Comments on: MySpace’s Jay Stevens on Marketing in a Networked Culture

By: Aaron

Aaron — Sun, 13 Apr 2008 23:39:17 +0000

Is there any way to get Jay’s entire presentation? It would be interesting to see.

By: jeremiah_owyang

jeremiah_owyang — Fri, 16 Nov 2007 23:44:14 +0000

Josh

The European powerpoint that Jay used MM for millions.

I copied what was displayed on the powerpoint

By: Josh

Josh — Fri, 16 Nov 2007 21:09:00 +0000

Hi guys,

I’m relatively new to this space, and have a simplistic question. I’m seeing a lot of figures with the abbreviation ‘MM’. I’m assuming this is for million, however as in the UK we only use a single M for this I just wanted to make sure!

Thanks,

Josh

By: Web Community Forum » Blog Archive » Myspace Marketing: brands should be “friends” with their users

Fri, 16 Nov 2007 20:12:13 +0000

[...] Consumer Forum, where he got to chat with Jay Stevens, VP of Operations for Myspace, and then shared “a few nuggets” from his presentation, most notably: [Jay Stevens: “User told us that ‘I don’t want brands to [...]

By: Rebecca Caroe

Rebecca Caroe — Fri, 16 Nov 2007 19:02:36 +0000

Hershel

it’s simple – traffic volumes. Anyone who is a ‘connector’ will generate, originate and pass on loads of traffic through their bit of the network.

This is why the 1to1 world Don Peppers forecast is now possible – but brands have yet to learn how to have a DIALOGUE with customers – let alone a friendship!

Rebecca

By: Hershel Miller

Hershel Miller — Fri, 16 Nov 2007 18:24:09 +0000

I like the visual representation of a network. Now how does one identify the strategic points of influence within that network????

By: Stefan Constantinescu

Stefan Constantinescu — Fri, 16 Nov 2007 15:12:50 +0000

I smell bullshit. What made people leave MySpace and go to FaceBook was logging in one day to see that a bottle of Sprite, a porn star and a stick of deodorant want to be your friend.

By: share.websitemagazine.com

share.websitemagazine.com — Fri, 16 Nov 2007 14:52:18 +0000

MySpace’s Jay Stevens on Marketing in a Networked Culture…

[Jay Stevens: “User told us that ‘I don’t want brands to advertise to me, I want them to be my friend”]…

By: Dan Schawbel

Dan Schawbel — Fri, 16 Nov 2007 14:18:29 +0000

I don’t want brands to advertise to me, I want them to be my friend.

This is perfect!