A Definition of Marketing in Nine Words

In business schools, we were force fed many comprehensive, yet meaningless definitions of marketing –and were then forced to recite, write, and regurgitate it. Two days ago, Chris Kenton asked the community roundtable for their definition of marketing, I coughed up mine:


[Marketing is the act of connecting customers to products]

Usually, I’m very thorough in my blog posts, but this time, I’ll keep it simple. Submit your definitions below, or critique mine.

  • Mark

    the action or business of promoting and selling products or services, including market research and advertising.

  • mark

    very understandable definition

  • mark

    that is a weird reply

  • sasha

    thnx for sharing

  • sasha

    so hows life

  • sasha

    you are so hot

  • sasha

    love ya lamo

  • sasha

    you think i like you loser

  • sasha

    i hate you but thnx for sharing

  • sasha

    hah u believed me

  • sasha

    hehehehehehehehehehehehehhehehehh

  • claire

    thnx a lot for sharing. was really helpful for my business studies presentation in school.=)

  • gemma

    thnx a bunch