I’m pretty confident that there is a wide range of social media sophistication of the Web Strategy Blog readers.
I get questions that are very novice, but those that are very advanced tell me they’re still learning something once in a while. The same is true on my interactions with clients, there’s a small group of the very sophisticated, but most are trying to answer the ‘how do we do it’. Very few are in the ‘what is it stage’ when it comes to social media.
David Churbuck from Lenovo is in the sophisticated camp and moans that I’m writing posts for the novice community “let’s step up the analysis and look at the hard questions, not the thumbsuckers”. He’s right ya know, but here’s an explanation:
Some of my posts are aimed at the novices but it’s because I refer people to these starter posts to save me time. The Social Media FAQ series and the 3 Impossible conversations (the one David complains about) is for that.
If you’re in the medium stage, and are convinced that you understand social media but need to jump forward quickly, read these posts.
Now if you’re on the more sophisticated side, you may benefit on all my posts tagged Web Strategy. If you want to dive in to measurement you’ll need to sift through my posts tagged Social Media Measurement.
I’m grateful for feedback from folks like David (check out his Bio, he’s very seasoned) and I even offered him the opportunity go guest post on this blog to set the bar higher. But if you’re still hungry for advanced content that solves all your business problems, you won’t find those here. While I share a great deal of information on this blog (I work really hard to try to earn your trust and respect) but I reserve 100% of my resource for my clients.
I know I’m never going to please everyone, but lemme tell ya, I walk a real fine line of trying to connect with the community, being mindful to my paying clients, and doing my day job. There really isn’t a lot of folks that have done this to this level, so bear with me while I walk on new ground.