Video: Community Marketing in Japan with Kaori, Mozilla’s Marketing Manager

December 06th, 2007 | Category: Asia, Community Marketing, Video

I met up with Kaori at Mozilla’s headquarters (kicking off a discussion), she was in town from Japan, and I was able to ask her some questions on how community marketing is done in Japan. Learn from her how Mozilla (a company known for giving power to it’s member) has successfully used voices of the community to lead.

Kaori shared with me how Mozilla listens to what users customers and the community have to say –and how it impacts events and future products.

Firefox regionalized their brand experience in Japan, and created this cute and appropriate anime looking Firefox persona, see Foxkeh.

Oh, and if you’re new to my videos, click on the ‘video’ category on the right nav, or ‘web strategy show’ to find others. I’m known for spinning the camera around, so you can both see me, the environment, and then focus in on the guest, I want you to try to experience the moment.

5 Comments so far

DK December 6th, 2007 7:43 am

Great insights - thanks for sharing Jeremiah!

DK
kaori December 6th, 2007 9:27 am

Hey, Jeremiah. Nice to see you at the Mountain View office. Thank you for the sweet comments. I truly enjoyed your brown bag presentation. Hope I can see you again in the near future. Will keep watching your blog more closely.
jeremiah_owyang December 6th, 2007 10:26 am

Kaori

What a rapid response, thanks for sharing with us!
thomashan December 6th, 2007 4:44 pm

Jeremiah and Kaori,

Thanks for the great interview. I happened to be at Mozilla just this week for Lunch 2.0, great little sofa area.

Man, that icon on foxkeh.com is da bomb! so cute!
Jim December 9th, 2007 1:47 pm

Thanks for helping us understand that Mozilla is listening and paying attention to the customers and users the community.