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	<title>Comments on: Weekly Digest of the Social Networking Space: Nov 21, 2007</title>
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	<link>http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/</link>
	<description>Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers</description>
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		<title>By: nmw</title>
		<link>http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/comment-page-1/#comment-1145100</link>
		<dc:creator>nmw</dc:creator>
		<pubDate>Sun, 22 Nov 2009 01:54:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/#comment-1145100</guid>
		<description>John Battelle noted the announcement of a new partnership Federated Media has just completed (see &lt;a href=&quot;http://battellemedia.com/archives/004095.php&quot; rel=&quot;nofollow&quot;&gt;http://battellemedia.com/archives/004095.php&lt;/a&gt; ).&lt;br&gt;&lt;br&gt;He also just posted an intriguing commentary on a NYTimes.COM op/ed piece (see &lt;a href=&quot;http://battellemedia.com/archives/004101.php&quot; rel=&quot;nofollow&quot;&gt;http://battellemedia.com/archives/004101.php&lt;/a&gt; ).&lt;br&gt;&lt;br&gt;And yes: Our company is doing cool things in this space...&lt;br&gt;&lt;br&gt;;D nmw</description>
		<content:encoded><![CDATA[<p>John Battelle noted the announcement of a new partnership Federated Media has just completed (see <a href="http://battellemedia.com/archives/004095.php" rel="nofollow">http://battellemedia.com/archives/004095.php</a> ).</p>
<p>He also just posted an intriguing commentary on a NYTimes.COM op/ed piece (see <a href="http://battellemedia.com/archives/004101.php" rel="nofollow">http://battellemedia.com/archives/004101.php</a> ).</p>
<p>And yes: Our company is doing cool things in this space&#8230;</p>
<p>;D nmw</p>
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		<title>By: Jake McKee</title>
		<link>http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/comment-page-1/#comment-202385</link>
		<dc:creator>Jake McKee</dc:creator>
		<pubDate>Sat, 24 Nov 2007 18:32:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/#comment-202385</guid>
		<description>Should have done the research myself: 

http://www.blogmaverick.com/2007/10/26/its-time-for-youtube-to-reform/</description>
		<content:encoded><![CDATA[<p>Should have done the research myself: </p>
<p><a href="http://www.blogmaverick.com/2007/10/26/its-time-for-youtube-to-reform/" rel="nofollow">http://www.blogmaverick.com/2007/10/26/its-time-for-youtube-to-reform/</a></p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/comment-page-1/#comment-199070</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Fri, 23 Nov 2007 07:47:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/#comment-199070</guid>
		<description>Jake

Give me more details, I remember some of that presentation.

YouTube has video ads that can be clicked on mid-stream, and they have ads on the site. So they are already monetizing.

The TV industry hasn&#039;t yet figured out how to embrace this platform and ad dollars haven&#039;t rolled in yet --so we&#039;re still two years + too early to see real money.</description>
		<content:encoded><![CDATA[<p>Jake</p>
<p>Give me more details, I remember some of that presentation.</p>
<p>YouTube has video ads that can be clicked on mid-stream, and they have ads on the site. So they are already monetizing.</p>
<p>The TV industry hasn&#8217;t yet figured out how to embrace this platform and ad dollars haven&#8217;t rolled in yet &#8211;so we&#8217;re still two years + too early to see real money.</p>
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		<title>By: Jake McKee</title>
		<link>http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/comment-page-1/#comment-198739</link>
		<dc:creator>Jake McKee</dc:creator>
		<pubDate>Fri, 23 Nov 2007 04:34:20 +0000</pubDate>
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		<description>Jeremiah, have you found any validity in what we heard Mark Cuban @ BWE talking about re: YouTube monetization (or their decision NOT to monetize it)?</description>
		<content:encoded><![CDATA[<p>Jeremiah, have you found any validity in what we heard Mark Cuban @ BWE talking about re: YouTube monetization (or their decision NOT to monetize it)?</p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/comment-page-1/#comment-196985</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Thu, 22 Nov 2007 08:12:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/#comment-196985</guid>
		<description>Thanks NMW

Those look like advertising deals on blogs, not really on social networks (The focus of this digest)

What company do you work for?  The website you&#039;ve listed is confusing, it redirects to another?</description>
		<content:encoded><![CDATA[<p>Thanks NMW</p>
<p>Those look like advertising deals on blogs, not really on social networks (The focus of this digest)</p>
<p>What company do you work for?  The website you&#8217;ve listed is confusing, it redirects to another?</p>
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		<title>By: nmw</title>
		<link>http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/comment-page-1/#comment-196920</link>
		<dc:creator>nmw</dc:creator>
		<pubDate>Thu, 22 Nov 2007 07:38:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/#comment-196920</guid>
		<description>John Battelle noted the announcement of a new partnership Federated Media has just completed (see http://battellemedia.com/archives/004095.php ).

He also just posted an intriguing commentary on a NYTimes.COM op/ed piece (see http://battellemedia.com/archives/004101.php ).

And yes: Our company is doing cool things in this space...

;D nmw</description>
		<content:encoded><![CDATA[<p>John Battelle noted the announcement of a new partnership Federated Media has just completed (see <a href="http://battellemedia.com/archives/004095.php" rel="nofollow">http://battellemedia.com/archives/004095.php</a> ).</p>
<p>He also just posted an intriguing commentary on a NYTimes.COM op/ed piece (see <a href="http://battellemedia.com/archives/004101.php" rel="nofollow">http://battellemedia.com/archives/004101.php</a> ).</p>
<p>And yes: Our company is doing cool things in this space&#8230;</p>
<p>;D nmw</p>
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		<title>By: Facebook Ads Click-Through Rates Don&#8217;t Matter &#171; PR, New Media, GTD - Lines from Lee</title>
		<link>http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/comment-page-1/#comment-195510</link>
		<dc:creator>Facebook Ads Click-Through Rates Don&#8217;t Matter &#171; PR, New Media, GTD - Lines from Lee</dc:creator>
		<pubDate>Wed, 21 Nov 2007 16:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/#comment-195510</guid>
		<description>[...] and had meant to write about this, but appreciate Jeremiah Owyang making Nick&#8217;s post part of his weekly digest so it brought it to mind [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] and had meant to write about this, but appreciate Jeremiah Owyang making Nick&#8217;s post part of his weekly digest so it brought it to mind [...]</p>
</div>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/comment-page-1/#comment-195384</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Wed, 21 Nov 2007 15:35:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/#comment-195384</guid>
		<description>Lee

Good points, another challenges is that advertisers forget about &quot;Marketing&quot;.  That having brand association in certain areas (even if they don&#039;t click) has it&#039;s benefits.

Yup, many forget to weigh the benefits over the cost.</description>
		<content:encoded><![CDATA[<p>Lee</p>
<p>Good points, another challenges is that advertisers forget about &#8220;Marketing&#8221;.  That having brand association in certain areas (even if they don&#8217;t click) has it&#8217;s benefits.</p>
<p>Yup, many forget to weigh the benefits over the cost.</p>
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		<title>By: Lee Aase</title>
		<link>http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/comment-page-1/#comment-195342</link>
		<dc:creator>Lee Aase</dc:creator>
		<pubDate>Wed, 21 Nov 2007 15:11:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2007/11/21/weekly-digest-of-the-social-networking-space-nov-21-2007/#comment-195342</guid>
		<description>Great service, Jeremiah. I wonder why people would say the low click-through rates for Facebook are a problem for advertisers. I did an advertising campaign for an event and got 39 click-throughs on total impressions of more than 137,000. Not a great click-through rate, but the total cost was well under $20.

This will bring further pressure to a classified newspaper advertising world that already has been rocked by Craigslist.</description>
		<content:encoded><![CDATA[<p>Great service, Jeremiah. I wonder why people would say the low click-through rates for Facebook are a problem for advertisers. I did an advertising campaign for an event and got 39 click-throughs on total impressions of more than 137,000. Not a great click-through rate, but the total cost was well under $20.</p>
<p>This will bring further pressure to a classified newspaper advertising world that already has been rocked by Craigslist.</p>
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