers, and consumers.

Here’s the 3.0 one:
Marketing is the community between producers, pro-sumers, and consumers.

I guess you don’t sleep either Jeremiah?

Posted by David Henderson on March 1st, 2008 at 5:36 am

Good submissions, keep em coming

I’ll sleep when I die David.

Posted by jeremiah_owyang on March 1st, 2008 at 5:41 am

…marketing is a compensative process for not being remarkable

Posted by thomas on March 1st, 2008 at 5:44 am

Thomas

You made me laugh. Good one.

But even remarkable companies like Apple have to market themselves.

Posted by jeremiah_owyang on March 1st, 2008 at 5:48 am

I like the simplicity, but for full accuracy you need to add two more words at the end “… or services.”

Then it works in the real world and at an academic level.

“Marketing is the act of connecting customers to products or services.”

Posted by Gordon Saunders on March 1st, 2008 at 5:49 am

Jeremiah,

I’d tweak it slightly: “The art and science of connecting companies with people”

We’ve been having a good debate online re: the language we use to define “people” in commerce: targets, consumers, audiences, etc. I’m working to humanize the language we use in our branding practice, and using “people” makes me feel differently about the what we do, and the impact it has. It makes our work more personal, more meaningful, and in the process, more likely to establish the connection we’re seeking to create.

Best,
Rick

Posted by Rick Julian on March 1st, 2008 at 5:55 am

4.0 one:
Marketing is the network weaving between producers, pro-sumers, and consumers.

Posted by Beth Kanter on March 1st, 2008 at 5:56 am

In the Web 2.0 world I see the marketing more as an ART:

Marketing is the ART of connecting customers to products

Marketing was in charge of Awareness and Knowledge, now the Knowledge is being gathered through the internet. Know how is becoming the ART.

Posted by Andrej Ravnikar on March 1st, 2008 at 5:58 am

marketing is what we used to do to promote ourselves before the marketplace figured out what we were doing and decided they could do a better job

Posted by KDPaine on March 1st, 2008 at 5:59 am

Marketing is the shared creation of awesomeness.

Posted by Brian Oberkirch on March 1st, 2008 at 6:10 am

It’s smart to re-write the ‘traditional’ definition of marketing and I like the direction you are headed. I wonder about the choice of the word ‘customer’, which assumes a commercial relationship already exists. I have to think about what other word I’d suggest because ‘consumer’ doesn’t work in the B2B world (even though arguably they ‘consume’ business solutions, it’s just not the vernacular).

Also, is there a goal to the ‘act’ of connecting or is it just connecting for connecting’s sake? If there should be a ‘goal’, does marketing need to have a commercial bias (e.g. to ‘buy’ something, to ‘transact’ in some way)? Should marketing be done with a goal of creating advocates?

With your proposed definition, how is marketing differentiated from the related disciplines of sales and advertising (which arguably could be sub-sets of marketing)?

This could be a very interesting thread.

Posted by Lori Laurent Smith on March 1st, 2008 at 6:12 am

Jeremiah-

Great post. It gets even murkier when you specify what type of marketer you are. There’s a great deal of hand-wringing going on in the affiliate marketing world this week after Jason Calacanis’ “wake up, y’all” keynote Monday at the Affiliate Summit.

Even if you’re not in affiliate marketing (or don’t have a taste for it), there are some interesting meta-memes popping up:

http://www.revenews.com/samharrelson/and-ill-no-longer-be-a-capulet/

Fun stuff to ponder and practice.

Sam

Posted by Sam Harrelson on March 1st, 2008 at 6:13 am

I currently use ‘Marketing is the act of communicating and building community with current and potential customers in order to facilitate value exchange’.

I like the simplicity of yours and that it’s broad enough to be timeless (no Marketing 3.0 vs 1.0 dichotomy). It does need at least a mental hyperlink to a customer definition (do we include potential customers? Is a free visitor to a web site a customer?) and an end goal (I assume we’re not just doing this for fun).

B-school definitions are comprehensive and incomprehensible. I once interviewed a half-dozen new graduates of a top b-school for a Marketing role. Most looked like a deer in the headlights when asked to define the discipline.

Posted by rsomers on March 1st, 2008 at 6:29 am

Marketing, branding, advertising, are all interrelated activities whose goal should be the creation of memorable experiences for people (in both B2B and B2C) that encourage trial and repeat purchases of products an services.

Re: Experiences they come in a multiplicity of forms:

The Guggenheim Museum’s architecture: beholding it makes one *feel* something, that lures on inside.

The service at The Mercer hotel keeps me returning to it.

The passion Jeremiah displays for sharing his knowledge and facilitating dialogue, encourages me to recommend Forrester.

It goes on and on in many guises . . , all experiences that create associations with brands in ways that encourage specific commerce related responses.

Posted by Rick Julian on March 1st, 2008 at 6:33 am

I like your definition, Jeremiah, and the one Jon Moss mentions is priceless in its simplicity (note use of word “art”). Love that.

Here’s one I use, based on a Peter Drucker quote. Another angle, but nets it out pretty damn well:

Marketing is one of only two basic functions of business. The other is innovation. Both produce results; all the rest are costs.

regards,
Graeme

Posted by Graeme Thickins on March 1st, 2008 at 6:35 am

Another one I use often, more to help people realize what marketing isn’t:

Marketing is outside-in thinking.

Simply putting yourself in their shoes. Hey, not rocket science…:-)

Posted by Graeme Thickins on March 1st, 2008 at 6:39 am

Okay, one more (off-topic) comment and I’ll stop. Loved your reference to the Warren Zevon classic” “I’ll Sleep When I’m Dead.” Too bad the man did before his time, thanks to all that smoking. My personal fav” “Send Lawyers, Guns, and Money.”

Posted by Graeme Thickins on March 1st, 2008 at 6:42 am

Graeme, for what it’s worth, Zevon died of mesothelioma - a type of lung cancer not related at all to smoking. More related to, in his words, “a tactical error in not seeing a doctor for twenty years.”

No, I don’t work for Philip Morris, I just think the irony is compelling. So enjoy every sandwich!

Posted by rsomers on March 1st, 2008 at 6:54 am

Jeremiah,

I’ll critique yours without offering an obvious upgrade, if I may.

The gap I see in yours is that “connecting customers to products” implies (in my mental model, at least) a limited scope of taking Users A, B, C, and D, and Products 1, 2 and 3, and saying that:

- A should have 1 and 2
- B should have 3
- C isn’t a match.
- D isn’t a match either

Surely, marketing is also about listening to A, B, and C and using their feedback to produce:

- product 4 (which combines the benefits of 1 and 2 and is an even better match for A)

- product 5 (which suits C very well)

- a study that shows while product 6Beta might suit D, it would never be profitable, and D is better served by the competition

Posted by Mark Harrison on March 1st, 2008 at 7:09 am

Marketing is connecting people to people.

Posted by Dan Schawbel on March 1st, 2008 at 8:44 am

Dan

How will buying happen if you connect people to people?

Posted by jeremiah_owyang on March 1st, 2008 at 9:05 am

It’s not just about products, it’s also about services. It’s about connecting people to needed and desired products and services. So maybe, “Marketing is connecting people with beneficial products or services”

I even kept it at 9 and added an adjective!

Posted by Rob Williams on March 1st, 2008 at 9:14 am

Perfect.

Posted by Cem Basman on March 1st, 2008 at 9:16 am

[...] via [...]

Posted by Definition von Marketing » Beitrag » Kuddelig.de on March 1st, 2008 at 9:24 am

Transactions occur from person to person, at least in high-tech. What about services?

[Marketing is the act of connecting customers to products]

This is a great conversation and I’ll probably continue it on my blog.

Thanks for doing this!

Posted by Dan Schawbel on March 1st, 2008 at 9:30 am

“Give what the customers want with that extra bonus”

That’s what Marketing used to be in the sixties. I guess it still is.

Posted by @aainaaridtz on March 1st, 2008 at 9:58 am

I’ll be brief. Well said.

Posted by Jason Falls on March 1st, 2008 at 10:48 am

I agree with some above comments. The “connecting consumers with products” is a bit limiting. Often marketers are communicating an idea or experience - not the related products.

I propose simply:
“Marketing is the art of building relationships with consumers”

There are many ways we can do it. At the end of the day we want our offerings to relate with our customers.

Posted by Trevor Speirs on March 1st, 2008 at 11:23 am

Great blog post. It really makes you think.

I agree with your 9 word definition, but I’m still trying to get mine to be 9 words or less!

Posted by Deirdre on March 1st, 2008 at 11:31 am

How about some of these:

- enabling a two-way relationship between a brand and a person
- growing awareness and allegiance
- scratching the itch
- satisfying needs through communication
- matchmaking
- reinforcement of ideals

In all of these I am taking the emphasis off the transaction and onto the driver that results in engagement. Marketing is not always about products or services… just thought I’d point that out. Yes, it is about a market. But what sort of market? A market for an idea, a message, a movement, some entertainment, a war, etc?

Posted by Paul Grant on March 1st, 2008 at 11:35 am

Thanks for driving this discussion, Jeremiah.

The problem with all of the definitions so far–unless I missed it–is the classic problem that explains why the average CMO has a life-expectancy of 18-months on the job. Profit. After years of being beaten over the head with ROI, marketers still neglect the concept of connecting with customers to drive profit. Marketing is, after all, always driving business. If you’re connecting with customers but losing your shirt in the process, you’re evangelizing, not marketing.

My simplest definition of marketing? Maximizing an exchange of value between a company and its customers. Unfortunately, that implies a lot that isn’t explicitly stated. But the two general categories of marketing function, to me, are about maximizing value and minimizing risk. Minimizing risk is all about strategy–selecting the right markets, developing the right products, understanding what customers want. This is the footwork you have to do to make sure you have a basis for business. Maximizing value is all about operations–developing the right team, building the right channels, executing effectively. The latter is the domain that marketers have become most comfortable with–marcom–and they’ve relinquished their seat at the strategy table. If you think that’s overstated, do a search on the number of corporate board members who come from marketing. It’s a very, very, small club. By far the majority of people directing the strategy of business in the US come from Finance, Sales and Operations. Which is too bad, because marketers do have a unique set of skills and insights to offer.

But this is a big, big topic. If you’re interested in digging a little deeper into the truly strategic side of marketing thought, pick up Competing for Customers and Capital by Victor Cook. I did an extensive book discussion which you can bore yourself with here: http://scribb.typepad.com/marketonomy/2006/10/competing_for_c_1.html.

Posted by Chris on March 1st, 2008 at 1:07 pm

Two attempts in 5 words:

“Marketing is satisfying customers’ needs”

“Marketing is making customers happy”

But these are blurring the lines between “marketing” and what the rest of the company does. Which is exactly my point.

Posted by Keith Instone on March 1st, 2008 at 1:10 pm

Given than marketing has always been about human beings -i.e. their needs and wants- and since human psychology remains the same then marketing is, well, what has always been; satisfying consumer needs and wants at a profit.

Ok, we may be seeing all sort of “New Marketing” developments and techniques, and other buzzword-heavy, essence-light “revolutionary”, “this-changes-everything” ideas but the fact remains that marketing is about satisfying consumer needs and wants at a profit. So simple.

Posted by bizwriter on March 1st, 2008 at 2:34 pm

Although a little warm and fuzzy, I think I’ve got a decent four-word answer:

“Marketing is fostering conversations.”

Conversation presumes that those who are engaged in it are just that - engaged. They derive some benefit from it. That benefit may be monetary, emotional, academic, etc. but it exists.

Posted by Reed on March 1st, 2008 at 2:46 pm

Here’s a very simple definition:
Marketing is the art of making the consumer want what you’ve got to offer

Posted by Nab on March 1st, 2008 at 4:14 pm

I kinda like Sergio Zyman’s definition: “Marketing success is selling more stuff to more people more often for more money more efficiently.”

I think this definition contrasts nicely with Doc Searls’ belief that “Sales is real; Marketing is bullshit.” Heh.

Posted by Marketing Headhunter.com on March 1st, 2008 at 4:16 pm

I would actually challenge all of these posts by defining marketing as the process of creating a demand. “connecting” doesn’t really mean anything in my opinion.

Marketing used to be about convincing people that your product or service is best suited to solve their needs.

Now marketing is about creating a demand, thanks to social media marketing, this is not longer that big of a challenge.

Everyone markets someone, whether it’s apple, or the guy down the street trying to sell you fake sun glasses.

Posted by Jacob Morgan on March 1st, 2008 at 10:22 pm

“Marketing has been replaced by customering”

“Customering is creating, selling and delivering products to customers.”

Dealing with customers as groups in markets is older than 1.0.

Posted by Mick Liubinskas on March 2nd, 2008 at 12:25 am

The whole marketing/comms space has metamorphosed so dramatically over the last 20 years. And marketing isn’t even just about products any more. Now people also have to market themselves - to employers employees and even prospective partners. So I figure we have to besimpler still…

‘Marketing is the art of inspiring desire that leads to action’

Posted by Jerry Beale on March 2nd, 2008 at 1:06 am

Good enough. It’s wide enough to be interpreted to advertising or a holistic approach. The only other function of a business is innovation. Everything other than that is a support function.

Posted by Mario Vellandi on March 2nd, 2008 at 1:39 am

[...] you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Jeremiah Owyang has posted a definition for Marketing that is worth [...]

Posted by A definition for Marketing : Thoughts on Hospitality Marketing and Distribution on March 2nd, 2008 at 4:36 am

In my opinion (the future of) marketing is/will be/need to be what I call human to human marketing http://www.slideshare.net/fackeldeyfinds/the-future-of-marketing-is-human-1007

Posted by Jacqueline on March 2nd, 2008 at 7:30 am

marketing is connecting customers to your company. (Products are the means to do so.)

Posted by Greald on March 2nd, 2008 at 8:39 am

Just curious…

Does it worry anyone that we have 44 posts proposing definitions for a core business function that’s existed for more than 100 years as an organized discipline?

Posted by Chris on March 2nd, 2008 at 6:28 pm

[...] [Marketing is the act of connecting customers to products] [...]

Posted by ViralMarketing » (Eine) Definition: Marketing on March 3rd, 2008 at 12:00 am

[...] want to subscribe to my RSS feed. Thanks for visiting!There’s a great conversation going on here - Jeremiah Owyang posed the question, What is the definition of marketing in nine [...]

Posted by What is the definition of marketing and are UK companies on the ball? | theappleofmyi.com on March 3rd, 2008 at 1:33 am

The best definition I’ve heard came from (not surprisingly) Seth Godin– something like “Marketing is ‘influencing the actions of others.’” It’s much bigger than products and services– it can go as far as impacting the response (or lack thereof) to a human rights issue or the decisions/actions of a government.

Posted by Bryan on March 3rd, 2008 at 9:04 am

Marketing is the act of connecting PROSPECTS to products.

Marketing is more about getting “prospects” (people who have never heard about your product) to learn, understand and turn into loyal customers. Customers are already “converts.” Growing market share and becoming the #1 brand is all about conversion of prospects.

Posted by Brad on March 3rd, 2008 at 11:43 am

Brad

Thanks, but I was a marketing manager at Hitachi, we marketed to existing customers all the time!

The reason I chose customers, not prospects, because that was the ultimate goal.

Posted by jeremiah_owyang on March 3rd, 2008 at 12:17 pm

Marketing is the integration of desire & need, perpetuated over time.

Posted by C on March 3rd, 2008 at 2:52 pm

A Definition of Marketing…

Marketing is the shared process to manage an offers PoC.
(Points of Communication).

As part of the discussion at Forrester I thought about the term Markting for some days and would love to add……

Posted by MarketingWelten 1-2-3.0 on March 4th, 2008 at 12:39 am

“Marketing is creating a need out of a want”

best example: apple ipods

There’s been a lot of talk here about “connecting customers to products” but thats Community Marketing. Marketing, as its been for 100s of years, its just making things more desirable. I like and want to listen to music, but I NEED an ipod to do it (not any mp3 player, but an IPOD).

How are we (marketers) really connecting customers to products? In a way, I guess we create some kind of connection, whether it be emotional or physical, but its the act of “wanting” something that makes marketing work. Feeling connected and wanting something are two different monsters…connected drives interest, but wanting something drives $$$. I don’t think everyone is emotionally attached to the stuff they buy…nor do I think people buy something because they feel connected…at least not yet. Instead, the vast majority of us buy something because its a must-have in this society…everyone has ipods with the white earphones…so I need one…but do I feel a connection? Nope.

disclosure: i dont work for apple, but they are just one of the select few who have mastered marketing.

Posted by Chris Salazar on March 4th, 2008 at 1:35 am

bonjour everyone

if i try to define what marketing is to me, i’d say that it is an attempt from the brands to control (or at least influence) the way brands and consumers interact.

neither clear nor universal, i know.
i still like the first one, “Marketing is the act of connecting customers to products” (or services, as Gordon wrote).

Posted by Matt Hartig on March 4th, 2008 at 12:45 pm

[...] Perfekt. [via] [...]

Posted by Was ist Marketing? « Sprechblase on March 6th, 2008 at 3:03 pm

Here’s mine.

Marketing is an ongoing two-way conversation between consumers and their target audience.

Posted by Michael Brito on March 6th, 2008 at 4:00 pm

Marketing is responsible for all things that cause a desired audience to believe that you are worth trying, choosing, coming back for and telling others (advocacy) about. Good marketers are able to simplify the essence of the value proposition that promotes all of these things. Marketing should have more of a role in defining the actual product or service prior to the above but that is another problem - usually marketers do corporate communications, not product/service/experience design. The web 2.0 definitions could be: marketing is understanding what customers see in you and finding low cost/no cost ways of letting others know in a stealth word-of-mouth way that you a cool firm that is anti-marketing all the while making sure to stay out of the loop in fear that customers will feel it is another technique of being tricked. Ultimately, marketing is crafting the tune that folks whistle when they leave the theatre.

Posted by VK on March 6th, 2008 at 4:06 pm

It’s interesting how we each interpret this based on our industry or the type of marketing we do.

Building on Jeremiah’s definition, here’s mine:

“Marketing is the art of compelling customers to engage with organizations, products and services.”

I used the term “engage” because I think of marketing more in the sense of having customers/prospects take some sort of action, whether it be buying a product, signing up for a service, asking for more information, or what have you. While the connecting is important it is just the first step in having them do something.

Posted by Heidi Cool on March 6th, 2008 at 4:18 pm

As a counter-marketerian (a trained non-believer), marketing is an overall flawed concept to begin with. Start with the premise upon which it was built and why.

Businesses exist for and because of relationships and transactions. Eliminate either one and the business fails to exist (transactions in the business model of a Foundation, could be to give money away). What purpose does marketing serve? — to facilitate both of those.

Marketing doesn’t need a description. Marketing needs a focus: “Experiences are the Transactions of Relationships”

Posted by Paula Thornton on March 6th, 2008 at 4:51 pm

Michael Brito

You wrote: “Marketing is an ongoing two-way conversation between consumers and their target audience.”

There’s lots of marketing activities that don’t involve a conversation, such as market research, advertising, buying lists and sending out email blasts and direct mail.

I’m not so sure ‘conversations’ (while important) are the only activity in marketing.

Posted by jeremiah_owyang on March 7th, 2008 at 5:26 am

“between consumers and their target audience”?
do consumers have a target audience?

Posted by Matt Hartig on March 8th, 2008 at 12:21 pm

where is the bludy definition of marketing of this page i am getting this website done for false advertising

Posted by peter on April 1st, 2008 at 2:49 am

i am student i have no website just i wantto get some information

Posted by Shailesh on April 30th, 2008 at 2:23 am

Marketing is the creation of a customer. -Peter Drucker.

Posted by Jeff McNeill on June 20th, 2008 at 2:03 pm

Here’s a Friday afternoon shot at the prize. (There is a prize, right!?)

“Marketing is your organization’s commitment to your brand and sales.”

“Your brand is your reputation, commitment and connection to your customers.”

Posted by David LaPlante on June 20th, 2008 at 2:05 pm

Marketing is about connecting to customers and employees in ways that make them feel like you are talking only to them.

Posted by Judy on June 20th, 2008 at 2:05 pm

Marketing is the art of connecting products to customers

Posted by Mark Elster on June 20th, 2008 at 2:06 pm

Marketing is Building Trusted Relationships
Between Supplier and Personal Users.

Posted by Jim Legington on June 20th, 2008 at 2:08 pm

Without just regurgitating the actual textbook definition of marketing:

Marketing is learning, anticipating, listening, engaging, contributing, compelling, submersing, innovating, capturing, captivating, motivating, inspiring, responding, adapting, personifying, influencing, converting, conversing, differentiating, through various methods, vehicles and mediums.

A nice run on sentence but in college my professor always stressed the importance of the ‘marketing mix’. I think those descriptions encompass that idea.

Posted by Adam Gershenbaum on June 20th, 2008 at 2:11 pm

HAHA, that was not 9 words by the way. I agree in it’s simplest of definitions: Marketing is building awareness, trust reputation, and customers.

Posted by Adam Gershenbaum on June 20th, 2008 at 2:16 pm

Marketing is “being able to charge a premium for something that might seem like a commodity”

Posted by Abhishek on June 20th, 2008 at 2:29 pm

Marketing is a very broad topic and I suggest that many of the definitions deal with marketing communications - marcomm - but not the holistic concept of marketing so here goes,

Understanding need, creating demand, communicating value, interpreting experience, sharing insights. Rinse and repeat

Posted by Albert Maruggi on June 20th, 2008 at 2:41 pm

My statement:
“Marketing is the building of a relationship between a company, a product, and a consumer by understanding the value of their needs.”

Naturally if those marketing do not understand the value of their product in relation to the customer’s needs, then will fail.

Posted by Luis Sandoval on June 20th, 2008 at 2:49 pm

wow. 74 comments from 9 words. Next, define web 2.0

Posted by Mark Elster on June 20th, 2008 at 3:00 pm

There are some great definitions here!

Posted by Jessica Orquina on June 20th, 2008 at 3:21 pm

I agree with Mark — a lot of commenting over just 9 words! Very cool.

A lot of these definitions could equally apply to PR. I think the difference is in the purpose: a marketer’s goal is to get a transaction, the connection results in a sale. In PR the goal is to bring awareness, enhance image, provide information. No transaction needed.

Posted by Janie Graziani on June 21st, 2008 at 9:10 am

Reading the more than 70 comments above made me pause and reflect.

For me its all about distinguishing between consumer products and others as well as brand and no brand.

So if you are small business with neither a consumer product to sell nor the worries of a global brand, is marketing still the same for you and can you use social media effectively?

I think it is similar to stiletto heels. Proceed with caution and yes it is a fashion statement for Gwyneth Paltrow but maybe not for you.

I did a blog post about this including my tweets about the subject to Jeremiah:

http://commetrics.com/?p=41

If I am wrong, please let me know.

Posted by Urs E. Gattiker on June 21st, 2008 at 9:14 am

‘Marketing’ is the investment in a system to improve sales at touchpoints, or key occasions.

Everyone goes to Vegas hoping to win; Las Vegas uses a system that allows the dealers to win for them. A system makes success easy. Marketing isn’t something that just happens.

Some companies use touchpoints in their planning; others, like Coke, use occasions. As systems go digital, companies have an opportunity to rethink every touchpoint and reinvent how they relate with their customers.

At the end of the day, customer service is when something is done FOR you: i.e., you feel that someone listened to you, and an action took place as a result. The opposite, customer dissatisfaction, is when something is done TO you.

On these same lines, a recent brain study showed how the brain’s ability to process sarcasm may be linked to one’s ability to connect with people, covered in greater detail on my blog:
http://connectme.typepad.com/news/2008/06/hiring-the-best.html

Posted by Brian Hayashi on June 21st, 2008 at 3:30 pm

[...] A Definition of Marketing in Nine Words (tags: marketing) [...]

Posted by links for 2008-06-22 | Company K Media on June 21st, 2008 at 11:31 pm

Nine words? Tough gig - here goes:

Marketing is (start counting now) …

“putting consumers at the heart of your business thinking”

Posted by Adam on July 2nd, 2008 at 8:38 pm

marketing is getting inside the head of people in order to allign thier perception with that of a companies offering

Posted by NELSON MOKWE(NIG) on August 9th, 2008 at 5:49 am

marketing is the exchange of value by an organization by surpassing the consumers zone of conviction of the necessity of its offering

Posted by nelsonmokwe@yahoo.com on August 9th, 2008 at 5:58 am

[...] I searched for quite a while on the web and I found one definition that I particularly like. It was posted on a blog by Jeremiah Owyang (who seems like a really smart guy; he is an industry analyst at Forrester and a web expert). He had an eight word definition posted, and then one of his readers added a couple words to it. You can check out the entire stream at http://www.web-strategist.com/blog/2008/03/01/my-definition-of-marketing/ [...]

Posted by Quick, short definition of marketing « on August 27th, 2008 at 5:50 am

i think marketing is invasion of minds to make minds give the act that i want