A Definition of Marketing in Nine Words

In business schools, we were force fed many comprehensive, yet meaningless definitions of marketing –and were then forced to recite, write, and regurgitate it. Two days ago, Chris Kenton asked the community roundtable for their definition of marketing, I coughed up mine:


[Marketing is the act of connecting customers to products]

Usually, I’m very thorough in my blog posts, but this time, I’ll keep it simple. Submit your definitions below, or critique mine.

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  • nibesh

    mAEKETING is process of displaying yourself and posing. You need to sell yourslef before your product.

  • Fasipkf

    really nice definition of Marketing

  • Anilanti83

    very good definition of marketing , i like this

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  • Lokendrasingh42

    short definaction of communi
    cation

  • Jen_sandl88

    Marketing focuses on the needs of the buyer and the needs to satisfy the customer thru product produce :)

  • surbhi dhamija

    marketing is all sellng

  • Vamsi Saivamsi

    communication between inside and outside the organization

  • Aditiaryag

    market is an human activity which is directed by satisfying human needs and wants through exchange process 

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  • David

    Marketing is the engagement in a
    dialogue with customers, clients and the culture to bring about a
    behavioral change, specifically to bring attention to a company’s
    product offering and benefits of such an offering to the individual.
    At it’s center, marketing is about communication between a productive
    entity and a consumptive entity to promote exchange between the two.
    The conversation can be direct, by way of in-person conversation, or
    indirect, by way of advertisement. It can also be direct and explicit
    in it’s provocation or indirect and subtle in it’s provocation.

    In many ways, the topics of Marketing
    seem to be topics of Psychology or Sociology, overlayed with the
    motivation to provoke behavior, specifically patronage of a business
    or company entity.

    I’m having difficulty, however, finding a definitive text to read on the topic, or one that doesn’t hem and haw so much about what it actually attempting to do.

  • David

    Marketing is the engagement in a
    dialogue with customers, clients and the culture to bring about a
    behavioral change, specifically to bring attention to a company’s
    product offering and benefits of such an offering to the individual.
    At it’s center, marketing is about communication between a productive
    entity and a consumptive entity to promote exchange between the two.
    The conversation can be direct, by way of in-person conversation, or
    indirect, by way of advertisement. It can also be direct and explicit
    in it’s provocation or indirect and subtle in it’s provocation.

    In many ways, the topics of Marketing
    seem to be topics of Psychology or Sociology, overlayed with the
    motivation to provoke behavior, specifically patronage of a business
    or company entity.

    I’m having difficulty, however, finding a definitive text to read on the topic, or one that doesn’t hem and haw so much about what it actually attempting to do.

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  • http://www.facebook.com/dkisamba Derrick Kisamba

    wow, this is really good

  • Sarveshshukla S

    awsome

  • Md. Musfiqur Rahman (Mithun)

    Do you think, Mkt. is only for selling??

  • Md. Musfiqur Rahman (Mithun)

    Do you think, Mkt. is only for selling??

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  • Omarkhan

    Marketing is the are of selling products to customer.

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  • Shiny Chandel

    marketing is the process of pulling the customer.

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  • Karen

    Thank you for keeping it simple and understandable for the students – the text books are way to technical. 

  • http://twitter.com/DigitalSayer Katherine Parker

    I like Jeremy’s definition very much, but as a seasoned marketer, I agree with Luis Sandoval: Value must be part of the equation. Jeremy, have you considered this?

  • http://twitter.com/epiphanydenver lisa stephens

    The constant reminder that need is addressed is marketing. (My nine word definition!)

  • http://www.siliconvalleywatcher.com/ Tom Foremski

    Surely, it’s “…the act of connecting customer’s wallets to products :)

  • http://www.siliconvalleywatcher.com/ Tom Foremski

    Surely, it’s “…the act of connecting customer’s wallets to products :)

  • http://twitter.com/epiphanydenver lisa stephens

    The constant reminder that need is addressed is marketing. (My nine word definition!)

  • http://www.facebook.com/fuzesocial Chuck Van Court

    Marketing is the act of manipulating impressions tot sell products or services.

    unfortunately, successful marketing is measured in sales generated with total disregard for message integrity. 

  • http://twitter.com/splat Matt Toll

    Hey Jeremiah – I’m not actually sure “products” is necessary here … I can market myself (maybe I’m a “product,” but not sure!), I can market ideas, etc. Think the keys are engagement and action. So maybe:

    The process of creating awareness, establishing engagement and initiating a positive action on the part of a targeted audience.

  • http://twitter.com/splat Matt Toll

    Hey Jeremiah – I’m not actually sure “products” is necessary here … I can market myself (maybe I’m a “product,” but not sure!), I can market ideas, etc. Think the keys are engagement and action. So maybe:

    The process of creating awareness, establishing engagement and initiating a positive action on the part of a targeted audience.

  • http://www.neverstopmarketing.com jer979

    I am a Drucker purist “the aim of marketing is to know and understand the customer so well that the product or service sells itself.”

  • http://twitter.com/reema1000 Reema

    I’m studying SM Theory and Practice with @dr4ward at @NewhouseSU. Just started subscribing to your blog! I love your direct and brief definition of marketing and agree that engaging with customers is key as well as building trust. #NewhouseSM6

  • http://profile.yahoo.com/IC6QHBEOQWIS6PQMUMVJ4CVECQ LuCk

    Satisfy the consumer or customer about your product is called marketing.

  • Rakesh Goud Balne

    Identifying needs & wants of a customer and satisfying those needs & wants by introducing a product into the Market is called Marketing

  • Kaleemabbas5

    According to me,

    ”Marketing is like a magic,You can even sell refrigerator in a cold season”                                                     Kaleem Abbas Emrani.                                                      Head Of Marketing                                                       at Adam Holdings

  • Jharaman96

    marketing is a business activity that direct flow of goods and service from manufacture to consumer …

  • Michael

    is true that marketing magic but without psychology is hard to be on the top

  • Tung Seng

    marketing is a act of identifying the needs and wants of the customer
    and help the customer to achieve those needs and wants through our
    valuable product.When
    it comes to shipping services, Jasico is known for rendering quality services.

  • parmar kanu

    According to me…….

    It is the management process which identifies customer wants,anticipates their future wants,& then goes about satisfying them profitably.

  • HARPALSINH

    marketing is process of converting needs into demand..

  • HARPALSINH

    marketing is the process of converting demand into needs.

  • Darshan Soni

    Marketing is products that don’t come back and consumers that do.

  • abdul rashid

    i like this

  • Abdulelah Alzahrani

    Marketing creates demands not need , greetings

  • Inambaig

    Marketing is the performance of business to direct the flow of goods and services from producer to consumer who needs it.