Ten Web Strategy Blog Posts I wish you’d read

Categories: Reading SamplerPosted on November 26th, 2007

I’m answering a lot of questions and see myself referring to the same blog posts and concepts over and over. There’s a few posts that I recommend that you read, some of them were published a few months ago, but are starting to become very relevant. In fact, I’ll send this post to a few clients that need to get up to speed.

If you’re new to my blog, or need a quick review, please read these 10 posts:

1) The Three Spheres of Web Strategy (and the skills required)
It’s a role at many large corporations, a program and defines a scope. Find out what it means (the three spheres) the roles and requirements needed to do it right.

2) How to explain Open Social to your executives.
There’s a lot of geek talk about this new alliance between Google, MySpace, Six Apart, LinkedIn, Oracle, and Salesforce, but what does it really mean? I explain in clear English with my analysis.

3) How to evolve your Irrelevant corporate website
When I first introduced this concept at a conference, some audience members were not happy with me, they felt threatened that all of their energy fixing the corporate website will need to change. The earth turns.

4) Edgeworks Concept: How Social Media impacts Company Communications (Expanding upon Brian Oberkirch’s theory)
Are you in corporate communications or PR? This one is for you.

5) What the Web Strategist should know about Twitter
“Twitter, a scalable instant messaging service, is being used by early adopters in the tech industry, what is it? and how can it improve my communications?”

6) The Many Forms of Web Marketing for the 2007 Web Strategist
“This document catalogs the many tools and tactics available for corporate web strategy in 2007. Even if your strategy or resource limitations restrict you from entering all spaces, awareness of the changes in our digital landscape are critical.”

7) Explaining what the “Social Graph” is to your Executives
Similar to the one listed above, this explains the concept, again in boiled down easy to understand English.

8 ) Web Strategy: The Many Forms of Monetization using the Web
Here’s all the various ways that companies can generate revenues from their website.

9) The Impacts of Social Media on Corporate Customer Reference Programs
Traditionally, these programs have companies harvest customer opinions and hand back (filtered) to customers. What happens when customers talk to themselves directly.

10) Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle
For the corporation that is really advanced and wants to apply social media to all aspects of the customer experience. Do not attempt until your organization is ready.

In a few days, I plan to break down VRM and Intention economy, still doing some reading on it.

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This entry was posted on Monday, November 26th, 2007 at 6:05 pm and is filed under Reading Sampler. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Hey Jeremiah, I like your work much.. particularly the 10 web strategy blog posts!!

You are covering depth and breadth of open networking– domain few people cover, so you are an awesomely refreshing read!

Posted by Dawn Mular on November 26th, 2007 at 6:14 pm

Great article Jeremiah,

Thanks for all the links as I think this may save me a whole bunch of time trying to work out how to explain to the management at my work exactly where we should be headed and what we should look at doing with the current company website.

Cheers
Matt

Posted by Matt Packer on November 26th, 2007 at 8:35 pm

Well put. Thank you for the great collection of posts, all of which are worthy reads.

Posted by Joshua James on November 26th, 2007 at 11:06 pm

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Posted by Sam Harrelson’s Blog » Blog Archive » Social Media Marketing Strategies on November 27th, 2007 at 8:14 am

Thanks for your Tweet summary on this.

Posted by Zena on November 27th, 2007 at 9:54 am

Handy-dandy! Thanks Jeremy — straight to my del.icio.us.

Posted by Ian Wilker on November 27th, 2007 at 11:14 am

I think post should have been named “Ten Web Strategy Blog Posts you MUST read.” While I agree that most corporate websites are becoming irrelevant, there are strategies available to make deep “legacy” content more useful for customers/clients.

Posted by Jonathan Kash on November 27th, 2007 at 11:16 am

I totally agree Jonathan’s and Dawn’s comments. These articles are 10 must-read, they are clear, refreshing. Thanks Jeremiah!

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Posted by Weekly Digest of the Social Networking Space: Nov 28, 2007 on November 28th, 2007 at 6:30 am

Wow, great post. Love the graphic for the three spheres of web strategy. Picture’s worth a thousand words right? Very helpful, and thanks for posting.

Posted by Dan Perry on November 28th, 2007 at 7:50 am

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Excelent post!! There are reason by change at improve a web-site. On my web talk about quality (in spanish)

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Excellent summary, with lots of very useful information clearly communicated and explained, especially for people new to this area. Many thanks.

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Posted by Huh? » Blog Archive » Best Internet Marketing Blog Posts of 2007 on December 27th, 2007 at 7:56 am

I’d missed your twitter post - so really glad you reminded us. Well worth a visit.
Thanks

Ian

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Top Stuff! Still worth a read months later.

STE

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Hi, thank you very for your information on your site. It’s was help save a lot of time.Again, thank you !

Posted by stershop on October 28th, 2008 at 5:23 am

Great articles which cover so many aspects of internet marketing and web strategy.

Thanks!

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