List of companies that measure widget measurement or metrics

Categories: Industry Index, Social Media Measurement, Widget StrategyPosted on January 22nd, 2008

I’m watching more closely the movement within the widget industry, it’s growing quickly, and we expect 2008 to have some serious growth from this market. Expect widget advertising networks to appear this year, and as a result, the need to measure and watch this distributed industry is important. Here’s a list of companies that measure widget network growth.

How is widget measurement different than traditional web analytics? Widgets spread (velocity = distance/time) over networks, and are distributed. Users will embed them, interact with them and share with them with others. Also, you can identify unique nodes where applications have spread, these are influencer nodes, and should be treated with extra care. When deploying your widget, since it’s managed by a host, demand that you’ve access to metrics so you can see how it performs, and more importantly, who it works well with.

List of companies that provide widget measurement or metrics

Appsaholic from Social Media
“SocialMedia developed Appsaholic, an analytics suite that allows you to track the success of your application and see how it compares to others”

Clearspring
“Clearspring is the leading provider of cross-platform widget services. Our goal is to make it easy to use content and services from across the Internet to weave personalized experiences. With our flagship service, digital content and service providers can easily package, distribute, and analyze the performance of widgets via a single platform. Clearspring is a privately funded company based in McLean, Virginia.”

Gigya
“Gigya serves the world’s largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion and tracking.”

Widgetbox’s Syndication Metrics
“Widgetbox’s Widget Syndication Metrics is an analytics dashboard for widget developers. It is free and comes with every widget on Widgetbox.”

Mixercast
“A Multimedia Player With A Revenue Model ”

MuseStorm
“MuseStorm’s breakthrough analytics give publishers and marketers previously unattainable precise distribution and audience interaction metrics, including impressions, video playback, rollovers, and clickthroughs. With this intelligence, companies can optimize their content and delivery in real time to maximize the engagement of their audience.”

If you want to learn more about widget strategy, this podcast with Clearspring is very helpful.

Know of others? Please leave a comment.

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This entry was posted on Tuesday, January 22nd, 2008 at 6:18 am and is filed under Industry Index, Social Media Measurement, Widget Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Jeremiah,
And NewsGator…

Posted by Jeff Nolan on January 22nd, 2008 at 2:22 pm

Jeff

Thanks, where’s the webpage talking about Newsgator’s analytics?

Posted by jeremiah_owyang on January 22nd, 2008 at 2:56 pm

I’m pretty sure Google’s Gadget Ads offers plenty of metrics…

Posted by adam on January 22nd, 2008 at 3:01 pm

I’m pretty sure Google’s Gadget Ads offers plenty of metrics, but it may not be open to the public yet…

http://www.google.com/adwords/gadgetads/features.html

Posted by adam on January 22nd, 2008 at 3:03 pm

[...] List of companies that measure widgets I created a list of different services that allow measurement of widgets, you can track them as this space grows. I expect this list to double within 3 [...]

Posted by Weekly Digest of the Social Networking Space: Jan 22, 2008 on January 22nd, 2008 at 3:30 pm

Hi Jeremy,

Great post today. I am the Director of Product Management specific to analytics at Clearspring and am really excited to see us listed for widget analytics. Coming from a web analytics background into this space, it is an exciting and unique position to be - the measurement of distributed content that can travel. We are really working to build out a robust system that helps the Widget Creator not only analyze, but strategize on how to best seed their widget to maximize spread.

Looking forward to more postings on widget analytics. Let me know if you’ll be at E-Metrics in SanFran in May - or bet yet, please come to presentation on Widget Analytics!

Regards, Jodi

Posted by Jodi McDermott on January 22nd, 2008 at 3:41 pm

adam

I don’t see the specific widget measurement tool from google. where is that?

Posted by jeremiah_owyang on January 22nd, 2008 at 4:20 pm

Jodi

Thanks for stopping by, I’m looking forward to spending more time learning about your company. We should do a formal briefing in the near future.

Posted by jeremiah_owyang on January 22nd, 2008 at 4:21 pm

The NewsGator widget reporting tools are provided to our clients.

Posted by Jeff Nolan on January 22nd, 2008 at 7:45 pm

Hey bud, I see this page about Newsgator’s syndication services, but I need to see very specific product content or services content about measurement. I don’t see it.

http://www.newsgator.com/Business/PrivateLabelPlatform/Default.aspx

Posted by jeremiah_owyang on January 23rd, 2008 at 6:04 am

Same thing with this page

http://www.newsgator.com/Business/WidgetFramework/Default.aspx

Jeremiah, Good list. I’d add Mixercast, which just got funding.

Posted by Tomio Geron on January 23rd, 2008 at 3:45 pm

Great to see that widget measurement is getting some well deserved attention. I agree that 2008 will be a breakout year for widget monetization.

From an audience measurement perspective, you should also throw in ComScore & Quantcast.

Posted by John Lovett on January 24th, 2008 at 8:12 am

My favorite widgets with analytics right now are:

http://www.clearspring.com - Love that I can widgetize any content.

http://www.gigya.com - wildfire quick posting is where it is at.

http://www.gydget.com - This widget will be one of my fav tools for a long time.

I probably won’t commit to using another widget for a campaign unless they offer the same granular analytics that these sites can. Check out the gydget widget in action over at http://www.myspace.com/neurosonic