I really appreciate all the briefing requests that are coming in from the many companies in the social media industry. It feel as if the frequency of requests are increasing. Unfortunately, as much as I would want to, I can only be briefed by companies … Continue readingUnderstanding My Coverage Area
Although scary for product teams, feedback is great, I do my best to welcome it. Last week, I announced my Forrester report entitled Online Community Best Practices from my blog If you’re a client you can access the report on the site, or you can … Continue readingFeedback on the Online Community Best Practices Report
Social Media impacts every aspect of our cultures, from business, politics, journalism, media, and advertising. Within just the business realm, it impacts research, marketing, support, product development and employees within the firewall. Despite the vast impacts of this shift “power has shifted from large organizations … Continue readingRemembering the Many Opportunities of Social Media –not just the Impacts of Advertising
Are you thinking about building a community on your own domain with one of the 70 white label social networking tools? Or have you thought about joining an existing community on a social network like Facebook or MySpace? We thought this heated debate was over, … Continue readingAudio: Social Networks, Should companies build their own (White Label) or join existing ones (like Facebook)
You can follow me on Twitter (my handle is jowyang) and I’ll add you back. Update: as of summer 2008, I’m no longer able to keep up with the additions. I’m slowing my ability to add folks, so please forgive if it takes time to … Continue readingTwitter
(Me, giving opening remarks, pic from Julio of Oracle) The VLAB event last night was a success. What’s VLAB? A non-profit group that sponsors ongoing panels and talks around the subject of business and technology at Stanford and co-sponsored with MIT. I met many of … Continue readingA Night a VLAB: The Social Networking Widget Money Tree –a Green Sapling with Fruit to Bear
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest (you can see archives) where you can start to track and access these … Continue readingWeekly Digest of the Social Networking Space: Feb 20, 2008
Many brands are considering it, some have done it. Done what? Marketed on social networks (Facebook, Myspace, or private label social networks). Why? Social Networks are attractive because consumers are connecting with other consumers and the trust tends to be higher. Secondly, there’s a tremendous … Continue readingWhat makes a Successful Marketing Campaign on Social Networks?
Paris Hilton doesn’t have anything on Edison Chen. Like fire, the internet is both a powerful energy force, as well as a dangerous destructor. For Hong Kong movie and popstar Edison Chen, he now knows this all too well. Vancouver born, Edison, who resembles the … Continue readingThe Benefits and Dangers of the Internet
I blog. In fact, this is a nearly daily ritual where I research my space, collect my thoughts, and respond using this cheap but time-consuming tool. According to Technobabble’s list of analyst bloggers, it’s done well for me, but despite the rankings, what are the … Continue readingThe Importance of Blogging
