Video: Microsoft’s Community Leader Sean O’Driscoll on Satisfaction, Loyalty, & Affinity (4:15)

Categories: Community Manager, Community Marketing, Interview, VideoPosted on December 20th, 2007

Sean O’Driscoll, the General Manager of Microsoft’s MVP program shares with me the three different layers and levels of community. Sean has served the program for 15 years, and had just announced he’s planning to leave Microsoft to try some exciting things (we’ll be hearing from him soon). Thanks Sean for sharing with us and with your community.

Find out: 1) What the three stages of communities are: Satisfaction, Loyalty, Affinity 2) How to find key advocates 3) How to thank/reward them 4) How to engage with them.

Folks have been asking what my life is like and how we do research, I interviewed Sean for over half an hour, and was taking furious notes. It was a great warmup for this video, so in many ways you’re coming with me to the research interviews.

Sean, good luck on your new ventures!

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This entry was posted on Thursday, December 20th, 2007 at 7:17 pm and is filed under Community Manager, Community Marketing, Interview, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Thanks Jeremiah, I really enjoyed the talk and look forward to many more conversations in the future.

Sean
http://www.communitygrouptherapy.com

Posted by Sean ODriscoll on December 20th, 2007 at 8:04 pm

[...] had the good fortune to eat Sushi, have some 1:1 discussion and participate in a short video for Jeremiah this past month while he was in Seattle attending the Web Community Forum. The [...]

Posted by Satisfaction, Loyalty and Affinity… : Community Group Therapy on December 31st, 2007 at 1:28 pm

It was great to have you on Sean, thanks!

Posted by jeremiah_owyang on December 31st, 2007 at 2:21 pm

Good stuff - thanks for taking the time to post and share this.

Posted by Bart Epstein on January 3rd, 2008 at 4:27 pm

He heck of reminds me of Matt Damon when he talks. Good stuff. Microsoft is lucky enough to have to ‘find’ alpha fans. Others gotta wait a while. I wonder if there’s a psychology to this, but it probably varies from person to person. I’m sure some sort of social media measurement tactician could create a probability model though: “these following techniques can help 10% of potential customers become advocates. It’s kind of like the pharmaceutical market: should help most, obviously won’t help all. But thats why drugs will be targeted based on genomics and other factors.

Too bad human psychology isn’t so easy to target to.