Video: How to Allocate Resources for your Web Strategy (3:15 with CEO Ian Lurie)
It’s nearly 2008 and many companies are starting to plan for next year’s web strategy budget. This can include many, many different types of activities, including resources, staffing, and outsourcing services.
Find out how to deploy your resources, and how social media is a ’soft cost’, which I referenced this in my webinar with Seth…but forgot to credit Ian, so here I am now, thanks Ian for being a thought leader
I talked with Ian Lurie, CEO of Portent Interactive, who shares with me how companies should start to think about how the budget their resources. Ian’s written a book called Conversation Marketing, which I’ve read and reviewed. If you look carefully, you’ll see Brian Keith hanging out in the lobby.
Have you seen my list of the Many Forms of Web Marketing for 2007? I’m going to update it soon, what should be added?
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Hi Jeremiah
I am looking for a webcast of podcast of the seminar you did with Seth…(missed it, sorry) any chance??
Your list of web marketing does not include a social media newsroom. Shouldn’t it?
Han, thanks, keep an eye out for it. It’s will appear on myventurepad.com and I’ll also be blogging about it when it’s live.
Soren
Good suggestion. If I include the ’social media’ newsroom, I’ll also have to include ‘traditional’ news room (most companies have this) then collateral, then PR too. Isn’t that a larger context of how to use such tools?
Let me noodle on that, I don’t want to make the scope toooo big.
I agree the scope shouldn’t be to big.
But in my experience companies understand the social media newsroom faster than they understand blogs et al. A social media newsroom is a good entrance point to the new conversational web. Thats why I think you should include it.
Talk about social media, mashups, APIs and applications, content transfer maybe (transferring say watching new on your tv to a mobile device which you can then listen to through audio if you have to leave somewhere), future of search and human based search, serious games. If possible could you provide case studies and such. One of my main issues is that I don’t know how to really learn how to do this stuff thoroughly, its always advice and pointers that leave me sort of unfulfilled, and I’m definitely not an expert. Thanks a lot
sorry.
by the transfer of content I really meant how many of these mediums will be converging, from TV to mobile, to contextual IN mobile, to social media and brandsponsorships and the list goes on and on..
I’m guessing there will be a thinner line between the mediums . Also it would be good to point out the ways to measure each part of the strategy so we can better know how to allocate resources.