Finally, a Twitter Measurement Tool that works

Categories: MicroMedia, Social Media MeasurementPosted on December 18th, 2007

Update: I’ve just published all that I learned about Twitter on a subsequent post, please read here.

I’ve been watching the various twitter ranking, measuring, mashups appear, and most have little utility (other than some of the search tools). I’m pleased to finally run into Tweeterboard, which has metrics (see my profile), rankings, a ‘newsfeed’ of content, and it starts to tie relationships together of different users. There’s even an RSS feed of all the links I put on my twitter account, I often share what I find interesting on this feed, so please consider subscribing.

You can check your stats too, it’s much like Technorati, but it maps out your social graph. I’m thankful to the following users for ‘giving me love’. martysmind (40), mickeleh (24), jspepper (21), dough (20), shashib (20), jagath (18), tetesagehen (17), tastybit (16), shawnz (16). For any of those folks, you can add them by going to www.twitter.com/PutNameHere.

Why is understanding who talks to me and vice versa important? Because you can see who influences me, and who I influence.

If you haven’t figured out Twitter yet, it’s a chat room, and information and conversations are happening there before it hits blogs. In fact, even the press are getting stories by watching the conversation in Twitter. If your job is to watch the conversation (many early adopters in here) I recommend you follow some of the top posters. Then when you’re ready to dive in, there’s over 400 other users that want to connect! Please note this tool isn’t for everyone, so figure out your objectives first.

If you haven’t done it yet, try these tools
Because of the API and RSS feeds, third party developers are experimenting with the output. True useful business tools haven’t really emerged, but it’s only year one.

1 Search for your brand, see who’s talking about you
2 TwitterVision is a map that shows the global conversations, interesting but low value. It would be great if this could be segmented by role, topic, region, or industry.
3 TwitterBlocks shows a graphical representation of who your neighbors are, again, not sure of the value, although the interface sure is neat.
4 There’s over 100 applications available that have been created by the developer community. I’ve used Snitter, an Adobe air app, but it started to be a resource hog.
5 There’s already a twitter application in Facebook, or you can embed it on your blog, and because I can update my account from my mobile phone, I’ve used it to meet up with people.

Update: Marshall at Read Write Web thinks the tool is valuable, and James Governor sees the value of Twitter.

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This entry was posted on Tuesday, December 18th, 2007 at 2:17 pm and is filed under MicroMedia, Social Media Measurement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

[...] isn’t all Jason Calacanis yelling death to Luddites or Jeremiah Owyang pontificating on his own marketing prowess. Sometimes it’s about love. Loooooooooooove. Coooooooool. Like [...]

Posted by Dave Winer tweets his way into our hearts [Geek Love] »TechAddress on December 18th, 2007 at 5:00 pm

Another good search tool here

http://terraminds.com/twitter

Posted by jeremiah_owyang on December 18th, 2007 at 6:28 pm

[...] read a great post by Jeremiah Owyang over at his blog today about Tweeterboard. He notes a lot of great things about [...]

Posted by East Coast Blogging » Is Tweeterboard Relief From RSS Overload on December 18th, 2007 at 7:35 pm

Jeremiah, just wanted to say thanks for the kind words. Hope you continue to find TB useful.

Posted by Gene on December 18th, 2007 at 10:07 pm

[...] Today we see the announcement of a new leaderboard, this time in Twitterland. ReadWriteWeb reports it and they are excited about it, as is Jeremiah Owyang. [...]

Posted by Tweeterboard: Yet another useless leaderboard tool « Alexander van Elsas’s Weblog on new media & technologies and their effect on social behavior on December 19th, 2007 at 1:36 am

Hi Jeremiah, thanks for all the work on Social Media, we follow you daily. Any suggestions/examples on how to use Twitter for a political party or a corporation trying to connect to customers?

Posted by Al on December 19th, 2007 at 2:48 am

Hi Jeremiah, thought you might like to check out a twitter-like application for social activism:

http://www.HelpWorldClimate.com
http://www.HelpWorldPoverty.com
http://www.HelpWorldPeace.com
http://www.HelpWorldWildlife.com

Again, thanks for your strategic take on all this social networking that’s going on. Greg

Posted by Greg Tallent on December 19th, 2007 at 4:06 am

Great post Jeremiah!

Posted by lisa on December 19th, 2007 at 4:15 am

[...] ran into tweeterboard yesterday, and found it valuable, when I first saw it, I was in 8th place, then moved to 1st. Now I’m [...]

Posted by Leveling the playing field: How to be ‘popular’ on Twitter on December 19th, 2007 at 4:30 am

Jeremiah,

I am thinking of a common repository / wiwki where as new Twitter tools get developed people can add them there. Your post is a good start to find these tools.

There are two other tools that I use to search for particular terms:

Tweetscan.com and terraminds.com

Tweetscan has a feature that I use everyday- You can specify upto 5 search terms and have a email digest delivered to you everyday. very useful for brand searches .

Next I hope tweetscan gives me a graph of the search results.

For Twittervision or Twittermaps I can think of a value on waiting rooms where people can look at the board and be privvy to conversations around the world on Twitter.

Shashi

Posted by Shashi Bellamkonda on December 19th, 2007 at 6:33 am

[...] Owyang is bullish on the new tool, writing: I’ve been watching the various twitter ranking, measuring, mashups appear, and most have little utility (other than some of the search tools). I’m pleased to finally run into Tweeterboard, which has metrics (see my profile), rankings, a ‘newsfeed’ of content, and it starts to tie relationships together of different users. [...]

Posted by ImpactWatch Blog » Blog Archive » Tracking Twitter on December 19th, 2007 at 8:31 am

Jeremiah

Tweeterboard offers some interesting features. The fact that it only tracks 2600 of the nearly three-quarter million Twitter users, though, severely limits its usefulness.

Twitter will get a lot more interesting and useful when we’ve got Twitter tools that are on a par with the state of current newsreaders.

One other comment - it seems risky to promote your Twitterboard feed without running it through something like Feedburner. You’re putting a third party, that’s beyond your control, between you and your subscribers.

Posted by James Lewin on December 19th, 2007 at 10:28 am

[...] Jeremiah Owyang: If you haven’t figured out Twitter yet, it’s a chat room, and information and conversations are happening there before it hits blogs. In fact, even the press are getting stories by watching the conversation in Twitter. If your job is to watch the conversation (many early adopters in here) I recommend you follow some of the top posters. [...]

Posted by Har’s Site » Blog Archive » Twitter Advice on December 19th, 2007 at 12:28 pm

[...] Finally, a Twitter Measurement Tool that works (tags: twitter tools howto blog) [...]

Posted by links for 2008-01-02 : BryanSays.com on January 2nd, 2008 at 4:41 pm

[...] measuring, mashups appear, and most have little utility other than some of the search tools. …http://www.web-strategist.com/blog/2007/12/18/finally-a-twitter-measurement-tool-that-works/Twitter Tip : Tweeting the Long TailAre you on Twitter? Do you run a blog or website? Do you tweet [...]

Posted by twitter ranking on August 1st, 2008 at 3:57 am