Facebook: Opportunities of a Ready-Made Platform

Posted on December 5th, 2007 in: Events, Facebook Strategy

I’ve just completed my keynote here at the Web Community Forum, my presentation was a kick off: Your Facebook Strategy: Opportunities of a Ready-Made Platform. I also cover some of the challenges, including the recent BeaconGate, and most importantly, how to develop a strategy that makes sense.

If you’re not familiar with Facebook, I’ve written this primer: What you should know about Facebook.

In addition to being an Analyst covering social networks, I’m a user too, you can add me as a contact (I’ll add you back) or join the Web Strategy Group.

Tris Hussey has blogged about the presentation and there were a tremendous amount of tweets from Teresa on Web Comm Forum. Update: Ariel of Microsoft took amazing notes, I was watching her type with flurry and passion, followed by Mari’s high level bullet points.

Update: Mari also was blogging the event.

Tags for this event are wcf07

Filed under: Events, Facebook Strategy

http://beth.typepad.com Beth Kanter

Wow, this is great. I’m madly preparing a keynote and full day workshops for nonprofits for Friday in Portland – on developing strategy, metrics, measurement — small group work. I have a range of backgrounds/experience – so I have to start from the beginning and set context — (explaining why social media is important in the context of telling the story of the wizard of oz)
http://www.slideshare.net/kanter/meyer-memorial-trust-193323/
Pingback: blognation Canada » Blog Archive » Jeremiah Owyang Opens Web Community Forum with His Keynote
Pingback: The Web Community Forum, day one
Pingback: Why Facebook? Social Networking for Fun and Profits! » Blog Archive » Jeremiah Owyang on Facebook Strategy at Seattle Conference
Pingback: Electrolicious» Blog Archive » Buzz phrases I heard today
http://www.web-strategist.com/blog/ jeremiah_owyang

Beth, thanks for sharing, great deck.
http://callingbull.blogspot.com callingbull

What is so game changing about this? All this slide deck talks about is that you need to have a strategy for Facebook.

Consultants have been selling strategy for various initiatives for decades. Duh.

CRM. You need a strategy for that.
ERP. You need a strategy for that.
SCM. You need a strategy for that.

See a pattern? What is funny is that Web20 crowd jump on this like this is the best thing since sliced bread. Egad.
http://communitycommunity.blogspot.com Sanjay

How does one get a sponsored page on facebook?
The options they sent were fliers. But I need to get one done similar to Target.
http://www.web-strategist.com/blog/ jeremiah_owyang

Sanjay

You should probably contact Facebook directly for Sponsored pages.
Pingback: Facebook as Ready-Made Social Media Marketing Platform : deswalsh.com
Pingback: » Overview of Web Community Forum 2007 Connie Bensen: My Conversations
Pingback: a work on process » Jeremiah Owyang on Facebook Strategies and Beyond
http://news.fedex.com MattCeni

I think it’s very important to look at an engagement strategy for Facebook, YouTube or any other community. It’s way too easy and often that you get in a brainstorm and some shouts, let’s facebook or why aren’t we YouTube’ing.

Taking a holistic approach to connecting all web properties together and the ability to promote each entity while still pushing content is something we’re still looking to tackle.
Pingback: Jeremiah Owyang Opens Web Community Forum with His Keynote | A View from the Isle
Pingback: Jeremiah Owyang Opens Web Community Forum with His Keynote | A View from the Isle
Pingback: Jeremiah Owyang on Facebook Strategy at Seattle Conference | MariSmith.com