Video: Microsoft’s Community Leader Sean O’Driscoll on Satisfaction, Loyalty, & Affinity (4:15)
Sean O’Driscoll, the General Manager of Microsoft’s MVP program shares with me the three different layers and levels of community. Sean has served the program for 15 years, and had just announced he’s planning to leave Microsoft to try some exciting things (we’ll be hearing from him soon). Thanks Sean for sharing with us and with your community.
Find out: 1) What the three stages of communities are: Satisfaction, Loyalty, Affinity 2) How to find key advocates 3) How to thank/reward them 4) How to engage with them.
Folks have been asking what my life is like and how we do research, I interviewed Sean for over half an hour, and was taking furious notes. It was a great warmup for this video, so in many ways you’re coming with me to the research interviews.
Sean, good luck on your new ventures!
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Thanks Jeremiah, I really enjoyed the talk and look forward to many more conversations in the future.
Sean
www.communitygrouptherapy.com
[…] had the good fortune to eat Sushi, have some 1:1 discussion and participate in a short video for Jeremiah this past month while he was in Seattle attending the Web Community Forum. The […]
It was great to have you on Sean, thanks!
Good stuff - thanks for taking the time to post and share this.
He heck of reminds me of Matt Damon when he talks. Good stuff. Microsoft is lucky enough to have to ‘find’ alpha fans. Others gotta wait a while. I wonder if there’s a psychology to this, but it probably varies from person to person. I’m sure some sort of social media measurement tactician could create a probability model though: “these following techniques can help 10% of potential customers become advocates. It’s kind of like the pharmaceutical market: should help most, obviously won’t help all. But thats why drugs will be targeted based on genomics and other factors.
Too bad human psychology isn’t so easy to target to.