Which department should take leadership of your corporate web strategy? Earlier this week, I flew out to Vegas to speak on a panel with Alastair Duncan is Chief Executive of MRM, at Intel’s sales and marketing event.
I was really impressed by his nuggets, that I got him on video in the Sands conference center to talk about ownership and governance of web programs within corporations. Alastair’s blog is located Participation Marketing.
What you’ll learn?
Who really is in charge of web strategy programs? Which department (listen to his insightful answer) How to avoid making your website an irrelevant ‘picture on the wall’ How can Marketing and IT actually get along?