Web Strategy Reading: Oct 28th, 2007

What I’ve been reading and think you should too:

  • Jason did some searching on the top Measurement firms and discovered that the Web Strategy Blog was on the top search results for the term Social media measurement. Thanks Jason for the wonderful feedback, but keep in mind there are folks that are smarter on the topic than me, the sad think about Google is that it prioritizes the content that is most popular, but not the most accurate.
  • Ken Kaplan enjoyed hosting the Social Media Club and is really digging into some of my recent posts and presentations, thanks! (Oh, and most people don’t get the joke of “Jeremiah the web prophet” it’s a play on words and homage to one of the first biblical prophets, my namesake)
  • Curt sends a great white paper from Universal McCann on Social Media, fancy layout, good data.
  • David Armano ran a poll asking if ‘Digital Agencies’ should blog. To me, it’s an obvious answer, read the comments to see a polarized view.
  • Beth Kanter has a great presentation on slideshare on the topic of Social Media Measurement, we had a brief strategy discussion at a meetup in Boston and she integrated part of it in her presentation, I love how our industry works together to collectively grow, great job Beth.
  • I’m listening to Marketing Voices on my iPod, the quality consistently stays high, I recommend you subscribe for your walk (I listened to five this morning). Jennifer is a good friend of mine, and I’m going over to her house this week for dinner. She’s one of the live long friends I’ll be keeping.
    • You’re way too modest. Thanks for the recognition and the input, both here and elsewhere to our search. The vendors I’ve been speaking with are now aware you’ve out-SEO’d them. Now let’s see if they can do something about it.

      Interesting that despite the roundtables, white papers, blog posts and what-not, there still isn’t a definitive metric or measurement combination that is the standard. Just proof positive that we’re still on the front end of all this, I guess.

      Thanks again. See you in Vegas!

    • Thanks for the link Jeremiah. I have to say, I was suprised at how much discussion the agency blog post generated. Guess it hit a nerve. 😉

    • Thanks for the kind words Jeremiah! Have to chuckle, I’m from the “nonprofit industry” social change and social causes. Try measuring social change!

    • Thanks for the kind words Jeremiah! Have to chuckle, I'm from the “nonprofit industry” social change and social causes. Try measuring social change!