Social Network Stats: Facebook, MySpace, Reunion (Jan, 2008)
Every so often as an Analyst I get numbers from some of the companies I cover (I’m mainly covering social networks now), here are some that I’ve received from Reunion, I feel it’s helpful to share this with my readers.
Sources
The ones from MySpace are handed to me from a member of the press, someone I have no reason not to trust, and the Facebook stats are from their own site.
Quick Analysis: The hot talked company Facebook has the highest growth rate, and at Forrester we predict it to achieve the same number of registered users as MySpace in Q4 of 2008, or early 2009 given the current growth rates. The widget platform, which launched summer 2007 has had strong growth as more than 13,000 applications have been launched. Please don’t call this the MySpace killer as each of these sites serves a different demographic, with a different purpose, and different tools. Facebook is more of a ‘lifestyle’ play that allows members to connect to each other.
General Growth
* More than 60 million active users
* An average of 250,000 new registrations per day since Jan. 2007
* An average of 3% weekly growth since Jan. 2007
* Active users doubling every 6 monthsUser Demographics
* Over 55,000 regional, work-related, collegiate, and high school networks
* More than half of Facebook users are outside of college
* The fastest growing demographic is those 25 years old and older
* Maintain 85 percent market share of 4-year U.S. universitiesUser Engagement
* Sixth-most trafficked site in the United States (comScore)
* More than 65 billion page views per month
* More than half of active users return daily
* People spend an average of 20 minutes on the site daily (comScore)Applications
* No. 1 photo sharing application on the Web (comScore)
* Photo application draws more than twice as much traffic as the next three sites combined (comScore)
* More than 14 million photos uploaded daily
* More than 6 million active user groups on the siteInternational Growth
* Canada has the most users outside of the United States, with more than 7 million active users
* The U.K. is the third largest country with more than 7 million active users
* Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France, Hong KongPlatform
* Over 7,000 applications have been built on Facebook Platform
* 100 new applications added per day
* More than 80% of Facebook members have used at least one application built on Facebook Platform
MySpace
Quick Analysis: MySpace the largest Social Network in North America maintains a dominant position as media site, primarily aimed at youth, giving them the opportunity to relate to brands and bands, as well as self-express. This site will continue to do with advertisers and marketers. Expect to see more TV and video networks to integrate and work with MySpace, who has the new generation that Generation X was to MTV.
Metrics
· MySpace has more than 110 million monthly active users
around the globe
· We are the country’s trafficked site on the Internet
· 85% of MySpace users are of voting age (18 or older)
· 1 in 4 Americans is on MySpace, in the UK it’s as common to
have a MySpace as it is to own a dog·On average 300,000 new people sign up to MySpace every day,
this month we broke a record and had 4.5 billion page views to the
site in one day.We are localized and translated in more than 20 international
territories: U.S., UK, Japan, Australia, France, Germany, Ireland, Italy,
Spain, Mexico, Canada, Netherlands, New Zealand, MySpace en
Espanol, Latin America, Austria, Sweden, Norway, Denmark and
Finland.·MySpace is one of the fastest growing websites of all time,
we have:
·100 Billion rows of data
·14 Billion comments on the site
·20 Billion mails on the site total
·50 Million mails per day (more than Yahoo, Hotmail,
or Google)
·10 Billion friend relationships
·1.5 Billion images
·8 Million images being uploaded per day
·60,000 new videos being upload to MySpaceTV each day
·More than 8 million artists and bands on MySpace Music
Acts including Lily Allen, Sean Kingston, Arctic
Monkeys, Dane Cook discovered on the site by usersCompany Details
·Launched in January 2004
·Acquired by Fox Interactive Media in October 2005
·Los Angeles-based
·Founded by Chris DeWolfe, CEO and Tom Anderson, President
Reunion
Quick Analysis: This quiet company is profitable already, and is making some strong growth with repeat users that are buying services from the company, as well as advertising. Reunion caters to an older crowd that is seeking to connect with each other from school, childhood, work, or locations. It’s surprising that this company has 32 million registered and is already profitable.
Highlights
·Over 32 Million Registered Members, and Growing
·70+ Million Site People Searches Actively Tracked
·7+ Million Avg. Unique Visitors Monthly
·700,000+ Paying SubscribersCompetitive Detail
·Critical Mass of Post-Facebook Members, with 90% Over 25 Years Old
·Patented Technology to Keep Address Book Updated
·Proven, Balanced Revenue Model: Higher Value/Member With Subscription ModelFinancial Summary
·Profitable Revenue Growth of over 100% every year without any external capital
·Ranked #664 in Inc. 5000 Top Companies
·4th Fastest-Growing Company in Los Angeles (LA Business Journal)
·Recently took 1st outside investment of $25M from Oak to accelerate growth
I’m thinking about publishing these numbers once a quarter or once a month, if you’re a company that’s in the social networking space, you can send me some valid and confirmed numbers at my email, listed on my contact page. These are not really centralized anywhere in the industry, and I think it could be of a service to everyone.
65 Comments so far
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This is interesting data, and will be useful to watch over time. It’s always interesting to know how the data is derived, so perhaps some exploration of the numbers in future posts would also be helpful.
Kit, I’ll add some analysis right now actually.
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Hi Jeremiah,
I´m a spanish strategist, a new one, trying to learn things on this world that I´m starting to love. I´ve to tell you, man, you are my main source of Knowledge, thank you very much. I´ve learned more in last month than in the pervious one, owe you one. If you ever come to Madrid a dinner on me.
Hey Miguelchi, I’m glad to be a resource! It’s an honor to help you, thannks!
Hope you keep this up, Jeremiah - valuable SNS stat snapshot that I haven’t seen else where. Much appreciated!
Jeremiah, interesting stuff! Haven’t been very aware of what is happening with Reunion, seemed to me on a short look in the past that it was similar to something like Classmates, but you’ve inspired me to have a better look.
FYI, a little plug if I may for a blog post I made yesterday of some of the top Facebook cities in the U.S., U.K. & Canada if you and your readers are interested:
http://jaymoonah.com/blog/2008/01/08/some-of-the-top-facebook-cities-in-canada-the-uk-the-us/
Cheers,
- J.
i know it’s hard to make applesauce out of oranges, but if you could choose a smaller set of comparison stats to measure across each that would be helpful to summarize, perhaps in tabular or visual format (ex: monthly uniques, time on site per day/mo).
otherwise, very interesting stuff & please do it as frequently as you’re willing to release
Oh damn Dave, you’re asking me to do more work? meh, maybe.
So which attributes do you deem important?
When MySpace says active users do they separate out one user who has multiple accounts?
My guess is that there is at least a 20% overlap which would massively impact the stats.
Mick
Also the term ‘active users’ isn’t clearly defined, I assume it means 30 days at least one login and activity.
Thanks so much Jeremiah — I just passed this onto an interactive company I am speaking with, who says some of their clients are clamoring to be on Facebook or MySpace. This info if helps to put social media strategies in perspective. I love your site because I love the cold, hard data!
Your blog is very beautiful, I too like the
I really like your blog
Kathryn
Glad you like the blog. Remember data is nothing without insight and interpretation. You need all of these elements to make sound decisions.
I just want to say Thanks.
I like your blog, great info, and really helpful.
Is there any data source about vertical networks?
Thanks!
Jeremiah, is there a way to find out the rates at which countries’ networks on Facebook are growing? I know that the Israel Network (currently at 328,945) has seen tremendous growth over the past five months and am very curious to see how it compares to the growth of the Top 10 most-active countries that you mention.
Thanks!
Lisa
This is really helpful Jeremiah, as it’s difficult to find these stats beyond some very basic comparative charts. Look forward to the next update.
Chris
[…] Apparently the industry is starved for hard core data and facts, as I received quite a bit of positive feedback about the numbers I published yesterday. […]
[…] networking statistics can prove elusive, certainly on the open net, so all the better to see a good summary of data from Facebook, MySpace and the lower profile Reunion on Jeremiah’s Web Strategy […]
[…] Owyang posted stats on Facebook, MySpace and Reunion yesterday. He has some interesting information including growth […]
I read on Aaron Wall’s blog yesterday that Social Networking does not really generate sales for business’s. Is social networking just what it says… social networking or are business’s able to convert traffic to sales?
John
Great question, and valid
Remove the term “social networking” and insert “Marketing” or “Sales”, it’s the same answer.
Merci beaucoup !
I’m an independent analyst in mobile social networking. I spent most of 2007 focusing on the topic and last week finished a market research report about it which Informa Telecoms & Media will publish before the end of this month. For more information about that resource, please visit www.informatm.com/msn.
I feel that 2008 could be ripe for forming an industry association to serve the needs of all those who are providing products and services for virtual communities. I have looked around and not found a place where the “players” are represented and playing a role in their own future. Do you know of one?
One of the critical needs which an industry association could address is data reporting (consistent, clearly defined and eventually consolidated). There would be other objectives, of course, but I would like to hear/read what you think of the possibilities of forming an industry association for social networking covering on-line as well as mobile markets, and for such a body to pool the industry’s data in the way valuable data are gathered for mobile and telecommunications markets.
[…] Las estadísticas de crecimiento de las diferentes redes sociales son uno de los datos que más empleo ultimamente en mi trabajo. A veces es complicado conseguirlas. Otras veces, las ofrecen las propias empresas, como es en el caso de Facebook, como bien indica el excelente blog de Jeremiah Owiang. […]
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[…] Social Network Stats: Facebook, MySpace, Reunion (Jan, 2008) (tags: statistics socialmedia socialnetworking) […]
[…] Strategist Jeremiah Owyang, Sr. Analyst at Forrester, compiled posted some data on Social Networking sites (Facebook, MySpace, […]
Informative stats!
But would anyone happen to know the number of businesses (business members) registered on MySpace and Facebook?
[…] Social Network Stats: Facebook, MySpace, Reunion (Jan, 2008) […]
These are interesting stats, but what I would really like to know is; what is the average number of page views per visitor for the ’social networking’ web site sector?
I tried to do some reverse engineering but the numbers don’t quite connect.. I am going ‘guestimate’ that its somewhere north of 7 pages per day/per user. Do you think that’s a conservative guess? Can anyone (Jeremiah in particular) provide me that info? We’re looking at developing a more local social site that will try to draw users in to post/chat/comment on local happenings/events/news. Think there’s room for that?
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[…] market cornered. And even though Facebook does not win the quantitative prize for most users (only topping 60 million “active” users worldwide, compared to the 110 million “monthly” user…); it may win the prize for most qualitative impact on its users (and you can check out my Bridging […]
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Hi All …. WoW now I know why this kid is so
…. Wild About MySpace …..
“On average 300,000 new people sign up to MySpace every day”, this month we broke a record and had 4.5 billion page views to the site in one day.
…. Psycho Kid Is Obsessed With Myspace Submitted By: Break.com (watchVideo) — Look out Angry Kid here comes the Myspace Obsessed Psycho Kid.
http://www.break.com/index/psycho-kid-is-obsessed-with-myspace.html
All my best to you and your “myspace”
Phillip Skinner
There is a new social networking website www.wheresyourworld.com centered around recreations and hobbies and the pages dynamically change when a new recreation or hobby is selected. Check it out!
There are many social networking services operated like www.orkut.com, www.myspace.com, www.facebook.com etc. Orkut.com is being operated by www.google.com. MySpace is an online community that lets you meet your friends’ friends. These are popular sites especially among youths. We can judge the popularity of these sites by seeing their ranking in http://www.alexa.com/data/details/main?url=www.fortunehotels.in Alexa. Orkut has been steadily rising on the Alexa charts but MySpace is still significantly bigger than Orkut.com.
[…] однією з перших і наразі є самою популярною в світі (понад 110 млн. активних користувачів за станом на січень…). У ній здавна інтегровано купу різних звичних вже […]
Excellent work, we are the first finance engine to link our CRM to SNS’s and this has help prioritise our features. Thanks, if you ever want to collect wholesale inbound source stats (channel breakdown to each SNS as a destination) we would be happy to contribute or host/sponsor it. Great work, this could be a hugely valuable service.
Cheers, Pete
CEO
saasu.com | the web finance engine
Good report overall. Good to see some analysis of usage across the SN spectrum.
Can you provide reference for Facebook daily Photo upload statistic (14M photo uploads/per day)
and clarify 2 items from following:
“Photo application draws more than twice as much traffic as the next three sites combined (comScore)”
#1
Which facebook photo application did you consider?
#2 which three other apps (I suppose you meant facebook apps ) from comscore report did you consider for this conclusion?
cheers
-ME
Jeremiah,
Neilsen Online reported a 5% decline in the number of unique visitors to Facebook in the UK in January 08. Is this a one time bump or the start of a trend? Have you seen anything similar for the USA or Canada?
This post is VERY old (in terms of the internet)
everyone should click on the “Digest” and “Social Networking” category on the right nav to get latest stats.
I’m curious how non-profits are using social networking. I volunteer at an exotic animal sanctuary. We can’t take all the animals we get calls about (someone buys a mountain lion then realizes it doesn’t make a good pet — go figure…). At this point all the staff can do is say, “Sorry we can’t take it”. Trying to figure out a way to put people who are trying to get rid of an animal in touch with someone who is in a position to take it. Was wondering if a social networking site could be of use in this, but generally speaking the demographic is older and not necessarily tech-savvy…
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Any good stats on LinkedIn?
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We recently published an article about Social Networks situation on Latinamerica in our blog.
You can read it on http://www.analytics20.org/web-analytics/white-paper-ii-social-networks-in-latin-america/
Enjoy it!
This is great stuff. Do you have any new numbers being it is a new quarter?
Jeremiah, in reference to the online “Social Networking space” in general, what are the demographic and psychographic profiles of site users.
[…] lot of people seems to be losing interest in Facebook, but they are still one of the largest social networks and they are still growing, with more than 70 million active users as I am writing […]
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[…] Forrester Research states Facebook and MySpace have different demographics. Senior Analyst Jeremiah Owyang says that “Both MySpace and Facebook serves different demographics with a different purpose and different tools. Facebook is more of a ‘lifestyle play’ that allows members to connect with each other.” […]
[…] http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008… […]
What you have to believe to believe Facebook is worth $9bn…
A whole raft of hard-to-value companies are given “interesting” valuations - see the list here on TechCrunch - by that nice Mr Blodget. Tut.
I’ll focus on Facebook, which is top of the pile and theoretically worth $9bn, or c 25x a theoretical $…
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Something like this you can find in the Netherlands (population 16 mil). Big social network (Hyves, 6 mil users), big schoolfriends site (Schoolbank, 5 mil), guess which is profitable. What about Classmates.com?
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[…] unusual for being on Facebook and many of our users aren’t, well, but many of our users are. The fastest growing demographic is users over 25, and I guarantee you that most people I know on Facebook are not […]
Hello, great article! I wished I’d discovered your blog much sooner
The data is sound; have you got access to a breakdown per country? E.g. the top 10 countries, how do they compare in terms of user base and activity?
mw