Calacanis’s “Web 3.0″ was right?

Jason Calacanis was laughed off the blogosphere for his definition of Web 3.0:

“Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.”

The folks at Google may have Been listening as today they launched Knol.

“Our goal is to encourage people who know a particular subject to write an authoritative article about it.”


“Knols will include strong community tools. People will be able to submit comments, questions, edits, additional content, and so on. Anyone will be able to rate a knol or write a review of it. Knols will also include references and links to additional information”

By chance Jason’s definition completely matches what Google (his competitor now) just launched. Because this is a Google product, could we expect search results to favor Google products that are correctly optimized to be found over Mahalo or Wikipedia?

Either way, this is a great business opportunity for Google, ‘you contribute content, we make you famous, and we can deliver ads’. I also think SEO and SMO firms will get in on the action, when it comes to Google rankings, search results and advertising, there’s already a booming industry here.

  • dMix

    To give something a label like web 3.0 there has to be some major innovation behind it. Minus Googles credibility this product is not bringing anything new. This is more like baby steps in that direction.

  • Aidan Henry

    Please don’t stroked Calacanis’ ego any more than it needs, lol


  • Dan Schawbel

    This is all BS in my opinion. Those definitions tell me nothing.

  • jeremiah_owyang

    If you check Jason’s twitter feed, he doesn’t see Knol as a threat.

  • Matt Shandera

    I would have to second that a “3.0″ designation should indicate a major fundamental change. While I do agree that the above is occurring on the web, I disagree that is a cataclysmic change worthy of a full point increment.

  • Tabz

    Yeah I’m not sure if this is Web 3.0 yet. Maybe.

  • Krish

    Jeremiah, Knol is not a Web 3.0 concept. Rather it is Web 1.0 concept being used to augment the processing of information. Web 3.0 is an altogether different system which lies in the idea of “machine intelligence”.

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  • allen stern

    Jeremiah you crack me up lately. So Google does a new service and that’s now Web 3.0 per Jason? What was OpenSocial, Web 2.35? Was the new Google Maps 2.47?

  • Christopher Coulter

    10. Have you hugged [web personality of the moment's] ego today?

    20. If then = not. Why? Howdoyouexpecttogetnoticed? Goto 10.

  • Chris Saad

    Come on Jeremiah ;)

    Creating more pages on the web does not make Web 3.0

    Everyone knows that Web 1.0 is the web of pages, Web 2.0 is the web of people and Web 3.0 (shudder) is the web of data.

    Let’s just give it a more accurate name rather than a version number (DataPortability?)

    Also… Google making a Wikipedia killer? In my book this is just evil.

  • Mathew Ingram

    Thanks a lot, Jeremiah. Now Jason will be completely insufferable — er, I mean *more* insufferable :-)

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  • Dave Winer

    Someone asked me a question about Web 5.0 last week, and it wasn’t a joke.

  • jeremiah_owyang

    @Dave Winer

    Oh dear.

  • jeremiah_owyang

    It sounds like everyone finds Jason very entertaining…funny comments.

  • IAAdmin


  • Alberto Escarlate

    @Dave Winer,did you know that in 5 dimensions any sphere can be unknotted? So Web 5.0 is the stage where there are no hyperlinks that would ever send you back to the original page.

  • ryan

    In the spirit of self promotion, I recently left a comment on Fred Wilson’s blog avc regarding Social Blogging.

    I came up with the term Socialoging, which I think has some relevance to your original post.

  • xvespa

    Web 3.0 won’t be called that way and i personally don’t think it will imply high quality media files (this article looks like a spam ad for knol)

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  • Marc Lehmann

    Interestingly Knol is a clear direction toward human search vs algorithm search from the biggest player.

    Surely Knol could be used to vote on what the meaning of Web3.0 will be. Everything else is uncontested opinion :)

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