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Facebook: Opportunities of a Ready-Made Platform

Categories: Events, Facebook StrategyPosted on December 5th, 2007

I’ve just completed my keynote here at the Web Community Forum, my presentation was a kick off: Your Facebook Strategy: Opportunities of a Ready-Made Platform. I also cover some of the challenges, including the recent BeaconGate, and most importantly, how to develop a strategy that makes sense.

If you’re not familiar with Facebook, I’ve written this primer: What you should know about Facebook.

In addition to being an Analyst covering social networks, I’m a user too, you can add me as a contact (I’ll add you back) or join the Web Strategy Group.

Tris Hussey has blogged about the presentation and there were a tremendous amount of tweets from Teresa on Web Comm Forum. Update: Ariel of Microsoft took amazing notes, I was watching her type with flurry and passion, followed by Mari’s high level bullet points.

Update: Mari also was blogging the event.

Tags for this event are wcf07

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This entry was posted on Wednesday, December 5th, 2007 at 3:11 pm and is filed under Events, Facebook Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comments
  • Wow, this is great. I'm madly preparing a keynote and full day workshops for nonprofits for Friday in Portland - on developing strategy, metrics, measurement -- small group work. I have a range of backgrounds/experience - so I have to start from the beginning and set context -- (explaining why social media is important in the context of telling the story of the wizard of oz)
    http://www.slideshare.net/kanter/meyer-memorial...
  • Beth, thanks for sharing, great deck.
  • What is so game changing about this? All this slide deck talks about is that you need to have a strategy for Facebook.

    Consultants have been selling strategy for various initiatives for decades. Duh.

    CRM. You need a strategy for that.
    ERP. You need a strategy for that.
    SCM. You need a strategy for that.

    See a pattern? What is funny is that Web20 crowd jump on this like this is the best thing since sliced bread. Egad.
  • How does one get a sponsored page on facebook?
    The options they sent were fliers. But I need to get one done similar to Target.
  • Sanjay

    You should probably contact Facebook directly for Sponsored pages.
  • I think it's very important to look at an engagement strategy for Facebook, YouTube or any other community. It's way too easy and often that you get in a brainstorm and some shouts, let's facebook or why aren't we YouTube'ing.

    Taking a holistic approach to connecting all web properties together and the ability to promote each entity while still pushing content is something we're still looking to tackle.
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