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Insight Community Vendors: List of Companies that provide Community Insights, Intelligence, Research and Data

Categories: Community Marketing, Industry Index, Social Computing, Social Media MeasurementPosted on November 22nd, 2007

There’s a new class of company that has emerged, they offer insight, intelligence, and data about communities that can help improve products, service, and the interactions between customers and brands.

Not to be confused with community tools, such as this List of “White Label” (Applications you can Rebrand) Social Networking Platforms these companies harvest insights, make sense of it, and arm business to make adaptive and iterative changes. And not to be confused with companies that Companies that Measure Social Media, Influence, and Brand.

List of Companies that provide Community Insights, Intelligence, Research and Data

Listed in Alphabetical order

Communispace
“Since 1999, we have created and managed more than 275 online customer communities to help our clients deeply engage with, and listen to, customers in ways that deliver extraordinary insights, generating phenomenal business results. We enable companies to operationalize what it really means to be close to the customer throughout their organization by offering full service community capabilities–from strategic planning and design to member recruitment to expert facilitation, insights and analysis reporting.”

Impact Interactions
“Impact Interactions is dedicated to aligning strategies with organizations’ business goals to produce significant, measurable results. Impact Interactions has helped numerous organizations such as AARP, Cisco, Intel, and SAP create highly successful relationships with their site visitors while providing industry leading reporting on the site’ success.”

MarketTools (of Zoomerang)
“MarketTools leads the way to understanding the opinions, desires and motivations of your customers. As the defining provider of market research for the on-demand era, MarketTools helps you connect with the universe of voices within your target market or gives you the tools to do it yourself—so that you can make the right decision.”

Networked Insight
“At the intersection of social networking, collective intelligence and search, Networked Insights discovers customers’ needs as they happen. Armed with our insights, businesses can fundamentally improve their products, the way they market them and how they communicate with their customers…built to help companies discover customer insights as they happen. We have developed the first technology platform to both engage and stimulate interactions among passionate consumers while enabling businesses to tap into the insights gleaned from these interactions…provides Customer Interaction Networks that help businesses tap into the collective knowledge and sentiments of their customers to drive better business decisions.”

Satmetrix
“Most companies gather customer feedback in one form or another, yet few are able to see financial results from that effort. We deliver the technology and expertise to: Get the right feedback from the right people at the right time, Distribute the actionable insights to employees so they can take action and change the results, Build an enterprise view of relationships and interactions that impact overall customer loyalty, Link loyalty data to financial and operational metrics to evaluate its impact on the business.”

Passenger
“With Passenger® powered communities, brands gain contextual insight, drive innovation and build advocacy - through ongoing customer collaboration.”

Other related lists: List of companies that provide Behavioral Recommendations and Social Recommendations Web Services, also see all my industry indexes.

If you know of others in this space (please understand the scope first) please leave a comment, thanks!

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This entry was posted on Thursday, November 22nd, 2007 at 2:06 am and is filed under Community Marketing, Industry Index, Social Computing, Social Media Measurement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

16 Responses to “Insight Community Vendors: List of Companies that provide Community Insights, Intelligence, Research and Data”

  1. Savvy Jeremiah,
    It would be great if you interviewed people at each of these firms, “Why hire you?”
    + “What is your favorite success story for a client?”

    http://www.movingfrommetowe.com/



    2. Posted by Kare Anderson on November 22nd, 2007 at 6:21 pm

  2. Kare

    Great suggestion. Check out the “web strategy show” category on my right hand column. This keyword will sort all the videos I’ve done with many firms.

    If I get the time, I’ll get them on the list!



    3. Posted by jeremiah_owyang on November 23rd, 2007 at 12:45 am

  3. Hi Jeremiah,

    Our company, Impact Interactions also provides this type of reporting for several large organizations such as SAP, Cisco, and AARP. Our tagline states “Building Strategic Interactions for Businss Online” and you cannot do that unless you measure the data effectively.

    As former Participate.com executives, we have created many of the ROI frameworks in use today for measuring Community ROI. Those frameworks include both quantitative and qualitative insights as well.

    Regards,

    Mike



    4. Posted by Mike Rowland on November 23rd, 2007 at 10:41 am

  4. Thanks Mike, added.



    5. Posted by jeremiah_owyang on November 23rd, 2007 at 10:50 am

  5. I think mzinga (www.mzinga.com) fits into the above category. Just saw them at TechCrunch Boston. Check ‘em out.

    Best,
    Cece



    6. Posted by csalomonlee on November 26th, 2007 at 10:22 am

  6. Thanks! I added them!



    7. Posted by jeremiah_owyang on November 26th, 2007 at 11:19 am

  7. Jeremiah

    I think we (CyTRAP Labs with http://commetrics.com/?p=1) need to be added to this list. We provide software and tools to measure social media campaigns. First tools are being tested by clients as you read this, Beta being released soon. Check it out.



    8. Posted by WebUrs on March 13th, 2008 at 2:06 pm

  8. Hi Jeremiah

    I have already posted this on the other page so apologies for the repeat. FreshNetworks is part of FreshMinds - UK Market Research Agency of the year in 2005 and 2006 so our roots are in the insight area.
    Helen

    “FreshNetworks is part of FreshMinds that works with a large number of FTSE 100 companies in the UK. FreshNetworks helps companies to build sustainable engagement with their customers through the use of online communities. By offering consultancy, an online community platform (based on Joomla) and ongoing community management we are helping our clients to deliver new insights, to explore co-creation opportunities and to build brand advocacy.”



    9. Posted by Helen Trim on March 22nd, 2008 at 9:02 am

  9. [...] Related Industries List of Companies that provide Community Insights, Intelligence, Research and Data [...]



    10. Posted by List of “White Label” or “Private Label” (Applications you can Rebrand) Social Networking Platforms on June 5th, 2008 at 8:10 am

  10. I think http://www.visibletechnologies.com fits in here as well.

    Social Media Management Solutions

    Visible Technologies helps you comprehensively understand social media conversations through our industry leading TruCast platform. Our solution helps you listen to and learn what consumers are saying about your brand in the blogosphere and social media communities. Most importantly, it fosters customer engagement by enabling you to effectively participate in these discussions by placing the right messages in front of the right audiences for a more direct connection to your brand.



    11. Posted by Jack Black on June 6th, 2008 at 2:37 pm

  11. [...] Chrysler Listens with Insight Community -08 Forming an online community is one thing, but using it to listen to customers, then making changes is another. Chrysler has launched a Customer Advisory Board that allows customers to be involved in a two way dialog to make suggestions. This one was powered by Passenger, see list of other insight vendors. [...]



    12. Posted by Ongoing List of Social Media Examples in the Auto and Car Industy on June 9th, 2008 at 4:37 pm

  12. Jack

    Visible is actually on a different list of brand monitoring vendors.

    This list here, is for community vendors, that glean insight using some of these brand monitoring tools, it’s a different use case.



    13. Posted by jeremiah_owyang on June 10th, 2008 at 4:00 am

  13. [...] 89% said they felt more loyal if they knew the brand was listening through a feedback group (attention insight community vendors) [...]



    14. Posted by Findings: Why Companies Talk to Customers on July 1st, 2008 at 5:40 am

  14. Believe NA belongs on this list…



    15. Posted by David on October 21st, 2008 at 7:43 am

  15. Neighborhood America that is

    http://www.neighborhoodamerica.com



    16. Posted by David on October 21st, 2008 at 7:44 am

  16. I careful about where I put vendors, as I have the “community platform” list also, that’s where I see NA. Let’s talk more at the briefing so we can get you on the right list.



    17. Posted by jeremiah_owyang on October 21st, 2008 at 10:22 am

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