Video: Community Marketing in Japan with Kaori, Mozilla’s Marketing Manager

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I met up with Kaori at Mozilla’s headquarters (kicking off a discussion), she was in town from Japan, and I was able to ask her some questions on how community marketing is done in Japan. Learn from her how Mozilla (a company known for giving power to it’s member) has successfully used voices of the community to lead.

Kaori shared with me how Mozilla listens to what users customers and the community have to say –and how it impacts events and future products.

Firefox regionalized their brand experience in Japan, and created this cute and appropriate anime looking Firefox persona, see Foxkeh.

Oh, and if you’re new to my videos, click on the ‘video’ category on the right nav, or ‘web strategy show’ to find others. I’m known for spinning the camera around, so you can both see me, the environment, and then focus in on the guest, I want you to try to experience the moment.

This entry was posted on Thursday, December 6th, 2007 at 3:10 am and is filed under Asia, Community Marketing, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.