The many mediums of the Web Strategy Community (50 replies from one tweet)

I posted one Tweet on Twitter and recieved about 50 back in return. I now have a pretty good idea of how my network (my community, the web strategy community) communicates.

From who? From the pebble people. What’s a pebble? They’re often first generation adopters. they are followed by swimmers, surfers and others.

Most of the people in Twitter fall into one of those three categories, they’re early adopters, tech influencers, and what Forrester calls “creators”.

I tweeted this question: “@everyone quick, count the many tools you’ve communicated over today. Twitter, FB, blog, email (personal and work), phone, cell =7”

Two hours later, I had quite a few responses (nearly 50)

I’ve removed any private tweets (at least 5), all of the following are public. And no, this is far from the methodology at Forrester, this is just a segment of MY network. No, I’m not going to use this information in any other way than to understand how my network of pebbles works. Since it’s just my network, this is completely biased.

It makes no sense for me to tally or average them as people counted the same version of tools multiple times. What’s clear is that we are communicating with each other using so many multiple channels. We’re easy to access, easy to find, and easy to talk to.

It’s pretty safe to estimate that between 5-7 communication mediums are being used by my community.

John McCrea who works at Plaxo suggested that a unified communications platform could fix this, but we’ve got to first ask, is it a problem?

Here’s how my community responded from my one tweet:

Mark Twomey Storagezilla @jowyang – Twitter, Blog, Email, Forums, Mobile Phone. 5

Lee Aase LeeAase @jowyang I’ve used Twitter, land line, cell, SMS, Facebook, 2 email accts, personal blog, work blog = 9

Mukund Mohan mukund @jowyang, @astrout email (gmail, work), Twitter, IM(Gtalk, Yahoo, MSN), Phone, Cell, Voice, FB, Blog, Text Messaging, WEBEX – dang

astrout astrout @jowyang — sorry, missed blog. That makes 8 or maybe 9 for me.

Wade Rockett waderockett @jowyang: 5 – email, blog, Twitter, message board, IM.

Krish krishnan @jowyang Twitter, Facebook. blog, IM, email, phone (in that order)

astrout astrout @jowyang — face2face, cell phone, voip phone, text, trillian, twitter, FB and e-mail (7 if you combine voip & cell – 8 otherwise)

GiGi iad2la @jowyang Twitter, TXT/phone, FB, AIM and MSN messenger via Trillian, GTalk, Gmail, Outlook (oh the agony)

Christian Burns™ ChristianBurns @jowyang Gmail, twitter, Jaiku, Utterz, outlook web portal, facebook, cell phone, txt msg sms, gtalk

Alex de Carvalho alexdc @jowyang GTalk, MSN, Twitter, GMail, FB, phone, cell, Flickr, Scrapblog, Orkut, Basecamp … and the ol’ fashioned face-to-face 😉

Luis Suarez elsua @jowyang 16! Can list them if you would want to …

CSP missusP @jowyang – @CreativeSage reminded me – yes, also LinkedIn – that makes 12 today.

karl long karllong @jowyang twitter, pownce, text msg, phone, email, blog post, blog comment, message forum, FB =9 a

Jason Preston jasonp107 @jowyang twitter, AIM, e-mail, phone, cell & (plans for blog & FB!) = 5

Cathryn Hrudicka CreativeSage @jowyang: Landline ph., Twitter, Facebook, primary email, LinkedIn, Flickr, blogs, Pownce (feeds going to other socnets).

Will Pate willpate @jowyang: gmail, twitter, basecamp, highrise, aim, msn, skype, conceptshare, mobile, facebook, google docs, adium, blackberry PIN about

Kyle Flaherty kflaherty @jowyang facebook, cell, blog, twitter, email, gmail, flikr, SMS, ning=9

Doug Meacham DougMeacham @jowyang: landline, cell, blog, twitter, wk email, Yahoo Mail, GMail, Face to Face (do people still do that?), Facebook, LinkedIn, Flickr=11

Tete TeteSagehen @jowyang (twitter, IM, home phone, blog, Faecbook, e-mail)

Ian Wilker iwilker @jowyang: yeesh… 8! (adium, FB, email, cell, voip, IM, twitter, blog)

Andy Beal andybeal @jowyang cell, email, twitter, facebook, IM, skype, blog = 7

Marcel LeBrun lebrun @jowyang email (2), twitter, FB, office phone, cell phone, Gtalk, MSN & BB messenger about

TedC TedC @jowyang Twitter, email, seesmic, phone, ms communicator, icq, blog = 7

Lee Odden leeodden @jowyang For me it’s: email, facebook, mybloglog, twitter, pownce, blog, linkedin, cell, landline

John McCrea johnmccrea @jowyang: work email, webmail, mobile, blog, Plaxo Pulse, Twitter, SMS. I guess that’s 7 for me, too.

Arek Dreyer arekdreyer @jowyang Twitter, email, ichat, phone = 4

TDavid TDavid @jowyang – email, IRC, blog, Twitter, phone (work+personal), Skype = 7, not ordered

Clay Newton tastybit @jowyang SMS, vmail, mobile, email, landline, twitter, Fb, blog, IM = 9

Suki_MHC05 Suki_MHC05 @jowyang “in person” and skype=9 plus all those you already listed.

CSP missusP @jowyang 11: phone, email, IM, blog, Twitter, FB, WBEx office, BBerry, fax, Ezmo, Sosius

KayDub kaydub @jowyang 5 5

Thomas Han thomashan @jowyang twitter, FB, blog, land-line, iPhone, emails (3), SMS, IMs (several platforms) = ~12

Jeff Greco jeffgreco @jowyang twitter, facebook, aim, gtalk, email (personal + work), cell, work phone, tumblelog = 9

Jeremy Pepper jspepper @jowyang – recounting, then, if you want email and IM separate (or as one, even if it’s Hotmail, GMail and corp mail)

Shashi Bellamkonda shashib @jowyang 3 email accounts, pidgin( AIM, GTalk,Yahoo IM) , phone, 2 cell phones, Twitter, Facebook, utterz, blogs, Google reader, Jaiku, Pown

Jeremy Pepper jspepper @jowyang – 5 (counting meebo as 1 for all my IM systems)

Shea Gunther sheagunther @jowyang 9 communication tools today for me- twitter, blog, FB, email, Vonage phone, cell phone, text message, Ning, StumbleUpon

Kami Huyse kamichat @jowyang I have used 10 tools: 3 e-mail accounts, Twitter, FB, SMS, Blogs (mine and others), cell phone and land line

Mike Keliher mjkeliher @jowyang …and chatting within Scrabulous within Facebook.

Evan Hamilton evanhamilton @jowyang: twitter, gmail, hotmail, outlook, cell, AIM, Messenger, iChat = 8

Jess K escapetochengdu @jowyang I have one more to add to that list: instant message (via gchat)

Christopher Gilmer chrisgilmer @jowyang 7, same set as yours.

chrisgilmer @jowyang 7, same set as yours.

Mike Keliher mjkeliher @jowyang Cell phone calls, cell phone text messages, regular phone, Facebook, Twitter, e-mail, Ning site, blog comments = 8 + face to face.

Connie Reece conniereece @jowyang for me it’s 6 communication tools today

LisaBarone LisaBarone @jowyang Twitter, FB, blog, work email, home email, cell, Skype, IM, Webcast = 9. All before lunch!

Jen Cardew jencardew @jowyang 8 myspace, fb, sms, phone, email, webct (course discussion board), email, & twitter … and counting o.0

Len Edgerly LenEdgerly @jowyang – 6

Erica OGrady ericaogrady @jowyang: Twitter, Cell, Facebook, Email, Virb, Blog, GTalk = 7

Craig Cmehil ccmehil @jowyang 17 including various IM tools

Yndy:(Update) @jowyang – tools today so far? Twitter, LiveJournal, MySpace, Network54, WordPress, cell phone, email (x4), Digg, various other boards (9?) 04:12 PM

If you weren’t in on the fun and still want to contribute, leave a comment below.

Update: I know a lot of Marketers what would be thrilled to have 5 responses to 1 tweet, or even 15, but 50? How to do it? Become part of the community, (not yelling at it) and join the conversation. The world is moving smaller, faster, and distributed, but most importantly it’s trending towards opt-in.

  • I never considered my self a pebbles, more of a bam bam. Great post Jeremiah, and I too get lots of feedback from Twitter. I think your question about Meebo is also relevant here in that they are making their application or should I say platform better by partnering with these other companies. I would like to see our other forms of communication also begin making things better instead of innovating the mediocre.

  • what if all comunnications were to be integrated as they’ve just showed in the new Meebo apps platform ?

    Meebo knows how you classify people in folders, Meebo knows who you talk to more often and what you talk about.

    This is a Social Graph + Communication Apps.
    We’re getting closer to the next thing

    (some background for new readers: )

  • Very interesting and useful. As a leadership development consultant I am very interested in how people use the various channels of communication available to them today. The study of leadership and the design of programs have not really come to grips with the rapid changes in how we interact and communicate. It’s an exciting time with lots of opportunity.

    BTW – land line, cell, gMail, live.mail, FB, Ning, twitter (snitter and phone), Pownce, blog = 11

  • What’s super lame was that *I was on holiday* when I answered that question. That’s five too many. 😉

  • I saw this, but was too busy to respond at the time. But I would say that on a daily basis, I use: telephone, email (at least three different emails that I check daily, about six others that I check weekly), Facebook, Twitter, blog, podcast (I have three), MySpace pages (I have four), Podshow pages (I have four). That doesn’t even count the various forums that I engage in, which are usually three or four, and Second Life, which I usually only do on weekends now. But yes, it is amazing how quickly one gets responses to questions now!

  • Jeremiah — the bigger question that I’d love to see you ask is which of these tools do members of your community MOST like to us. For instance, my two favorites right now are blog and Twitter with FB a close third. E-mail and IM are still the most useful but both are quite interuptive. I actually hate using the phone other than for conf. calls. I run hot and cold with texting (I save that channel mostly for my wife).

  • Tweeter, Facebook, email, blog, mobile, SMS, iChat, LinkedIn

  • Hmm… I did respond to you when you asked, or at least, when I saw it… still in my archives – wonder why it didn’t show up on your list?
    @jowyang – tools today so far? Twitter, LiveJournal, MySpace, Network54, WordPress, cell phone, email (x4), Digg, various other boards (9?) 04:12 PM October 26, 2007 from web in reply to jowyang Icon_star_empty Icon_trash

  • I cannot used to cellphone but i can used to various channels of communication available to them today.

  • @aaron Sounds like a great research project for Forrester to take on. My methodology for this casual project is too flawed.

    @yndy not sure, but I’ll add you now.

    Jim Turner and Vruz: what’s the difference between Facebook and Meebo? Facebook has rich user profiles whereas Meebo does not. The quality of the platforms could greatly change how applications could be deployed.

  • Jeremiah,

    This is amazing. It clearly screams out for some innovation – some way to boil all of these 7, 12, 5 different modes into one. I wonder what a prediction would be? I’m hoping the final result will be just two or three modes. One consolidated text/computer based mode, and one audio/video mode (cell) and face to face.

    What a cool question. I think I use six to eight a day if I include face to face, voip, cell, gtalk, fb, e-mail, linked in?

    And with two three hour sleep blocks, does that work as well as one 7 hour block?

    Thanks for being out there!


  • Steve

    I’m waiting for the plaxo guy to chime in here..

  • Daily Basis: Twit, LJ, Fb, SMS, Google Reader (shared items counts right?), email, voicemail, phone, IM (AIM, Y!, gTalk, MSN, Rendezvour[within my house] – I use Trillian.), IRC (3 channels open at all times). I also use a web based live chat so clients can contact me directly.

    Weekly (at least) Basis: MMS, MySpace, Virb, GoogleGroups (x4), Forums(x2), Virb, YouTube, & Flickr

    I’m slowly adding GrandCentral in to all of this, too.

    I am probably missing something. I would PAY for a way to consolidate this mess.

  • What's super lame was that *I was on holiday* when I answered that question. That's five too many. 😉

  • cordlessphoneforelderlypeople

    Phones are one of the kind of media. It promotes sense of communication, transfer of data from one to another.

  • cordlessphoneforelderlypeople

    Phones are one of the kind of media. It promotes sense of communication, transfer of data from one to another.