Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Facebook: Opportunities of a Ready-Made Platform

December 05th, 2007 | Category: Facebook Strategy, Events

I’ve just completed my keynote here at the Web Community Forum, my presentation was a kick off: Your Facebook Strategy: Opportunities of a Ready-Made Platform. I also cover some of the challenges, including the recent BeaconGate, and most importantly, how to develop a strategy that makes sense.

If you’re not familiar with Facebook, I’ve written this primer: What you should know about Facebook.

In addition to being an Analyst covering social networks, I’m a user too, you can add me as a contact (I’ll add you back) or join the Web Strategy Group.

Tris Hussey has blogged about the presentation and there were a tremendous amount of tweets from Teresa on Web Comm Forum. Update: Ariel of Microsoft took amazing notes, I was watching her type with flurry and passion, followed by Mari’s high level bullet points.

Update: Mari also was blogging the event.

Tags for this event are wcf07

15 Comments so far

  1. Beth Kanter December 5th, 2007 3:26 pm

    Wow, this is great. I’m madly preparing a keynote and full day workshops for nonprofits for Friday in Portland - on developing strategy, metrics, measurement — small group work. I have a range of backgrounds/experience - so I have to start from the beginning and set context — (explaining why social media is important in the context of telling the story of the wizard of oz)
    http://www.slideshare.net/kanter/meyer-memorial-trust-193323/

  2. blognation Canada » Blog Archive » Jeremiah Owyang Opens Web Community Forum with His Keynote December 5th, 2007 3:32 pm

    […] Jeremiah put his slides put in his post. Technorati Tags: webcomforum, web community forum, Jeremiah Owyang, Facebook […]

  3. The Web Community Forum, day one December 5th, 2007 3:51 pm

    […] has posted the slides for his keynote presentation for everyone’s […]

  4. Why Facebook? Social Networking for Fun and Profits! » Blog Archive » Jeremiah Owyang on Facebook Strategy at Seattle Conference December 5th, 2007 3:58 pm

    […] Jeremiah posted the slides from his presentation this […]

  5. Electrolicious» Blog Archive » Buzz phrases I heard today December 5th, 2007 11:45 pm

    […] I took obsessive notes, and then Jeremiah released his power point, making my notes superfluous. But here they […]

  6. jeremiah_owyang December 6th, 2007 6:34 am

    Beth, thanks for sharing, great deck.

  7. callingbull December 6th, 2007 8:06 pm

    What is so game changing about this? All this slide deck talks about is that you need to have a strategy for Facebook.

    Consultants have been selling strategy for various initiatives for decades. Duh.

    CRM. You need a strategy for that.
    ERP. You need a strategy for that.
    SCM. You need a strategy for that.

    See a pattern? What is funny is that Web20 crowd jump on this like this is the best thing since sliced bread. Egad.

  8. Sanjay December 7th, 2007 3:35 am

    How does one get a sponsored page on facebook?
    The options they sent were fliers. But I need to get one done similar to Target.

  9. jeremiah_owyang December 7th, 2007 5:31 am

    Sanjay

    You should probably contact Facebook directly for Sponsored pages.

  10. Facebook as Ready-Made Social Media Marketing Platform : deswalsh.com December 8th, 2007 2:52 am

    […] now that Jeremiah has published the slides from his presentation - as below - I’m more than interested. I’m […]

  11. » Overview of Web Community Forum 2007 Connie Bensen: My Conversations December 8th, 2007 9:55 pm

    […] Keynote was excellent. He put his slides up on his […]

  12. a work on process » Jeremiah Owyang on Facebook Strategies and Beyond December 9th, 2007 10:21 am

    […] number of people have been linking to Jeremiah Owyang’s presentation at the Web Community Forum (I think I found it via Beth Kanter). It’s a good overview of the pros, cons and options for […]

  13. MattCeni December 11th, 2007 10:36 pm

    I think it’s very important to look at an engagement strategy for Facebook, YouTube or any other community. It’s way too easy and often that you get in a brainstorm and some shouts, let’s facebook or why aren’t we YouTube’ing.

    Taking a holistic approach to connecting all web properties together and the ability to promote each entity while still pushing content is something we’re still looking to tackle.

  14. Jeremiah Owyang Opens Web Community Forum with His Keynote | A View from the Isle December 18th, 2007 5:12 pm

    […] Jeremiah put his slides put in his post. Technorati Tags: webcomforum, web community forum, Jeremiah Owyang, Facebook, […]

  15. Jeremiah Owyang Opens Web Community Forum with His Keynote | A View from the Isle December 18th, 2007 5:12 pm

    […] Jeremiah put his slides put in his post. Technorati Tags: webcomforum, web community forum, Jeremiah Owyang, Facebook, […]

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