Is Blogging really an Industry?


Is blogging an Industry? Apparently, so. Nearly 1700 attendees showed up at Day 1 of 2 in Las Vegas for the first Blog World Expo. There are nearly 100 speakers each day, with 10 tracks for this massive conference.

A few taxi drivers asked me what the conference was about, I told them it was an “internet” conference, which they said seemed to be very popular lately. They asked what I did, and I told them the honest truth, “I’m a writer”.

How do you know it’s a real industry? There are buyers and sellers, advertisers and content creators, celebrities, personalities, press, media, analysts (like me) and even booth babes.

What’s one big clue to me that it’s an industry? There were a lot of political, government and even military folks that attended, it’s not just for geeks.

Where does this take us, where will we go? In previous conversations with Chris Heuer, we’ve speculated we’re really in year 2 out of a 10 year business growth curve for the social media industry before it completely normalizes out of a growth curve.

I was glad to finally see a physical print copy of Website Magazine, I was one of the contributes, see articles in back “Social Media Strategy: From Drawing room to Board Room” Last night there was an industry “pajama” party at the Hard Rock Cafe, drinks, food, chocolate fountain and live performances really made it a must-attend. I went to bed early as I had a 5:30 concall this morning, which I just finished. Dedication is hard.

Although I arrived mid-afternoon I was able to catch Maggie Fox’s case study on Yamaha’s social media blogging program, a good deployment starting with business needs followed up by metrics, she took a strategic approach. I cruised all the vendor booths and spent time with several very interesting companies.

Today, I’ll be speaking on stage with Chris Brogan (who applies stillness and listening), along the same lines: “Delivering a cohesive social media strategy”, more updates soon.

See all blogs linking to Blogworldexpo
(there’s over 2400 of them!)
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Update: I met up with Debbie Weil, who I had spoken with on a panel about two years ago, we’ve stayed on each others radar ever since. She video interviewed me, check it out!

I audio interviewed Rick Calvert last night at the very loud party (sorry for yelling), he’s the founder and conference organizer, hear what he had to say:

Marshall and MaggiePicture 092Picture 091Picture 088Picture 087Pajama girlsI'm one of the contributing authors in this magazine.UtterzPicture 083B5 Media has a poker table in the hallGeek TattoosPicture 074Picture 072DJAllen SternPicture 059Picture 094

  • Hey Jeremiah – nice to see you again, and glad to hear you enjoyed the presentation. Sorry I’m going to miss your panel today 🙁 break a leg!

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  • Having a conference doesn’t make it an industry; Oracle World closes down Howard Street in SF for 8 days so that the Moscone Center can sprawl across the street. Doesn’t make Oracle an industry.

    Thanks for the pointer. Interesting stuff.

  • Kevin

    It’s not the package, it’s the components that make it whole.

    It’s not the conference that are the indicators, it’s all the various constituents that have come together that result in an eco-system.

    Yes I told the Bricabox founders I would adopt if they could allow me to have an ASP version for my domain, I could create sub-databases, and a few other things. Interesting hybrid product, it’s on my radar for further evaluation.

  • Jeremiah:

    It was good seeing you at BlogWorld. I thought your question to Mark was appropriate. He kept talking about his Dancing with Stars promo and didn’t really allude to whether his massive, manual Facebook strategy actually worked – until you asked him.

    Sorry that we didn’t get a chance to formally meet, the Cuban thing went so late, I just bailed afterward.


  • Kevin and Jeremiah,

    We’ll be be getting all that out in the January release of BricaBox. Very pumped you liked what you saw so far… It was fun to launch at Blog World Expo.


  • If we’re just at year 2 out of 10, then a lot of firms that are popping up are popping up too early.

    And, does this take into account what happens when the bubble pops?

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  • carl rodela


    In his post, Carl brings up an interesting point: ” I feel that if we are not careful it will just be one more thing that the goverment’s and leaders of the corporate world will try to control and censor.” A student in another class wrote, “If companies get involved in blogging, I think they will control the comments. They have more time and money than the average person and can eventually take over and use blogging to their advantage. There are no rules. What’s going to stop them?”

    One of the points in “Social Media Will Change Your Business,” however, is that virtually anyone, not just corporations, is “a potential publisher.” Because of this, the article calls the world of bloggers and blogs “a digital hinderland” in which companies, which once controlled the shape and delivery of their messages, are now “losing control of it.”

    If companies are in fact “losing control” of their messages (i.e., if potential customers can research and learn independent and individual evaluations of a product, not just the companies’ claims and promotions), what’s to say that companies won’t lose control altogether? In other words, why do you think companies will be able to “beat” the average person who is posting evaluations and reviews? Wouldn’t other consumers be more likely to trust the opinion of a person who has owned and used a product they are considering purchasing over a company’s marketing propaganda?

    I would like for any of you to continue to explore the effect individual bloggers might have on any given company’s bottom line sales.

    Maybe you can give me your opinion since this is what you do. I really do not know what a blog is but it is the discussion question Im trying to learn about, so any help you can give me I welcome. Thank You Carl the 40 non-blogger!!!

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  • Thanks for sharing insights for realistic ways to monetize a blog. Let’s keep spreading the word about the value of bloggers. they have deep immersive knowledge about their audience -that brands or startup companies could pay for.