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	<title>Comments on: Facebook: Opportunities of a Ready-Made Platform</title>
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	<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/</link>
	<description>Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers</description>
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		<title>By: Jeremiah Owyang Opens Web Community Forum with His Keynote &#124; A View from the Isle</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-244183</link>
		<dc:creator>Jeremiah Owyang Opens Web Community Forum with His Keynote &#124; A View from the Isle</dc:creator>
		<pubDate>Wed, 19 Dec 2007 00:12:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-244183</guid>
		<description>[...] Jeremiah put his slides put in his post. Technorati Tags: webcomforum, web community forum, Jeremiah Owyang, Facebook, [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] Jeremiah put his slides put in his post. Technorati Tags: webcomforum, web community forum, Jeremiah Owyang, Facebook, [...]</p>
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	<item>
		<title>By: Jeremiah Owyang Opens Web Community Forum with His Keynote &#124; A View from the Isle</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-244184</link>
		<dc:creator>Jeremiah Owyang Opens Web Community Forum with His Keynote &#124; A View from the Isle</dc:creator>
		<pubDate>Wed, 19 Dec 2007 00:12:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-244184</guid>
		<description>[...] Jeremiah put his slides put in his post. Technorati Tags: webcomforum, web community forum, Jeremiah Owyang, Facebook, [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] Jeremiah put his slides put in his post. Technorati Tags: webcomforum, web community forum, Jeremiah Owyang, Facebook, [...]</p>
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]]></content:encoded>
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	<item>
		<title>By: MattCeni</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-236100</link>
		<dc:creator>MattCeni</dc:creator>
		<pubDate>Wed, 12 Dec 2007 05:36:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-236100</guid>
		<description>I think it&#039;s very important to look at an engagement strategy for Facebook, YouTube or any other community. It&#039;s way too easy and often that you get in a brainstorm and some shouts, let&#039;s facebook or why aren&#039;t we YouTube&#039;ing.  

Taking a holistic approach to connecting all web properties together and the ability to promote each entity while still pushing content is something we&#039;re still looking to tackle.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s very important to look at an engagement strategy for Facebook, YouTube or any other community. It&#8217;s way too easy and often that you get in a brainstorm and some shouts, let&#8217;s facebook or why aren&#8217;t we YouTube&#8217;ing.  </p>
<p>Taking a holistic approach to connecting all web properties together and the ability to promote each entity while still pushing content is something we&#8217;re still looking to tackle.</p>
]]></content:encoded>
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	<item>
		<title>By: a work on process &#187; Jeremiah Owyang on Facebook Strategies and Beyond</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-231841</link>
		<dc:creator>a work on process &#187; Jeremiah Owyang on Facebook Strategies and Beyond</dc:creator>
		<pubDate>Sun, 09 Dec 2007 17:21:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-231841</guid>
		<description>[...] number of people have been linking to Jeremiah Owyang&#8217;s presentation at the Web Community Forum (I think I found it via Beth Kanter). It&#8217;s a good overview of the pros, cons and options for [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] number of people have been linking to Jeremiah Owyang&#8217;s presentation at the Web Community Forum (I think I found it via Beth Kanter). It&#8217;s a good overview of the pros, cons and options for [...]</p>
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		<title>By: &#187; Overview of Web Community Forum 2007 Connie Bensen: My Conversations</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-231090</link>
		<dc:creator>&#187; Overview of Web Community Forum 2007 Connie Bensen: My Conversations</dc:creator>
		<pubDate>Sun, 09 Dec 2007 04:55:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-231090</guid>
		<description>[...] Keynote was excellent. He put his slides up on his [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] Keynote was excellent. He put his slides up on his [...]</p>
</div>
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		<title>By: Facebook as Ready-Made Social Media Marketing Platform : deswalsh.com</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-229647</link>
		<dc:creator>Facebook as Ready-Made Social Media Marketing Platform : deswalsh.com</dc:creator>
		<pubDate>Sat, 08 Dec 2007 09:52:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-229647</guid>
		<description>[...] now that Jeremiah has published the slides from his presentation - as below - I&#8217;m more than interested. I&#8217;m [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] now that Jeremiah has published the slides from his presentation &#8211; as below &#8211; I&#8217;m more than interested. I&#8217;m [...]</p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-227806</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Fri, 07 Dec 2007 12:31:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-227806</guid>
		<description>Sanjay

You should probably contact Facebook directly for Sponsored pages.</description>
		<content:encoded><![CDATA[<p>Sanjay</p>
<p>You should probably contact Facebook directly for Sponsored pages.</p>
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		<title>By: Sanjay</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-227686</link>
		<dc:creator>Sanjay</dc:creator>
		<pubDate>Fri, 07 Dec 2007 10:35:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-227686</guid>
		<description>How does one get a sponsored page on facebook?
The options they sent were fliers. But I need to get one done similar to Target.</description>
		<content:encoded><![CDATA[<p>How does one get a sponsored page on facebook?<br />
The options they sent were fliers. But I need to get one done similar to Target.</p>
]]></content:encoded>
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		<title>By: callingbull</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-227300</link>
		<dc:creator>callingbull</dc:creator>
		<pubDate>Fri, 07 Dec 2007 03:06:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-227300</guid>
		<description>What is so game changing about this? All this slide deck talks about is that you need to have a strategy for Facebook. 

Consultants have been selling strategy for various initiatives for decades. Duh. 

CRM. You need a strategy for that.
ERP. You need a strategy for that.
SCM. You need a strategy for that. 

See a pattern? What is funny is that Web20 crowd jump on this like this is the best thing since sliced bread. Egad.</description>
		<content:encoded><![CDATA[<p>What is so game changing about this? All this slide deck talks about is that you need to have a strategy for Facebook. </p>
<p>Consultants have been selling strategy for various initiatives for decades. Duh. </p>
<p>CRM. You need a strategy for that.<br />
ERP. You need a strategy for that.<br />
SCM. You need a strategy for that. </p>
<p>See a pattern? What is funny is that Web20 crowd jump on this like this is the best thing since sliced bread. Egad.</p>
]]></content:encoded>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-226382</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Thu, 06 Dec 2007 13:34:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-226382</guid>
		<description>Beth, thanks for sharing, great deck.</description>
		<content:encoded><![CDATA[<p>Beth, thanks for sharing, great deck.</p>
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		<title>By: Electrolicious&#187; Blog Archive &#187; Buzz phrases I heard today</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-225846</link>
		<dc:creator>Electrolicious&#187; Blog Archive &#187; Buzz phrases I heard today</dc:creator>
		<pubDate>Thu, 06 Dec 2007 06:45:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-225846</guid>
		<description>[...] I took obsessive notes, and then Jeremiah released his power point, making my notes superfluous. But here they [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] I took obsessive notes, and then Jeremiah released his power point, making my notes superfluous. But here they [...]</p>
</div>
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		<title>By: Why Facebook? Social Networking for Fun and Profits! &#187; Blog Archive &#187; Jeremiah Owyang on Facebook Strategy at Seattle Conference</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-225796</link>
		<dc:creator>Why Facebook? Social Networking for Fun and Profits! &#187; Blog Archive &#187; Jeremiah Owyang on Facebook Strategy at Seattle Conference</dc:creator>
		<pubDate>Wed, 05 Dec 2007 22:58:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-225796</guid>
		<description>[...] Jeremiah posted the slides from his presentation this [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] Jeremiah posted the slides from his presentation this [...]</p>
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		<title>By: The Web Community Forum, day one</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-225782</link>
		<dc:creator>The Web Community Forum, day one</dc:creator>
		<pubDate>Wed, 05 Dec 2007 22:51:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-225782</guid>
		<description>[...] has posted the slides for his keynote presentation for everyone&#8217;s [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] has posted the slides for his keynote presentation for everyone&#8217;s [...]</p>
</div>
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		<title>By: blognation Canada &#187; Blog Archive &#187; Jeremiah Owyang Opens Web Community Forum with His Keynote</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-225771</link>
		<dc:creator>blognation Canada &#187; Blog Archive &#187; Jeremiah Owyang Opens Web Community Forum with His Keynote</dc:creator>
		<pubDate>Wed, 05 Dec 2007 22:32:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-225771</guid>
		<description>[...] Jeremiah put his slides put in his post. Technorati Tags: webcomforum, web community forum, Jeremiah Owyang, Facebook  [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] Jeremiah put his slides put in his post. Technorati Tags: webcomforum, web community forum, Jeremiah Owyang, Facebook  [...]</p>
</div>
]]></content:encoded>
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		<title>By: Beth Kanter</title>
		<link>http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/comment-page-1/#comment-225763</link>
		<dc:creator>Beth Kanter</dc:creator>
		<pubDate>Wed, 05 Dec 2007 22:26:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/12/05/your-facebook-strategy-opportunities-of-a-ready-made-platform/#comment-225763</guid>
		<description>Wow, this is great.  I&#039;m madly preparing a keynote and full day workshops for nonprofits for Friday in Portland - on developing strategy, metrics, measurement -- small group work.   I have a range of backgrounds/experience - so I have to start from the beginning and set context -- (explaining why social media is important in the context of telling the story of the wizard of oz)
http://www.slideshare.net/kanter/meyer-memorial-trust-193323/</description>
		<content:encoded><![CDATA[<p>Wow, this is great.  I&#8217;m madly preparing a keynote and full day workshops for nonprofits for Friday in Portland &#8211; on developing strategy, metrics, measurement &#8212; small group work.   I have a range of backgrounds/experience &#8211; so I have to start from the beginning and set context &#8212; (explaining why social media is important in the context of telling the story of the wizard of oz)<br />
<a href="http://www.slideshare.net/kanter/meyer-memorial-trust-193323/" rel="nofollow">http://www.slideshare.net/kanter/meyer-memorial-trust-193323/</a></p>
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