Etsy created this “electronic press release” to show how hand made products are created, shared, sold, and discussed on their community site.
All of the products are hand made and are unique, unlike the mass produced commercial products are sold. Think back a few years, this wasn’t possible, hand made items would be generally limited in distribution to local stores, craft shows, or maybe some type of catalog.
How is Esty different? While Craigslist is more impersonal, Etsy focuses on building community, relationships and even online events (like a virtual craft show). Ebay, which certainly has similar features, doesn’t cater to only these unique handmade items.
Now, the web provides access for anyone to share unique items, and benefit from a global storefront. Expect more of smaller, individual, and customized goods to be created, traded, and sold due to the web.