Utterz: Mobile Audio MicroMedia, is blogging old and slow?

I just created my first utter, a new mobile web service. What is it? yet another form of MicroMedia (a phrase that I coined, and it’s taking off, see Steve Rubel and Scoble).

What is Utterz? An audio version of Twitter.

Here’s how I did it (with a time breakdown):

1) I went to their site and registered (2 minutes)
2) Dialed the phone number, listened to greeting messages (1 minute)
3) Recorded it, reviewed it (and took a second cut) and confirmed (2 minutes)
4) Saved the number to my phone so I can use it again (15 seconds)
5) Refreshed website and was amazed to see it was instantly there. (30 seconds)
6) embedded on blog and wrote this post (5 minutes)

Looking at the breakdown analysis by time, blogs are long form, and perhaps a richer and older form of social media. I could easily embed a twitter and utter feed in my blog, and let it self update, saving me time from writing these longer formats.

Are you prepared to embrace the media snackers? A few days ago, I started the media snackers meme, and tagged a few people, asking them to share how they respect media snackers, it’s now taking off (see all incoming links to that post, and what the mediasnackers team is tracking).

Communication is moving faster, smaller, and hooking into mobile, are you prepared?

  • http://scobleizer.com Robert Scoble
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  • http://seriousaboutcamo.typepad.com Clay Newton

    I think the long format has as much value as the micromedia (and I didn’t realize you coined the term, nice one!) Snack ready posts are fine and arguably necessary, but if you were to only post in micro-form, you’d lost the opportunity to synthesize those short thoughts into a coherent thread.

  • http://pixelfish.livejournal.com PixelFish

    Hi! I found you through Utterz…although I’m not sure it was through your profile, but somebody called SpaciallyRelevent (unless that’s you too.) Anyway, I was taking a look at your prior post on snackable media and I offered a few thoughts there, based upon some concepts in gaming and demographics.

    I don’t think the blog is dead. No more than the book is dead now that we have movies and radio and television. I am thoroughly enjoying the hell out of Utterz, mind you, but I’m still a reader, and I still derive great pleasure from reading, and I think many other people will fill the same way.

    Honestly what Utterz and Twitter and other snackable media are doing are providing NEW ways to create, disseminate, and consume information. New options, new niches. It’s not taking over the old ideas per se, but expanding them as a tool. With an Utterz widget, I can listen to somebody’s utterz in the background while I work at my desk–rather like listening to an audio book–which is something I can’t do with either a blog or a real book. I can’t fiddle around in Photoshop AND read at the same time. The snackable media is providing me a way to multitask: work AND listen to what my fellow bloggers are saying.

    Why the written blog won’t be superseded: It’s currently easier to index. Also, as a fast reader, I can scan it for ideas and get the gist of things waaaay quicker than the audible media allows.

    Okay, I’m starting to ramble….but these are some of my thoughts. :)

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    Pixelfish, yup, I see you ‘aggregated’ around me in my ‘weave’.

    Don’t get me wrong, blogs aren’t going away by any means. There’s just a new wave of faster smaller tools that loosely connect.

    “Small pieces loosely joined” is yet another mantra of this movement.

    So how does this impact communicators, marketers, advertisers and those that make websites? That’s the real question to answer. Many of them are not even close to understanding yet deploying the ‘older’ forms like blogs.

  • http://www.trendmatcher.nl Willem

    Would the use of gabcast.com not be much more easy?
    It automatically embeds the message in your weblog! So after configurating just one simple step!

  • Daniel Glifberg

    Good post, however one thing that sucks with Utterz and quite a few other social media sites are that one can not register if one does not have a US mobile number. I.e. a number starting with 1.

    This is a rather heavy showstopper for real spread of some really neat applications and addons.

  • http://twitter.com/awais Awais Sultan

    I agree with Daniel. When I registered, I had to use a fake number. I know it’s possible to e-mail the utterz, but…I want to use it the same way all my friends are using it…by calling in using their cell phones. Other than that, it’s great.

  • frebas

    @Willem-Actually, Utterz makes it easy to post to your blog. Just set up autoposting, and Utterz will post each of your utterz to your blog. And if you send video, pictures, or text, and you call in an utter, Utterz will mash them all up and put the whole thing on your blog in one easy step!

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    Email sounds like a good output, interesting.

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  • http://followme.vox.com Mark Smithivas

    What might be even more compelling is with the emergence of utterz (and other similar sites like gabcast, mysay, and pinger) is that finally the phone is being used for what the phone does best, which is talking. Let’s face it, the vast majority of cell phone owners out there can’t/won’t text or surf the web on their tiny screens and keypads. But calling a number and saying what’s on their mind is a slam dunk, imho. For the life of me I can’t understand why carriers and manufacturers haven’t figured that out themselves.

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    Mark

    Check out your kids (if you have any) they are using text messages from mobile phones as a primary or secondary form of communication.

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  • http://www.briansolis.com Brian Solis

    I’d also add Jott to the list.

    MicroMedia is a great descriptor for all forms of micro communication, which gives way to potentially macro audiences. Tools such as Twitter, Jaiku and Tumblr really blew it up (I wasn’t a fan of the the tumblelog or microblogging categories). With the popularity of snacks and lifesreams in the attention economy, it’s only going to grow more relevant.

    I dedicated a section of the Social Media Manifesto to the importance of micromedia and will continue to create and enjoy these bytes as they will no doubt become more tailored to the way I like to share and discover new content.

    http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html

    Keep blazing the trail!

  • http://www.davemadethat.com Dave Delaney

    Thanks for the post. Loving Utterz too. I posted about the differences between Utterz and Jott on my blog.
    One big difference is the customer service (Sim) on Utterz is awesome, where as it’s void on Jott.

    Utterz needs a transcription service for blog posts, so that SEO is not affected by audio only.

    Cheers.
    Dave

  • http://followme.vox.com Mark Smithivas

    Jeremiah, I think you miss my point. I realize that GenY is spending all their time texting. I do too (almost 4000 sms messages last month…) But as a GenXer, I certainly don’t fit my generation’s cellular usage patterns. And in terms of demographics, the baby boomers are certainly not twittering/facebooking/moblogging. Yet they are a huge part of the overall population but virtually ignored by mobile phone designers. Don’t get me wrong: I’m a huge fan of micromedia. I just think some context has to be framed around what percentage of the overall cell phone using population is actually using all this new media.

    Take a look at the responses to this question from a Chicago-centric website with a highly literate, hip readership and you’ll see the anti-adoption challenge I’m talking about:
    http://www.gapersblock.com/fuel/archives/social_networking_20/index.php

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    Mark

    Got your points, make sense. Let me see what I can uncover from my end. Working at a research company has it’s benefits ;)

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  • http://www.indiebusinessblog.com Donna Maria @ Indie Business

    I’m a radio show host to my listeners are especially sensitive to my voice. I started uttering several weeks ago and the feedback is phenomenal. Listeners tell me it’s like I’m talking directly to them. They say they like it and ask for more. So now, I utter once each weekday to kick off the morning. That’s a great feeling to know that your thoughts and motivation are positively impacting your circle of influence. I can’t wait for the next generation of exciting media tools. I just love this stuff!

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