Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

How does Google’s Analytics Evangelist measure his blog?

I was sitting next to Avinash Kaushik, one of the top web analytics bloggers out there, he works for Google and evangelizes Google Analytics (which I use) and analytics at large. I was one of the folks that prodded him into blogging, and took this example to show him how I was using MicroMedia (Twitter and Utterz to start with). Since I missed his speaking session, I asked him to summarize his presentation. A while ago, I interviewed Avinash on the Web Strategy Show, I think it was one of the most viewed shows (second to Michael Dell).

If you’re passionate about Web Analytics, former Jupiter Analyst and current Web Analytics pro Eric Peterson is running a survey on web analytics, take the time to help him out, he often releases his data at his keynote presentations and his blog.

During the Mark Cuban keynote, I used Twitter to give real time alerts to my followers with just the high-level nuggets that Mark was saying, if you couldn’t afford to be there (Vegas can be expensive) this was a good way to hear the highlights. You can read many of the highlights still on my Twitter feed (it’s in reverse chron order).

So how do you measure the success of your blog? What attributes do you use to define that you’re blogging is time and resources well spent? Even if you don’t blog to make money, you still need to be mulling this over. I blog for thought leadership, which results in all kinds of great real world opportunities and gives me certain attributes to measure.

2 Comments so far

  1. Albert Maruggi November 10th, 2007 10:00 am

    Avinash is tops, his presentation at BlogWorld was outstanding. Great ideas, wonderful metrics, and perhaps the most important insight is the way he correlates the data.

    Lastly, Avinash underscores what I found at blogworld to be a cornerstone of social media, giving. In Avinash’s case it is truly giving without regard for the return. This is a cultural issue that we are starting to come to terms with, but a long way to go.

    Thank you Avinash.

  2. […] • Podcast (utterz, etc..) (Social media guru Chris Brogan Utterz) (Jeremiah’s Utterz here and at Web Strategist) […]

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