How to Successfully Moderate a Conference Panel, A Comprehensive Guide

This post has now become recommended reading for moderators at Ad:Tech 2008, SXSW 2011 (see FAQ #10), and previous Web 2.0 Expo events. Most Panels Suck: How To Stand out from Others Sadly, the value of most panels are really poor, and this is mostly … Continue readingHow to Successfully Moderate a Conference Panel, A Comprehensive Guide

Weekly Digest of the Social Networking Space: Jan 30, 2008

I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan … Continue readingWeekly Digest of the Social Networking Space: Jan 30, 2008

Social Media Measurement Webinar this Thursday

Don’t forget to attend this Complimentary Webinar on Social Media Measurement How to Listen Effectively and Engage in the Conversation this Thursday at 12:30 EST/9:30PST with Glenn Fannick, Product Development Manager at Dow Jones, my client. It’s not often I’m able to do free webinars, … Continue readingSocial Media Measurement Webinar this Thursday

Case Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community

A Widget Case Study Yesterday, I gave a teleconference on Facebook as a ready-made marketing program. I gave a few examples of success, and the audience was hungry for success metrics and numbers. One of the case examples was about rebranding an application/widget in this … Continue readingCase Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community

How Andrew read this blog…and got a job

Congrats to college graduate Andrew Cafourek for getting a job with Outrider. How’d he do it? by creating a professional looking site, being an excellent blogger, posting his resume, and learning how to use the tools to network with others –he demonstrated his web marketing … Continue readingHow Andrew read this blog…and got a job

Understanding the difference between Forums, Blogs, and Social Networks

It’s easy to get the tools mixed up, but it’s important to know the differences. Quite often (usually by executives) I’m asked the difference between Forums, Blogs, and Social Networks, here’s usually how I explain it (focusing first on usage and benefits rather than technical … Continue readingUnderstanding the difference between Forums, Blogs, and Social Networks

What Facebook’s Developer Announcement means: How Community can be Portable

Update: Several have suggested that this announcement is nothing new, (See initial announcement in 2006) and upon further investigation (and a quick email exchange with the Facebook team) confirms this to be right. What’s new is that it’s now easier to do than before. Regardless, … Continue readingWhat Facebook’s Developer Announcement means: How Community can be Portable

Video: Alastair Duncan on Corporate Website Leadership (3:30)

Click To Play Which department should take leadership of your corporate web strategy? Earlier this week, I flew out to Vegas to speak on a panel with Alastair Duncan is Chief Executive of MRM, at Intel’s sales and marketing event. I was really impressed by … Continue readingVideo: Alastair Duncan on Corporate Website Leadership (3:30)