Jason Calacanis was laughed off the blogosphere for his definition of Web 3.0:
“Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.”
The folks at Google may have Been listening as today they launched Knol.
“Our goal is to encourage people who know a particular subject to write an authoritative article about it.”
and
“Knols will include strong community tools. People will be able to submit comments, questions, edits, additional content, and so on. Anyone will be able to rate a knol or write a review of it. Knols will also include references and links to additional information”
By chance Jason’s definition completely matches what Google (his competitor now) just launched. Because this is a Google product, could we expect search results to favor Google products that are correctly optimized to be found over Mahalo or Wikipedia?
Either way, this is a great business opportunity for Google, ‘you contribute content, we make you famous, and we can deliver ads’. I also think SEO and SMO firms will get in on the action, when it comes to Google rankings, search results and advertising, there’s already a booming industry here.
This entry was posted on Friday, December 14th, 2007 at 8:28 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
24 Responses to “Calacanis’s “Web 3.0″ was right?”
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Jeremiah Owyang
Silicon Valley
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Forrester Research.













To give something a label like web 3.0 there has to be some major innovation behind it. Minus Googles credibility this product is not bringing anything new. This is more like baby steps in that direction.
Posted by dMix on December 14th, 2007 at 8:50 am
Please don’t stroked Calacanis’ ego any more than it needs, lol
Cheers,
Aidan
http://www.MappingTheWeb.com
Posted by Aidan Henry on December 14th, 2007 at 9:46 am
This is all BS in my opinion. Those definitions tell me nothing.
Posted by Dan Schawbel on December 14th, 2007 at 11:15 am
If you check Jason’s twitter feed, he doesn’t see Knol as a threat.
Posted by jeremiah_owyang on December 14th, 2007 at 12:29 pm
I would have to second that a “3.0″ designation should indicate a major fundamental change. While I do agree that the above is occurring on the web, I disagree that is a cataclysmic change worthy of a full point increment.
Posted by Matt Shandera on December 14th, 2007 at 12:32 pm
Yeah I’m not sure if this is Web 3.0 yet. Maybe.
Posted by Tabz on December 14th, 2007 at 1:49 pm
Jeremiah, Knol is not a Web 3.0 concept. Rather it is Web 1.0 concept being used to augment the processing of information. Web 3.0 is an altogether different system which lies in the idea of “machine intelligence”.
Posted by Krish on December 14th, 2007 at 1:56 pm
[...] and … God, is anyone keeping track of this stuff?), Google is now making a run, as you may have heard, to start populating its own search results by [...]
Posted by Deep Jive Interests » Google’s Destruction, Step #1: Populate Search Results With Google Pages on December 14th, 2007 at 2:02 pm
Jeremiah you crack me up lately. So Google does a new service and that’s now Web 3.0 per Jason? What was OpenSocial, Web 2.35? Was the new Google Maps 2.47?
Posted by allen stern on December 14th, 2007 at 4:03 pm
10. Have you hugged [web personality of the moment's] ego today?
20. If then = not. Why? Howdoyouexpecttogetnoticed? Goto 10.
Posted by Christopher Coulter on December 14th, 2007 at 4:17 pm
Come on Jeremiah
Creating more pages on the web does not make Web 3.0
Everyone knows that Web 1.0 is the web of pages, Web 2.0 is the web of people and Web 3.0 (shudder) is the web of data.
Let’s just give it a more accurate name rather than a version number (DataPortability?)
Also… Google making a Wikipedia killer? In my book this is just evil.
Posted by Chris Saad on December 14th, 2007 at 4:22 pm
Thanks a lot, Jeremiah. Now Jason will be completely insufferable — er, I mean *more* insufferable
Posted by Mathew Ingram on December 14th, 2007 at 4:24 pm
[...] there are competing knols on highly-charged topics like abortion or the state of Israel. And as Jeremiah pointed out, I expect that SEO/SEM companies are already thinking about how they could sell knol creation [...]
Posted by Fiat Lux » Google Knols - This Is Going To Be Ugly on December 14th, 2007 at 4:29 pm
Someone asked me a question about Web 5.0 last week, and it wasn’t a joke.
Posted by Dave Winer on December 14th, 2007 at 4:40 pm
@Dave Winer
Oh dear.
Posted by jeremiah_owyang on December 14th, 2007 at 4:58 pm
It sounds like everyone finds Jason very entertaining…funny comments.
Posted by jeremiah_owyang on December 14th, 2007 at 5:27 pm
Bingo…………:)
Posted by IAAdmin on December 14th, 2007 at 6:28 pm
@Dave Winer,did you know that in 5 dimensions any sphere can be unknotted? So Web 5.0 is the stage where there are no hyperlinks that would ever send you back to the original page.
Posted by Alberto Escarlate on December 14th, 2007 at 8:45 pm
In the spirit of self promotion, I recently left a comment on Fred Wilson’s blog avc regarding Social Blogging.http://avc.blogs.com/a_vc/2007/12/social-blogging.html
I came up with the term Socialoging, which I think has some relevance to your original post.
Posted by ryan on December 15th, 2007 at 12:35 am
Web 3.0 won’t be called that way and i personally don’t think it will imply high quality media files (this article looks like a spam ad for knol)
Posted by xvespa on December 15th, 2007 at 9:39 am
[...] Calacanis’s “Web 3.0″ was right? (tags: trends forecasts media internet) [...]
Posted by Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » links for 2007-12-15 on December 15th, 2007 at 11:23 am
Interestingly Knol is a clear direction toward human search vs algorithm search from the biggest player.
Surely Knol could be used to vote on what the meaning of Web3.0 will be. Everything else is uncontested opinion
Posted by Marc Lehmann on December 16th, 2007 at 8:15 pm
[...] Jason Calacanis has a definition of the web 3.0 for you, [...]
Posted by Knock-knock? Web 3.0 here! at Indubitabil, Nu Conteaza. on December 19th, 2007 at 4:42 am
[...] Calacanis’s “Web 3.0″ was right? [via Zemanta] [...]
Posted by Twittering-Facebooking-Blogging Made In Social-Networking Heaven! | Insights, Inspirations, Tranquility, Peace and Harmony on May 8th, 2008 at 6:33 am