A Definition of Marketing in Nine Words

In business schools, we were force fed many comprehensive, yet meaningless definitions of marketing –and were then forced to recite, write, and regurgitate it. Two days ago, Chris Kenton asked the community roundtable for their definition of marketing, I coughed up mine:


[Marketing is the act of connecting customers to products]

Usually, I’m very thorough in my blog posts, but this time, I’ll keep it simple. Submit your definitions below, or critique mine.

  • Mark

    the action or business of promoting and selling products or services, including market research and advertising.

  • mark

    very understandable definition

  • mark

    that is a weird reply