Comments on: Why Your Social Media Plan should have Success Metrics

By: Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources - ooze

Wed, 20 Jan 2010 19:26:24 +0000

[...] Why Your Social Media Plan should have Success Metrics From Web Strategy by Jeremiah: Good discussion of defining success metrics for your social media plan along with a few examples of possible success metrics. [...]

By: Max

Max — Thu, 26 Nov 2009 03:19:00 +0000

This is really a great help special for those who are just starting their own network.

Vision Board

By: Social Media Plan Metrics « Emerging Technologies Librarian

Social Media Plan Metrics « Emerging Technologies Librarian — Wed, 12 Aug 2009 03:20:46 +0000

[...] Owyang, Jeremiah. Why Your Social Media Plan should have Success Metrics. Web Strategy January 25th, 2008. http://www.web-strategist.com/blog/2008/01/25/why-you-social-media-plan-should-indicate-what-does-su... [...]

By: The V-Files » Social Media Success - Measurable?

The V-Files » Social Media Success - Measurable? — Thu, 19 Mar 2009 19:37:49 +0000

[...] of where your definition lies, remember this important step in your program development: have a goal of what success looks like to [...]

By: How To Write A Social Marketing Plan | Scalable Intimacy

How To Write A Social Marketing Plan | Scalable Intimacy — Wed, 11 Mar 2009 22:48:07 +0000

[...] has been well covered to the point of cliche, but start by figuring out what, exactly, you want to [...]

By: Be Careful What You Ask For at Experience Matters

Be Careful What You Ask For at Experience Matters — Tue, 30 Dec 2008 16:28:50 +0000

[...] online programs through some formula that equates anything to a GRP. Jeremiah Owyang wrote a great post on social success metrics that could be applied to all Internet [...]

By: Success Metrics For Social Media | Twitterviews - Life in 140 characters or less

Thu, 16 Oct 2008 16:07:34 +0000

[...] reading his blog – after you spend loads of time here of course. Anyway, Jerimiah has a really interesting post on how you should be judging the success of your social media [...]

By: New Metrics for the Collaborative World of Business «

New Metrics for the Collaborative World of Business « — Thu, 03 Jul 2008 22:59:41 +0000

[...] and impressions were the only measurements of success, but times are changing. A few months ago, Jeremiah Owyang talked about changing the way we measure success in social media and gave these examples of what success might look [...]

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Sun, 13 Apr 2008 15:56:40 +0000

[...] статьи: Why Your Social Media Plan should have Success MetricsПопулярность: [...]

By: Social Media Amidst A Recession « The Digital Resident

Social Media Amidst A Recession « The Digital Resident — Sat, 23 Feb 2008 11:28:35 +0000

[...] Web Strategist: Why your social media plan should have success metrics [...]

By: Sheri’s Links for January 31st through February 11th | Sheri Larsen's Flying Cloud

Tue, 12 Feb 2008 00:35:59 +0000

[...] Why Your Social Media Plan should have Success Metrics – [...]

By: mikimya, le blogue » Blog Archive » Social media plan?

mikimya, le blogue » Blog Archive » Social media plan? — Mon, 11 Feb 2008 16:43:07 +0000

[...] pour vous un lien que nous jugions intéressant de partager dans le contexte des médias [...]

By: jeremiah_owyang

jeremiah_owyang — Wed, 30 Jan 2008 10:23:18 +0000

Jonathan

Yes, I was in Barcelona this past Dec speaking at a Forrester event. I’ll be happy to come out to speak at other events, my email address is on my contact page.

By: links for 2008-01-30 « Green Tea Ice Cream

links for 2008-01-30 « Green Tea Ice Cream — Wed, 30 Jan 2008 09:27:48 +0000

[...] Why Your Social Media Plan should have Success Metrics More on social media or marketing ROI – increasingly, we’re looking to view various of our activities in this area as R&D and measure their success by the benchmarks you’d apply to an experiment. (tags: socialmedia socialnetworking metrics roi marketing) [...]

By: Jonathan Moody

Jonathan Moody — Wed, 30 Jan 2008 08:24:30 +0000

Another thought-provoking post from Jeremiah (do you ever get over to Europe?). These goals are sound and hence we suggest to our clients the need to understand their social media space (it’s not just blogs) before, during and after campaigns. Make it on going if you’re continually rolling out initiatives. And by understand I mean know what people are saying about you (brand/product/organization), who they are, where they talk and the relative influence / impact of these places and how these converations mobilize opinion online. That way you can set and monitor goals and metrics because Tim Wilson’s Einstein quote (see above) holds true in this space. See http://ijor.mypublicsquare.com/view/sense-and-online
for more on this.

By: jeremiah_owyang

jeremiah_owyang — Tue, 29 Jan 2008 11:19:11 +0000

Sure, maybe I shouldn’t have used the terms metrics interchangeably with goals, but the core message I’m sending out stays constant –regardless of nuances.

By: Stephen Haliczer

Stephen Haliczer — Tue, 29 Jan 2008 01:27:55 +0000

These really are goals not metrics. Perhaps those interested in metrics would benefit from joining the WAA Web Analytics Association.

Stephen Haliczer

By: Tabitha Grace Smith

Tabitha Grace Smith — Mon, 28 Jan 2008 21:56:42 +0000

I’m agreeing in theory, but yes, these sound more like goals than metrics. We’re working on what metrics should look on when we launch new ideas, but we’re running into problems when clients are tightfisted with their own analytics.

By: THINKing » What Does Social Media Success Look Like?

THINKing » What Does Social Media Success Look Like? — Mon, 28 Jan 2008 20:19:20 +0000

[...] Owyang at Web Strategy By Jeremiah has an interesting post on why social media plans should contain success metrics. Jeremiah gives us [...]