[...] get back to it today. The expression was first used by Facebook to refer to their social network. Jeremiah Owyang described it as “the representation of our relationships. In present day context, these graphs [...]

[...] social graph is the representation of our relationships,” Jeremiah Owyang writes in “Explaining what the ‘social graph’ is to your executives.” “Today, these graphs define our personal, family, or business communities on social [...]

[...] http://www.web-strategist.com/blog/2007/11/10/what-is-social-graph-executives/ [...]

[...] http://www.web-strategist.com/blog/2007/11/10/what-is-social-graph-executives/ [...]

Cheers,
Ameer.

[...] inclined to take recommendations and suggestions from our social connections (also known as our social graph), integrating Facebook Connect is a powerful way to create additional exposure for your [...]

[...] Friend Wheel became one of the enduring visual images to try to explain Facebook and the Social Graph – the network’s term for the interconnectedness of your friends in a social network – and why [...]

[...] http://www.web-strategist.com/blog/2007/11/10/what-is-social-graph-executives/ [...]

[...] Explaining what the “Social Graph” is to your ExecutivesI guess we’re stuck with the term Social Graph. Jeremiah Owyang does a great job of summarizing what it is and why it’s important to business. [...]

[...] of data points, IP addresses and other binary-record activity that constitute the web user’s social graph. [...]

[...] you want the background, take a look at Jeremiah’s explanation about Social graphs  or a another great explanation by Alex Iskold [...]

[...] Over one year ago, we defined the Social Graph as an online representation of our relationships. These graphs define our personal, family, or business communities on social networking websites. [...]

[...] Explaining what the “Social Graph” is to your Executives [...]

[...] Kärnmedlemmar är de medlemmar eller besökare som utgör kärnan i målgruppen man har sajten eller tjänsten för. De står oftast för den största oponionen på sajten och har många anhängare, de är kärnan i den sociala grafen (se fördjupning i vad jag menar med den sociala grafen här). [...]

[...] Jeremiah Owyang, Explaining what the “Social Graph” is to your Executives [...]

[...] 18/04/2008] Recent changes: Due to market conditions, Bank of Scotland withdrew their 100%. Receive personal independent professional. Find Scholarships Financial Aid in Sioux City maps with reviews, [...]

We’re actually doing a lot more – and less – than that. In a variety of cases, we’re extending our social graph in ways we wouldn’t have before. Sometimes cluttering it up with unnecessary, tenuous or not quite real relationships.

“User adoption (sadly, I think most users are sheep)”

Maybe. Or maybe most users are busy. This seems to come up as a theme almost again and again in our industry. People who build some of these tools – including me – can’t forget that the mechanisms don’t matter so much as the value. Most users don’t work in the Internet industry. Regardless of how much time Gen Y or Millenials, or whatever consumer segment may be adopting these products, most folks are doing other things. Building buildings, saving lives, serving up fries, whatever, etc. They’re not obsessing over the best ways to manage their personal info online. If anything, I think it’s conceivable the “learned helplessness” regarding control of one’s information has most folks just either not caring or tuning out to it. There are, after all, only so many places you really need your social graph to be anyway.

Scott

[...] Google Friend Connect, LinkedIn’s ties with Businessweek and NYT are all examples of our social graphs (relationships) leaving the social network and spreading to third party [...]

I do find the promise of a referenceable network resource interesting but it would seem to be a double-edged sword. For both business owners and users alike the “flavor of the month” phenomenon for web sites/services is a real distraction/detriment. From the business side it poses the risk that you might lose customers even if you take positive steps in developing your business all because your site isn’t the “in” site. Conversely if you’re a user you might be chasing friends from one site/service to another all because of what is considered in fashion. I see this all the time now Twitter to Pownce to Jaiku to Twitter to Facebook and so on. At some point fatigue sets in turning off users from adopting new and potentially better services.

Being able to replicate the social graph between sites/services on the surface seems to be a great idea, but it leaves me thinking perhaps it is a patchwork fix to a social dynamic issue that isn’t fully studied or understood. Time will tell I suppose.

[...] November, Forrester Research Senior Analyst (and personal blogging inspiration) Jeremiah Owyang penned an analysis of Open Social and how its impact should be explained to executives. In this incredibly prescient post Owyang [...]