Video: Alastair Duncan on Corporate Website Leadership (3:30)

Which department should take leadership of your corporate web strategy? Earlier this week, I flew out to Vegas to speak on a panel with Alastair Duncan is Chief Executive of MRM, at Intel’s sales and marketing event.

I was really impressed by his nuggets, that I got him on video in the Sands conference center to talk about ownership and governance of web programs within corporations. Alastair’s blog is located Participation Marketing.

What you’ll learn?

  • Who really is in charge of web strategy programs? Which department (listen to his insightful answer)
  • How to avoid making your website an irrelevant ‘picture on the wall’
  • How can Marketing and IT actually get along?