Facebook: Opportunities of a Ready-Made Platform

Categories: Events, Facebook StrategyPosted on December 5th, 2007

I’ve just completed my keynote here at the Web Community Forum, my presentation was a kick off: Your Facebook Strategy: Opportunities of a Ready-Made Platform. I also cover some of the challenges, including the recent BeaconGate, and most importantly, how to develop a strategy that makes sense.

If you’re not familiar with Facebook, I’ve written this primer: What you should know about Facebook.

In addition to being an Analyst covering social networks, I’m a user too, you can add me as a contact (I’ll add you back) or join the Web Strategy Group.

Tris Hussey has blogged about the presentation and there were a tremendous amount of tweets from Teresa on Web Comm Forum. Update: Ariel of Microsoft took amazing notes, I was watching her type with flurry and passion, followed by Mari’s high level bullet points.

Update: Mari also was blogging the event.

Tags for this event are wcf07

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This entry was posted on Wednesday, December 5th, 2007 at 3:11 pm and is filed under Events, Facebook Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Wow, this is great. I’m madly preparing a keynote and full day workshops for nonprofits for Friday in Portland - on developing strategy, metrics, measurement — small group work. I have a range of backgrounds/experience - so I have to start from the beginning and set context — (explaining why social media is important in the context of telling the story of the wizard of oz)
http://www.slideshare.net/kanter/meyer-memorial-trust-193323/

Posted by Beth Kanter on December 5th, 2007 at 3:26 pm

[...] Jeremiah put his slides put in his post. Technorati Tags: webcomforum, web community forum, Jeremiah Owyang, Facebook [...]

Posted by blognation Canada » Blog Archive » Jeremiah Owyang Opens Web Community Forum with His Keynote on December 5th, 2007 at 3:32 pm

[...] has posted the slides for his keynote presentation for everyone’s [...]

Posted by The Web Community Forum, day one on December 5th, 2007 at 3:51 pm

[...] Jeremiah posted the slides from his presentation this [...]

Posted by Why Facebook? Social Networking for Fun and Profits! » Blog Archive » Jeremiah Owyang on Facebook Strategy at Seattle Conference on December 5th, 2007 at 3:58 pm

[...] I took obsessive notes, and then Jeremiah released his power point, making my notes superfluous. But here they [...]

Posted by Electrolicious» Blog Archive » Buzz phrases I heard today on December 5th, 2007 at 11:45 pm

Beth, thanks for sharing, great deck.

Posted by jeremiah_owyang on December 6th, 2007 at 6:34 am

What is so game changing about this? All this slide deck talks about is that you need to have a strategy for Facebook.

Consultants have been selling strategy for various initiatives for decades. Duh.

CRM. You need a strategy for that.
ERP. You need a strategy for that.
SCM. You need a strategy for that.

See a pattern? What is funny is that Web20 crowd jump on this like this is the best thing since sliced bread. Egad.

Posted by callingbull on December 6th, 2007 at 8:06 pm

How does one get a sponsored page on facebook?
The options they sent were fliers. But I need to get one done similar to Target.

Posted by Sanjay on December 7th, 2007 at 3:35 am

Sanjay

You should probably contact Facebook directly for Sponsored pages.

Posted by jeremiah_owyang on December 7th, 2007 at 5:31 am

[...] now that Jeremiah has published the slides from his presentation - as below - I’m more than interested. I’m [...]

Posted by Facebook as Ready-Made Social Media Marketing Platform : deswalsh.com on December 8th, 2007 at 2:52 am

[...] Keynote was excellent. He put his slides up on his [...]

Posted by » Overview of Web Community Forum 2007 Connie Bensen: My Conversations on December 8th, 2007 at 9:55 pm

[...] number of people have been linking to Jeremiah Owyang’s presentation at the Web Community Forum (I think I found it via Beth Kanter). It’s a good overview of the pros, cons and options for [...]

Posted by a work on process » Jeremiah Owyang on Facebook Strategies and Beyond on December 9th, 2007 at 10:21 am

I think it’s very important to look at an engagement strategy for Facebook, YouTube or any other community. It’s way too easy and often that you get in a brainstorm and some shouts, let’s facebook or why aren’t we YouTube’ing.

Taking a holistic approach to connecting all web properties together and the ability to promote each entity while still pushing content is something we’re still looking to tackle.