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Hey Armchair Critics, Rate the SuperBowl ads this Sunday using Twitter “TwitterBowl”

Categories: MicroMedia, Web AdvertisingPosted on February 2nd, 2008

I’ve created MicroMedia events before, this time, I want to frame it as an overlay to the multi million dollar advertising event, the Superbowl.


[TwitterBowl is a real-time social experiment where the audience rates million dollar advertisements in real time using Twitter]

Are you a superbowl ad critic? Of course you are, everyone is. Even if you don’t watch the superbowl, those pervasive ads will end up in YouTube, Digg, and your cousins blog and your best friends Facebook profile. Tired of others choosing which one was the funniest/stupidist/biggest waste of time? Well this year, you can rate your own superbowl ads using Twitter, and see what everyone else in Twitter thinks too.

There’s just three steps:


1) Sign up: Get a twitter account, got that? Good.

2) Send your vote to @superbowlads: When we’re watching the game in real time, simply send a reply to superbowlads. I created this Twitter account just for this virtual event. Reply to the superbowlads account, name the commerical, and give it a rating of 1-5 stars, 5 being the best.

examples:

“@superbowlads That Pepsi commercial was funny 4 stars”

“@superbowlads The Hillary Clinton advertisement was bunko 2 stars”

“@superbowlads Bud-wise-er, that was so 10 years ago, weak. 1 star”

3) See what others rated: You can then see everyone who’s rated the ads by doing a search on any of the Twitter search tools, I like Terraminds. See this example, it’s showing all the people who have replied to superbowlads.

I’m going to be hanging at Brian Solis’s house (Eric will be there too), we’ll be tweeting the whole time, and I hope the rest of you do. And no, I’m not using this data for anything, it’s just for fun. I may try to tally up the results, but it’s not for anything official, just another way for social media to be an overlay where we take charge, where we control, and where we voice our opinions.

See you on twitterland on Sunday!

Update: There are dozens of messages coming in every few minutes. One respondent said he was tracking them on his mobile and received 677 messages in 30 minutes.

Also, twitter replies seems to be going slowly, I’m using the search tools to get updates.

Update: Chris Heuer did a quick Utterz interview asking me about the purpose of this experiment.

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This entry was posted on Saturday, February 2nd, 2008 at 6:39 am and is filed under MicroMedia, Web Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

37 Responses to “Hey Armchair Critics, Rate the SuperBowl ads this Sunday using Twitter “TwitterBowl””

  1. Jeremiah: I like the idea. Will add this to my Superbowl ad blog post.



    2. Posted by Lionel Menchaca on February 2nd, 2008 at 9:34 am

  2. I’ll be Tweeting as I watch the game at home and hoping Twitter can manage the load.



    3. Posted by rslux on February 2nd, 2008 at 10:53 am

  3. Here’s my post on Direct2Dell: http://direct2dell.com/one2one/archive/2008/02/02/44113.aspx



    4. Posted by Lionel Menchaca on February 2nd, 2008 at 11:03 am

  4. Thanks Lionel!



    5. Posted by jeremiah_owyang on February 2nd, 2008 at 3:59 pm

  5. Great idea! will log on and see you virtually live in twitter-universe on Super Bowl Sunday.



    6. Posted by Scott on February 2nd, 2008 at 5:05 pm

  6. [...] it can also be used for other things and Jeremiah Owyang from Forrester Research is using Twitter on SuperBowl sunday to poll his followers about what are the best SuperBowl [...]



    7. Posted by Using Twitter as a polling tool « in Digital Marketing [dot] com on February 2nd, 2008 at 9:14 pm

  7. Spreading the word, casting my votes. Enjoy!



    8. Posted by kenekaplan on February 3rd, 2008 at 3:09 am

  8. A bunch of marketers will critique the Super Bowl commercials on Twitter during the game. See details here:
    http://tinyurl.com/294cmq



    9. Posted by Robert Rosenthal on February 3rd, 2008 at 8:04 am

  9. [...] A few folks are starting to spread the news and are interseted in being a couch-based superbowl ad critic. If you’ve not heard the news, we’re going to use twitter to rate the ads, the instructio…. [...]



    10. Posted by Pregame Buzz for the TwitterBowl on February 3rd, 2008 at 9:14 am

  10. It’s the Twitter Bowl! :)



    11. Posted by Brian Solis on February 3rd, 2008 at 9:16 am

  11. damn sounds like fun. unfort I’ll be airborne for most of the game. crap. cheers anyway to you & solis & company! hope 2 c u later this week.



    12. Posted by dave mc on February 3rd, 2008 at 10:27 am

  12. Great idea will be rating!



    13. Posted by Adam Gershenbaum on February 3rd, 2008 at 10:34 am

  13. I know, it’s too late, but why you didn’t that on Pownce, where you can rate a note, and always have the average count?
    One note per ad and the game is done.

    If you’ll be so kind to reply I’ll quote it here: http://mkg.tumblr.com/post/25405568 where I blogged about this party.



    14. Posted by markingegno on February 3rd, 2008 at 10:48 am

  14. Nice idea - I’m in.

    Go Pats!



    15. Posted by Len Devanna on February 3rd, 2008 at 10:54 am

  15. Len, glad to have you!



    16. Posted by jeremiah_owyang on February 3rd, 2008 at 12:22 pm

  16. A bunch of marketers from the Facebook group, “What I Saw at the Direct Marketing Revolution,” will also be Twittering about the ads during the game. Details are here:
    http://tinyurl.com/294cmq



    17. Posted by Robert Rosenthal on February 3rd, 2008 at 2:28 pm

  17. [...] - Rate today’s Super Bowl ads using Twitter Another thumbs up to Jeremiah for this community initiative to rate super bowl ads. Sign up and put on your opinionated [...]



    18. Posted by Blog, Cambrian House, The Uber Interesting World of Crowdsourcing - Cambrian House, Home of Crowdsourcing on February 3rd, 2008 at 2:37 pm

  18. [...] @Superbowlads, Jeremiah Owyang, Rohit Bhargava, Super Bowl, Twitter  Jeremiah Owyag ignited a Super Bowl Twitterthon idea and many are stepping in to use social media to engage more with the Super Bowl.  Join the [...]



    19. Posted by Twitter Vote for Favorite Super Bowl TV Ads « Movin’ Ahead on February 3rd, 2008 at 2:50 pm

  19. Awesome! Great idea Jeremiah.



    20. Posted by Michael Vu on February 3rd, 2008 at 3:32 pm

  20. Great idea! Twitter sometimes is magic…



    21. Posted by Simone Lovati on February 3rd, 2008 at 4:13 pm

  21. [...] in my never ending search to find kewl things on the interweb I came across Jeremiah Zwyang’s TwitterBowl experiment. You can click on the link for all the details but basically Jeremiah setup a twitter account to [...]



    22. Posted by Super Bowl Weekend 2008 on February 4th, 2008 at 1:40 am

  22. [...] recap and you can view all responses The social media experiment went very well, there are over 2500 responses to the superbowlads account. I spent over an hour hand [...]



    23. Posted by A Night at the TwitterBowl: Successful but Unwieldy on February 4th, 2008 at 6:08 am

  23. [...] Jeremiah Owyang used Twitter to create a MicroMedia event that resulted in more than 2500 opinions on the commercials, their effectiveness, brand relevance, and overall appeal. As Twitterers, like myself, watched the ads we sent our comments to a Twitter address that Jeremiah had set up just for the event. Using one of the Twitter search engines (I was using Twitter Search) I was able to read what others had to say about the commercials, too. Jeremiah has already written a post about the aftermath (A Night at the Twitterbowl), his analysis and some tips to brand managers. [...]



    24. Posted by Twitter, MicroMedia and the Super Bowl on February 4th, 2008 at 6:11 am

  24. [...] watching a couple dozen folks twitter the game as they watched it. Thank to Jeremiah Owyang’s social media experiment, most of the Twitter-banter centred on rating the (in)famous SuperBowl commercials as they aired. [...]



    25. Posted by Social Media in Real-Time : Colin’s Blog on February 4th, 2008 at 7:08 am

  25. [...] this year’s game, feedback was a little more immediate. Web strategist Jeremiah Owyang issued a call to the marketing industry to use Twitter to vote for their favourite or least favourite ads during the game. By replying to [...]



    26. Posted by ShinyRed » Blog Archive » Twitterbowl brings out the armchair ad pundits on February 4th, 2008 at 7:53 am

  26. [...] is how Jeremiah framed it: I’ve created MicroMedia events before, this time, I want to frame it as an overlay to [...]



    27. Posted by The FASTForward Blog » Twitter Bowl - A Landmark Media Experiment: Enterprise 2.0 Blog: News, Coverage, and Commentary on February 4th, 2008 at 9:42 am

  27. [...] Another cool thing was that on Twitter there was a superbowlads account. During the game you could send them your ranking for each ad and they would aggregate them. Here is the post with the rules from the creator. [...]



    28. Posted by Matt Herzberger.com » Blog Archive » Did you catch the Superbowl ads last night? on February 4th, 2008 at 10:33 am

  28. [...] l’analista Forrester Jeremiah Owyang ha intrapreso un esperimento significativo, cercando di portare Internet fuori dalla Rete: attraverso un account Twitter le persone avevano la [...]



    29. Posted by The "TwitterBowl" social media experiment | Microblogging.it on February 4th, 2008 at 3:09 pm

  29. [...] … e sui commenti in tempo reale lasciati dai twitter-maniaci (esperimento lanciato da Owyang, che ne commenta i [...]



    30. Posted by Pubblicità da Super Bowl « Marketing For Nerds on February 5th, 2008 at 6:41 am

  30. [...] Josh Bernoff and I conducted an interesting experiment.  I (Jeremiah) encouraged the twitter community (social media, marketing, advertising mavens) to join in on providing real-time ratings about ads during the superbowl.  You can read how we invited the community to participate. [...]



    31. Posted by Josh Bernoff Analyzes the Twitter Bowl Results (see who the Twitterati rated the best –and worst) on February 5th, 2008 at 2:29 pm

  31. [...] bunch of well-informed people. Forrester analyst, Jeremiah Owyang, has also used Twitter as a quick polling [...]



    32. Posted by I made it into Alltop’s Twitterati! « evolution on March 2nd, 2008 at 9:51 am

  32. [...] real-time). Take for example the ‘research’ done on twitter during the superbowl in 2008, “TwitterBowl”. As explained by the ‘researchers’: “TwitterBowl is a real-time social experiment where [...]



    33. Posted by Masters of Media, New Media MA Amsterdam » Twitter, The Aphorism & Semantic Analysis on October 23rd, 2008 at 2:21 am

  33. [...] real-time). Take for example the ‘research’ done on twitter during the superbowl in 2008, “TwitterBowl”. As explained by the ‘researchers’: “TwitterBowl is a real-time social experiment where [...]



    34. Posted by Blogroll » Twitter, The Aphorism & Semantic Analysis on October 23rd, 2008 at 4:47 pm

  34. [...] information and chatter leading up to and going into the big game. Meanwhile, Forrester analyst Jeremiah Owyang will be conducting a “TwitterBowl” experiment during the game, where you can send in your votes to @superbowlads (with an “s” at the [...]



    35. Posted by Super Bowl Ads Web 2.0 Roundup: Watch, Tweet, and Widge …t | Oliver J. Chiang | Digital Daily | AllThingsD on January 31st, 2009 at 10:21 pm

  35. [...] Twitterbowl rated advertising spots on TV will millions contributing to the conversation and providing valuable [...]



    36. Posted by PR 2.0 Strategies : Deirdre Breakenridge » The PR 2.0 Change on February 5th, 2009 at 7:46 am

  36. [...] real-time). Take for example the ‘research’ done on twitter during the superbowl in 2008, “TwitterBowl”. As explained by the ‘researchers’: “TwitterBowl is a real-time social experiment where [...]



    37. Posted by Twitter, The Aphorism & Semantic Analysis « Kai Henriquez’s Weblog on March 2nd, 2009 at 3:35 am

  37. [...] out this post from Jeremiah Owyang, or just follow these instructions to participate in Twitter voting for Super Bowl [...]



    38. Posted by Digital Papercuts » Blog Archive » Vote for Favorite Super Bowl Ads with Twitter on March 25th, 2009 at 6:33 am

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