[...] discussão no exterior é mais intensa. Lá fora, já há uma procura interessante por este perfil de [...]

[...] Define the role appropriately and find the right skill set- The social media galvanizer for the company should be someone who can think strategically, interact with senior-level staff, present confidently, understands social technology and the market, understands the needs of your customers and your business, and makes social software part of his/her professional and personal life.  There is a difference between the social media galvanizer or strategist and a community manager– this is something I see many organizations confusing.  The community manager is the person who manages the community at a tactical level– from content programming, to responding to questions, and other responsibilities.  This is a fundamentally different role than the social media strategist.  You shouldn’t hire a community manager to do the social media strategist’s role or vice versa.  Jeremiah Owyang does a great job breaking down the difference between the two roles and the skill sets required for each in his blog post How to Staff for Social Computing. [...]

[...] good starting point comes from Jeremiah Owyang (Forrester) in “How To Staff For Social Computing” where he identifies two key roles needed for [...]

[...] Online Community Best Practices, Jeremiah Owyang [...]

[...] Update: I’m no longer at Podtech, but instead am an Analyst at Forrester Research covering Social Computing, in fact, I’ve published a report on this passion topic of mine, how to staff for social computing. [...]

[...] noted in my recent research report, there are two main roles that are appearing, the social computing/media strategist (I count 54 [...]

[...] noted in my recent research report, there are two main roles that are appearing, the social computing/media strategist (I count 54 [...]

[...] noted in my recent research report, there are two main roles that are appearing, the social computing/media strategist (I count 54 [...]

[...] my recent Forrester report “How to Staff For Social Computing” I outlined two roles. The social media/computing strategist, and the online community [...]

[...] first role is the Social Computing Strategist, the second is the Community Manager, although the titles vary, and sometimes it’s a part time function, there’s clearly a [...]

[...] Forrester Report: How to Staff for Social Computing; The Social Computing Strategist & the Commu… [...]

[...] to respectfully correct him and leaning on my research findings from my recent Forrester report: How to Staff for Social Computing. In fact, we’ve found that there are two roles to be found in corporations serious about [...]

[...] to hire people in two specific roles: the Social Media Strategist and the Community Manager (as explained by Forrester Reseach’s Jeremiah Owyang). That, for me, is really where the challenge and opportunity [...]

[...] I published a report called How to Hire for Social Computing, it indicates what management should look for, how to manage them, and how they should think about [...]

[...] Jeremy Owyang, the report’s author, mentions in his blog, staffing for social computing boils down to two crucial roles: (1) the Social Media Strategist who [...]

[...] that I didn’t disclose in public, that my research on Community Managers (that I published yesterday) serves two purposes, Forrester is seeking a Community Manager at our Cambridge Mass [...]