Weekly Digest of the Social Networking Space: Oct 31, 2007

digest3

Big Update: You can subscribe to this digest tag only, which filters only these type of posts. I’m confident I’ll earn your trust, deliver value and you’ll visit my blog anyways.

I’m respecting your limited time by publishing this weekly summary, it’s great to send to busy executives.

I’ve created a new category called Digest where you can start to track and access these going forward. The hope? To make it easy for a web strategist to quickly scan the activity in the last week. I strive to make headlines on items categorized and succinct.

Need to make decisions about your web strategy? I’m here to help: subscribe to my blog, sign up for emails (right nav), follow me on Twitter, or add me on Facebook (I’ll add you back for each).

Web Strategy Summary
The big news? Microsoft invests in Facebook and gets access to it as a major advertising platform. Now, Meebo has launched as a platform, and Google is expected to release a Facebook competitor tomorrow. This is the move movement I’ve seen since starting this series. Sadly, there’s not been too much news produced on other social networks.


Partnership: Facebook and Microsoft in Bed
There’s sure been a lot of speculation, and regurgitation about the deal, but let’s boil it down to what it means. Advertising opportunity for MS, expansion of software on the ‘web platform’ access to all your identities. For Facebook, it means: larger than life valuation, a hold out for growth, until potentially an IPO. I participated in this article from Cnet which gives a good starting overview.

Platform: Meebo launches platform
The web based IM aggeregator, Meebo launches a platform encouraging developers to expand on top of it’s instant messaging community. What’s the biggest difference between Meebo and Facebook? Facebook has rich user profiles, whereas Meebo does not. I predict this will influence how the same applications are used on top of each.

Money: Facebook’s Stock options not that rosy?
The NYT questions if the stock will be a good play to retain talent, the potential problem? Diluted value of stock for new employees, among other risks. But who cares? Facebook is a hot company, there were loads of people going to Google over the last yearish (nearly doubling in size) under the same climate…because it was Google.

Enterprise: How do social networks impact the Intranet?
I participated on a panel hosted by Visible Path, where we discussed how the social graph of our work lives can be harnessed and captured to improve sales, recruiting, and communication. The big takeaway? We’ve yet as an industry to really leverage the power of people in the enterprise although some tech recruiters are starting to get savvy.

Community: Rabid fans and votors assemble on Facebook
The new ‘vote’ has become an affinity joining Facebook groups. It first started with Barack Obama, and now with Stephen Colbert beating him out…in just one day. Despite the rabid popularity, the quality and topics of Facebook apps appear to be ‘strange’ and silly.

Money: Myspace touts it’s value
MySpace can tout it’s virtues if the runner up can score market valuation of 15billion, in fact there are claims that myspace could be worth, but in reality, the numbers are much less.

Rumors: Google to launch Facebook Competitor
The rumors are circulating that Google is to launch a platform to compete with Facebook decries Techcrunch: “OpenSocial is a set of three common APIs, defined by Google with input from partners, that allow developers to access core functions and information at social networks:”

Rumors: Facebook to launch new Advertising product
More speculation on what Facebook could be releasing: “Not the deliciously moist kind, but the kind that keep tabs on your whereabouts while surfing the web. The goal is to combine all the information collected within Facebook user profiles with users’ web surfing habits to deliver targeted ads via Microsoft.”

I use a variety of techniques to find this news, and as an Analyst it’s good practice for me to stay on top of my industry. If your boss needs to stay on top of this digest, be sure to send it to her, and subscribe to this unique feed.

  • http://beth.typepad.com Beth Kanter

    I wonder if there is a facesoft mass suicide organizing effort underway?

  • http://media.vascellari.com Andrea Vascellari

    Fantastic…simply fantastic!

    My job keeps me so busy that lately it started to be a real challenge for me to reader all my feeds..but now the new ‘Web Strategist Digest’ feed is already sitting in my rss reader.

    This new feed is a good ‘diet’ for me…thanks Jeremiah!

    I can’t stop smiling…

    Andrea

  • http://media.vascellari.com Andrea Vascellari

    Upss…

    I meant ‘a real challenge for me to READ’…
    I was typing at the speed of light, I guess because I was too happy about it…

    Andrea

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    Andrea, great stuff. If you see stuff from your side of the world that should be in here, I hope you submit to me. Thanks for energizing me.

  • http://media.vascellari.com Andrea Vascellari

    Thank you Jeremiah for the passion you put into web-strategist.

    Andrea

  • http://nothingbutsocnet.blogspot.com/2007/10/twitter-utility-yes-there-is-real-value.html Zena

    Thanks for the bit size mediasnacks – perfect breadth of snippets and I can delve into depth if it relates and I have the time.

  • http://feeds.feedburner.com/personalbrandingblog Dan Schawbel

    We shouldn’t be surprised that Google will compete against Facebook.

  • http://geekmommy.wordpress.com/ yndy

    http://www.nytimes.com/2007/10/31/technology/31google.html?_r=1&ex=1351483200&en=a0afd3c7d8c4e6f1&ei=5088&partner=rssnyt&emc=rss&oref=slogin

    Google and “friends” ganging up on Facebook – this seems to be right up your alley my friend… care to opine?

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    Yndy

    Will comment soon on this in the near future. I’m under non disclosure right now, hang tight.

  • Pingback: Links for 2007-11-01 — Facebook Observer