Darren Barefoot and Julie Szabo sent me a physical card to my work address that told me to check out a unique URL where there was an advanced copy of the book waiting for me, a personalized page “Hi Jeremiah” and this original and unique video they made just for me (embedded above). The card was a nice touch, as they realized I’m overloaded with emails and messages and pitches.
One of the chapters in their social media marketing book is on blogger outreach. They get an “A” for creativity, originality, and thoughtfulness, and based upon this little demonstration, if the book is half as good as their approach, it’ll be a winner.
Of course, if you’re trying to get me to blog about you, you’ll have to step up the game in creativity.